SlideShare une entreprise Scribd logo
1  sur  48
 
Is brand advertising  TOAST?
Reflect on this…
Imagine you run a cruise line.
Industry capacity exceeds demand.
Your prospects are talking about cruising,
comparing ships and prices, and getting advice from others…
in all forms of Social Media.
How do you differentiate your  brand and increase your ROI,
when, for the most part,    a cruise, is a cruise, is a cruise?
Not by selling “brand”…
or quality of service,
activities,
casino gaming,
discovering new places…
engaging with different cultures,
relaxation,
and romantic sunsets,
when your competitors  all offer that too!
Your prospects are comparing prices relative to value more than ever before.
They seek the best experience  at the best price.
And when you claim your brand  is perfect for everyone,
you’re just admitting that you don’t know what matters most to me.
I don’t want to be with “everyone,”
though I wouldn’t mind being with her!
I want to be with other people like me!
So what should you do?
You could target singles or couples…
or families with kids.
Start by listening to the conversation.
Every single online voice counts,  particularly community leaders.
As couples conduct their  cruise research independently,
they connect with others online  to form groups…
configuring their own vacation  with their new online friends…
around common interests,
where lifelong friendships develop,  not around your brand…
but around the  “group’s brand.”
When shared experiences lead to new friendships,
your customers ARE the “brand!”
And repeat business  from the same group occurs…
not so much as a result of their loyalty to  your  brand…
but their loyalty to each other.
Are you ready to stop relying  on broadcasting your message…
and start listening to your prospects where they conduct their research?
On Social Media sites, where all markets are conversations…
she can attract enough  followers on Twitter to fill a ship!
What we did for a Fortune 500 cruise line changed the entire industry.
Are your marketers willing to listen? Let’s have a conversation. Concepts & Images    2009 by Tom Martin   www.MarketInSite.com

Contenu connexe

Similaire à Social Media For CEOs

Interbrand Brand Playback
Interbrand Brand PlaybackInterbrand Brand Playback
Interbrand Brand Playback
Louisa Evans
 
Reflecting and connecting with your audience.pdf
Reflecting and connecting with your audience.pdfReflecting and connecting with your audience.pdf
Reflecting and connecting with your audience.pdf
Anjanette Delgado
 
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf
Jos Schuurmans
 

Similaire à Social Media For CEOs (20)

Finding True North
Finding True NorthFinding True North
Finding True North
 
Dennis Loos Insights About Brand Loyalty.pdf
Dennis Loos Insights About Brand Loyalty.pdfDennis Loos Insights About Brand Loyalty.pdf
Dennis Loos Insights About Brand Loyalty.pdf
 
26_TheMarketeers_Oct2015_Enjoyable Branding_pp.85-89
26_TheMarketeers_Oct2015_Enjoyable Branding_pp.85-8926_TheMarketeers_Oct2015_Enjoyable Branding_pp.85-89
26_TheMarketeers_Oct2015_Enjoyable Branding_pp.85-89
 
Lauren Stewart from Havas PR on Community Management
Lauren Stewart from Havas PR on Community ManagementLauren Stewart from Havas PR on Community Management
Lauren Stewart from Havas PR on Community Management
 
30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes:  Tips for starting your advertising career.30 years in 30 minutes:  Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.
 
Three Thoughts on Branding
Three Thoughts on BrandingThree Thoughts on Branding
Three Thoughts on Branding
 
Three Thoughts on Branding
Three Thoughts on BrandingThree Thoughts on Branding
Three Thoughts on Branding
 
6 Lessons from Cannes Lions 2016
6 Lessons from Cannes Lions 20166 Lessons from Cannes Lions 2016
6 Lessons from Cannes Lions 2016
 
Riding the Trail to the City of Laputa
Riding the Trail to the City of LaputaRiding the Trail to the City of Laputa
Riding the Trail to the City of Laputa
 
Interbrand Brand Playback
Interbrand Brand PlaybackInterbrand Brand Playback
Interbrand Brand Playback
 
Reflecting and connecting with your audience.pdf
Reflecting and connecting with your audience.pdfReflecting and connecting with your audience.pdf
Reflecting and connecting with your audience.pdf
 
Sponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experienceSponsorship marketing ideas to build a better brand experience
Sponsorship marketing ideas to build a better brand experience
 
Howtogetawaywithbranding
HowtogetawaywithbrandingHowtogetawaywithbranding
Howtogetawaywithbranding
 
Strategies for Disunity
Strategies for DisunityStrategies for Disunity
Strategies for Disunity
 
It’S All Brand New
It’S All Brand NewIt’S All Brand New
It’S All Brand New
 
Tap into stream tap influence
Tap into stream tap influenceTap into stream tap influence
Tap into stream tap influence
 
Charting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social MediaCharting New Territories: Old School PR Meets Social Media
Charting New Territories: Old School PR Meets Social Media
 
Rainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for youRainmaking 101 - 3 ways to get your initial customers to market for you
Rainmaking 101 - 3 ways to get your initial customers to market for you
 
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf
2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf
 
Storytelling for Branding
Storytelling for BrandingStorytelling for Branding
Storytelling for Branding
 

Plus de New Venture Strategies

Sandy's Impact On Fort Lauderdale Beach
Sandy's Impact On Fort Lauderdale BeachSandy's Impact On Fort Lauderdale Beach
Sandy's Impact On Fort Lauderdale Beach
New Venture Strategies
 

Plus de New Venture Strategies (10)

Snowmass Vacation Home
Snowmass Vacation HomeSnowmass Vacation Home
Snowmass Vacation Home
 
Tulum Beachfront Villa - Up on the roof
Tulum Beachfront Villa - Up on the roofTulum Beachfront Villa - Up on the roof
Tulum Beachfront Villa - Up on the roof
 
Tulum Beachfront Villa
Tulum Beachfront VillaTulum Beachfront Villa
Tulum Beachfront Villa
 
The Trees Of Burial Hill
The Trees Of Burial HillThe Trees Of Burial Hill
The Trees Of Burial Hill
 
Trailer-Mounted Mobile Light Towers
Trailer-Mounted Mobile Light TowersTrailer-Mounted Mobile Light Towers
Trailer-Mounted Mobile Light Towers
 
Sotheby's Lauderdale Beach. Waterfront Real Estate in Fort Lauderdale
Sotheby's Lauderdale Beach. Waterfront Real Estate in Fort LauderdaleSotheby's Lauderdale Beach. Waterfront Real Estate in Fort Lauderdale
Sotheby's Lauderdale Beach. Waterfront Real Estate in Fort Lauderdale
 
Taos Eco Park - Soccer Field of Dreams
Taos Eco Park - Soccer Field of DreamsTaos Eco Park - Soccer Field of Dreams
Taos Eco Park - Soccer Field of Dreams
 
World's Strongest/Cheapest Home Building System
World's Strongest/Cheapest Home Building SystemWorld's Strongest/Cheapest Home Building System
World's Strongest/Cheapest Home Building System
 
Sandy's Impact On Fort Lauderdale Beach
Sandy's Impact On Fort Lauderdale BeachSandy's Impact On Fort Lauderdale Beach
Sandy's Impact On Fort Lauderdale Beach
 
Tulum Beachfront Villa
Tulum Beachfront VillaTulum Beachfront Villa
Tulum Beachfront Villa
 

Dernier

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Dernier (20)

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 

Social Media For CEOs