In this presentation we introduce Nubomedia (http://www.nubomedia.eu), the first open source PaaS platform capable of acting as an “infinite media server”. Most state-of-the-art media servers just provide three types of capabilities: transcoding, group communications and recording. Nubomedia is a research effort funded by the European Commission which, in addition to these, provides flexible media processing features including computer vision, augmented reality, media blending, media filtering and much more. In a world where plain communications are becoming a commodity, business models based on “just calls” are not really profitable. For this reason, these advanced media processing mechanisms open new opportunities given that they might provide differentiation and added value to applications in many specific verticals including e-Health, e-Learning, security, entertainment, games, advertising or CRMs just to cite a few.