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Lean UX + Scrum: Aplicado em projetos Mobile

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Quer conhecer uma parceria de sucesso? Lean UX + Scrum em projetos Mobile é um modelo eficiente garantido se voce busca agilidade, valor e entregas alinhadas com o objetivo de negócio e necessidade dos usuários. Vamos contar como funciona esse processo dentro de um contexto de mobilidade e cases com resultados superiores e diferenciados.

Apresentado originalmente no TDC 2013 na trilha de mobile.

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Lean UX + Scrum: Aplicado em projetos Mobile

  1. 1. Lean UX + Scrum Em projetos Mobile
  2. 2. Mobile Delivery Manager reolon@ciandt.com Luiz Reolon UX Designer ccardinale@ciandt.com Cléo Cardinale
  3. 3. AFINAL, O QUE É USER EXPERIENCE?
  4. 4. É a soma de todas as interações percebidas, positivas ou negativas, que um consumidor / usuário tem com o produto, serviço ou marca! USER EXPERIENCE É ESTRATÉGIA!
  5. 5. E O QUE O USER EXPERIENCE DESIGNER FAZ ?!
  6. 6. Criamos plataformas, produtos e serviços úteis e atraentes que ajudam usuários e negócios a alcançarem seus objetivos.
  7. 7. USER EXPERIENCE DESIGN NÃO É UMA ESCOLHA
  8. 8. CONSTRUIMOS ENGAJAMENTO “Quais são as experiências que as pessoas tem em cada momento, antes, durante e depois de cada transação ou engajamento? O que elas falaram depois de cada? O que importa em cada passo do caminho? Como podemos tornar cada oportunidade em valor, defesa e influência?" *Brian Solis
  9. 9. Scrum Porque tem que ser ágil
  10. 10. ● Entregas rápidas ● Cíclico e evolutivo ● Time Multifuncional 26 SCRUM
  11. 11. Lean UX + Scrum
  12. 12. INCEPTION BRIEFING (PRODUCT CANVAS) ENTREVISTAS CONCEITO (JORNEY MAP, PERSONAS E IDEATION)
  13. 13. PRODUCT CANVAS
  14. 14. Quem são eles? Pessoas, perspectivas e expectativas Como o aplicativo vai ajudá-los? Qual o contexto mais importante em que o app sera usado? Como engajá-los? Como eles encontrarão o aplicativo? Como eles estão sendo ouvidos? Proposta de valor Como a aplicação ajudará o negócio? Economia esperada Ganhos intangíveis Datas Importantes: Atributos mais importantes do app? Qual será a estratégia de distribuição da app? Métricas a coletar e analisar (analytics) Existe um plano de MVP? Existe um plano de monetização? Como engajá-los / envolvê-los? Porque acreditamos ser essa a melhor opção? Quais features futuras podem nos fazer mudar de tecnologia? PROS CONS PESSOAS OBJETIVOS NATIVO HIBRIDO HTML5ESTRATÉGIA
  15. 15. PERSONAS
  16. 16. QUEM É O USUÁRIO?
  17. 17. QUEM ELE É?! O QUE ELE FAZ?! ONDE ELE MORA?
  18. 18. QUANDO USA O PRODUTO?! ONDE / EM QUAL CONTEXTO?! COM QUAL FREQUÊNCIA?! QUAL SEU OBJETIVO?! QUAIS AS MAIORES DIFICULDADES?!
  19. 19. OBJETIVOS DE VIDA 1. Ter uma vida saudável 2. Reduzir meu impacto ambiental OBJETIVOS 1. Fazer meu exercício diário 2. Chegar ao trabalho e em casa 3. Não pagar estacionamento METAS 1. Não ser atropelado 2. Chegar rápido em casa 3. Não chegar muito suado no trabalho FRUSTRAÇÕES 1. Não ter onde parar a bicicleta 2. Quando chove, não consigo ir de bicicleta 3. Não chegar muito suado no trabalho
  20. 20. JORNEY MAP
  21. 21. ESCOLHER UM RESTAURANTE O QUE INICIOU A IDEIA DO JANTAR? QUAIS ERAM AS EXPECTATIVAS? QUAIS ATIVIDADES ELE FEZ? COMO ELE SE SENTIU NAS DIFERENTES ETAPAS DO PROCESSO? O QUE ELE ESTAVA PENSANDO EM CADA MOMENTO ESPECÍFICO? COM QUAIS PONTOS DE CONTATO ELE INTERAGIU? QUEM ESTAVA ENVOLVIDO NO PROCESSO? ONDE CADA ATIVIDADE ACONTECEU? APÓS A EXPERIÊNCIA, O QUE FALOU DELA? O QUE LEMBRA?
  22. 22. SPRINT 0 SKETCHES FLUXO DE NAVEGAÇÃO WIREFRAMES
  23. 23. SKETCHES
  24. 24. FLUXO DE NAVEGAÇÃO
  25. 25. WIREFRAME
  26. 26. SPRINTS IDENTIDADE INTERFACE/UI GUIA DE ESTILO TESTE DE USABILIDADE
  27. 27. IDENTIDADE E INTERFACE/UI
  28. 28. GUIA DE ESTILO
  29. 29. Guide Style People for iOS
  30. 30. Color palette
  31. 31. R44 G128 B213 R25 G92 B159 R19 G80 B138 R255 G30 B100 R147 G11 B65 R241 G210 B0 R205 G210 B220 R155 G163 B180 R80 G84 B99 R34 G39 B46 R28 G33 B43
  32. 32. Common elements
  33. 33. Text fields - Typed text Typed text Font: Vag Rounded Light, 36pt Color: R R34 G39 B46 Bg: R255, G 255, B 255 1 1 1 1
  34. 34. TESTE DE USABILIDADE
  35. 35. RELEASE SPRINT EVOLUÇÃO QUALIDADE MÉTRICAS
  36. 36. Evolução e Qualidade
  37. 37. Escute seu usuário
  38. 38. Métricas
  39. 39. Métricas - Analytics, Flurry...
  40. 40. ● Velocidade na ativação de valor ● Produto alinhado com as expectativas do usuário ● UX como meio para um nível de qualidade superior Benefícios do processo
  41. 41. Perguntas?
  42. 42. Obrigado! ciandt.com ccardinale@ciandt.com reolon@ciandt.com We are hiring!

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