Smart Cities & Communities: Shaping the Future

1. A smart city is a
cognitively healthy city
changing the world one mind at a time
15/03/16
Raise

2. A smart city is where people are
cognitively healthy
• It’s people that count
– Physical health is important
– Cognitive health is critical
• It’s all about education and health
• Therefore, it’s all about your cognition
• We can measure and improve our cities
cognitive health… in a cost effective way

3. We use scientific, psychometric, visual tests to assess
and train cognitive function; they work on most
platforms; and above all… they are engaging and fun
They are Globally Scalable and will have
a huge social impact, everywhere
They are of their time and fit Policy Decision making, e.g. personalised training;
citizen resilience; e.g., educating offenders

4. MyCognition – is with you for life;
personalised solutions for all
Education
• Special Needs
• Mainstream
Business & Health
• Occupational Health
• Non-working population
A broad, universal
measure of
Cognitive Health,
completed in 15
minutes
Raise

5. Our cognitive function increases
from birth, plateauing in our 20’s
• We don’t all follow the same trajectory
• Some of us are average, some above average
• But, those below average do less well at school, are more likely to suffer
neurophysiological disorders and are more likely to be involved with the
criminal justice system, adding to societies burden

6. MyCQ tracks your cognitive
function trajectory
At any age we can identify and improve those with
weak cognition
4 24
Age/yrs
MeanCognitiveScore
WEAKWEAK
AVERAGEAVERAGE
STRONGSTRONG
Development of cognition over time
(These are illustrative curves)

7. MyCQ measures cognition, showing
differences in functional levels
Good
Poor
Impaired
A broad, universal measure of
Cognitive Function… results in 15 minutes

8. Jimmy, an ordinary kid… but in some
lessons he was drowning
There are 2 million “Jimmy’s” with SEN in the UK;
Today most interventions treat the symptoms –
we detect and treat the cause
Jimmy… from DROWNING to ENGAGING

9. We make a difference in SEN
children

10. Aisha had a stressful job… she coped,
but one day it was too much
Aisha… from COPING to MANAGING
One in four adults will suffer from a mental illness during their lives.
Today, it’s the biggest cost to long term sickness at work.
The stigma means we cant talk about Mental Health, but we can talk
about Cognitive Function

11. We give people the choice, so
that they can make a change
Measure your cognitive health with MyCQ
Measure your cognitive health with MyCQ

12. Fred lived in his home for fifty years…
but was barely existing
Fred… from EXISTING to LIVING
There are almost one million people with Dementia in the UK.
The condition costs the UK over £26 Billion.
Our products could be a cost-effective part of the solution
Raise

13. We are building evidence with
the best universities
• Global Partners
• Clinical and Educational Evidence – published at FENS, ISPOR,
ECNP
• Patents pending in EU, US, Ca, Au, NZ
• ISO27001:2013 data protection certification (pending)

14. 16/03/2016 14

15. The future is here, the future is
in Peterborough
• Peterborough
– The first city to be “powered by MyCognition”
– We are working with Peterborough City
Council so that by 2018 every citizen of the
city will have access to MyCognition
assessment and training programmes
• Who wants to be the next city to be
powered by MyCogntion?

16. MyCognition – research based,
market led
Our mission is to change people’s lives by assessing
and improving their cognitive function through
adaptive and insightful gameplay
Professor John Harrison
- Cognition Advisor
John is a pioneer in cognitive
health, working at the outset of
this research to develop
computer programmes to asses
and train cognition. He has
helped over 40 drug companies
with their cognitive trials
Dr Raj Kumar
- Chief Medical Officer
Raj led the neuropsychiatric
clinical development at
GlaxoSmithKline. He is a
practising psychiatrist and is
qualified in neurology. He is a
global expert in clinical
development.
Jurriaan van Rijswijk
- Applied Gaming Advisor
Jurriaan is one of the worlds
prominent applied games
developers, with over 500
games to his name and an
approved FDA medical device
Keiron Sparrowhawk
- Founder and CEO
Keiron, a former neuroscientist,
is a serial entrepreneur who
has established several
successful tech healthcare
companies. He is an expert in
drug development and
biopharmaceutical R&D

17. 17
Changing the world one mind at a time

18. 18
Changing the world one SMART CITY at a time

19. A SMART CITY IS A
COGNITIVELY HEALTHY CITY
Changing the world one mind/city at a time
Keiron.Sparrowhawk@mycognition.com