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Palestra UX Conf BR 2015: Show me the (money) value - o usuário é quem manda
- 1. Show me the money value - o usuário é quem manda - Luis Felipe Fernandes @luisfelipe_f Patrocínio: Organização:
- 2. Luis Felipe Fernandes Casa | JWT | AlmapBBDO | Itaú UX Academy | UX Links HandMade UX
- 3. 100% DOS APPS INICIAVAM COM UMA TELA DE LOGIN E SENHA
- 4. App que localiza hospitais especializados
- 5. App para reserva de quarto em motel
- 6. App para encontrar o Pet ideal para você
- 7. POR QUE ISSO ACONTECE EM 100% DOS TRABALHOS?
- 8. SIMPLESMENTE POR QUE A IMENSA MAIORIA DOS APPS QUE A GENTE USA NO DIA-A-DIA FAZEM O MESMO!
- 9. “... mas o usuário já viu o que é o aplicativo na App Store antes de baixar...”
- 10. PREMISSA ERRADA #1 O usuário leu o que você escreveu na App Store.
- 11. PREMISSA ERRADA #2 O usuário entendeu o que seu aplicativo está oferecendo
- 12. PREMISSA ERRADA #3 Se o usuário souber o que você oferece, ele já está convencido.
- 13. • O app cumpre o que promete? • É fácil de usar? • É bonito? • É divertido? • Meus amigos estão usando? AINDA HÁ OUTRAS COISAS QUE O USUÁRIO CONSIDERA
- 14. • +1 milhão de apps disponíveis • 95% dos aplicativos são abandonados em 30 dias • 25% é utilizado apenas uma vez Fonte: Google Mobile Day 2015
- 15. SHOW ME THE MONEY VALUE Por que não mostrar o valor do seu app para o usuário antes de pedir qualquer coisa em troca?
- 16. “the key mobile use case: quick, simple information access on the go”
- 17. Duolingo
- 18. AirBNB
- 19. Easy Taxi
- 20. Dicas
- 21. Você está guardando dados sigilosos? SIM NÃO
- 22. Crie formas de mostrar o valor para o usuário antes do cadastro – Tutoriais passo-a-passo – Apresentação das funcionalidades do app – Headlines concisas e explicativas SIM
- 23. Você precisa de uma forma de autenticação, não de login/senha – ID do celular – Número do telefone (WhatsApp) – Touch ID – Comando de voz (WeChat) – Login Social – Combinação de 2 dados NÃO, MAS...
- 24. Não há por que pedir um cadastro.NÃO
- 25. Se você quer obter dados do usuário, que seja para melhorar a experiência dele ao usar seu serviço. COMECE MOSTRANDO VALOR.
- 26. Obrigado :) Luis Felipe Fernandes luisfelipe@uxacademy.com.br www.uxacademy.com.br www.handmadeux.com.br
- 27. Obrigado! Deixe seu feedback aqui: bit.ly/uxconf-feed Show me the money value @luisfelipe_f Conferência sobre User Experience em Porto Alegre, set/2015. Patrocínio: Organização: