AS Media Studies

1. Market Research
Lucy Bennett

2. Classical
Published By: Rhinegold
Publishing
Other Published Magazines:
Opera Now, Music Teacher,
Teaching Drama.
Target Audience: Mainly
aimed at an older audience.
However many of the people
on the covers are young
people.
Founded in: 1977
The magazine is one of the
leading UK publishers in
music and performing arts.
Their Mission:
“We strive to offer news,
reviews, topical columns and
opinion pieces on music and
the performing arts that are
welcomed by our readers,
respected by the music and
performing arts sector, and
valued by our commercial
partners. Rhinegold Publishing
is driven by a commitment to
high quality and guided by its
belief in the necessity of
integrity and independence in
all of its publications.
As one of the leading
publishers for music and the
arts, Rhinegold Publishing
also has the capacity to
produce brochures and
programmes for clients, and
can provide advertising,
production, design and
printing support of the highest
quality.”

3. Rhinegold Publishing

4. Q Magazine
• Publishers: Bauer Media Group
• Target Audience: Older music buyers.
• Median Age: 34
• In Employment: 70%
• Their Mission: ‘Q is the ultimate
guide to music, distilling it down to
the good stuff. Well-respected by
artists and labels, we have access to
music’s biggest names’
• They have employed the best writers
and photographers.
• Editor-in-Chief: Phil Alexander

5. Bauer Media Group

6. Classic RockKey Facts
• Launched: 1998
• Price: £4.99
• Publisher: Team Rock
• Median Age: 35+
• Gender of Audience: Mainly
men
• Average time spent reading:
4 hours per issue.
• ¼ million music focused
tiles. Reaching almost half a
million music enthusiasts
• Frequency: Every month
• Acts they feature: Muse,
Rose Hill Drive, Metallica,
The Answer.

7. TeamRock

8. Top of the Pops
Publisher: Immediate Media
Features: Chart updates,
Star gossip, fashion,
beauty, quizzes, song lyrics
and posters.
Launch Date: February
1995
Current Editor: Peter Hart
Target Audience: Young
girls
Background: The magazine
was originally going to run
along side the TV show
also called Top of the
Pops. However when the
show was cancelled in
2006 the magazine carried
on as usual.

9. Immediate Media