The roundup includes news about social commerce, artificial intelligence, ad revenues, and lots more. As usual, be sure to check out the Internet Statistics Database for further stats and insight.

1. LUIZA CELIK DIGITAL MEDIA
MANAGEMENT
Report 18.05.2019
DIGITAL MEDIA STATISTICS
MAY 2019,205

2. LUIZA CELIK DMM
BUILDING TRUST AND ATTENTION
Started as a consulting 1-0-1 service with over 18
years of experience. Providing unique advise on
Turkish market, social media, and brand identity
creation.
LUIZA CELIK | 2019 DIGITAL MEDIA STATS MAY 2019

3. THIS WEEK IN DMS
SOCIAL COMMERCE, ARTIFICIAL
INTELLIGENCE, AD REVENUES, AND LOTS
MORE

4. 21%
ONLINE SHOPPERS HAVE MADE A
DIRECT PURCHASE FROM A
SOCIAL MEDIA AD
Despite this, it appears there is still a
disconnect between browsing and
buying, with just 17% of respondents
saying they make voice purchases at
least once a month or more
frequently. 43% of consumers cite a lack
of security features as the number one
reason they won’t make more purchases
via voice-enabled devices, while 35% say
it is down to a lack of product images.
LUIZA CELIK | 2019 DIGITAL MEDIA STATS MAY 2019

5. GOVERNMENTS
SEEN MORE
TRUSTWORTHY
THAN INFLUENCERS
STUDY BY UM, INVOLVING A SURVEY OF MORE
THAN 56,000 ACTIVE INTERNET USERS
ACROSS 81 COUNTRIESInfluencers were found
to generate even less
trust than the medium,
with just 4% of internet
users believing
information that comes
from influencers is
mostly truthful.

6. 88%
BRANDS ARE USING AI
55%
ARE DISAPPOINTED WITH THE
RESULTS

7. MARKETERS
ALLOCATE MORE
BUDGET TO EMAIL
AS ROI INCREASES
EMAIL NOW RECEIVES 17% OF THE TOTAL
RESOURCES ALLOCATED TO MARKETING
BUDGETS, WITH THIS FIGURE INCREASING
FROM 11% IN 2017.DMA has revealed that,
the estimate of ROI for
every £1 spent on email
has increased by almost
£10 since before GDPR.
This is now set at £42.24 –
up from £32.28 in 2017.

8. ACCORDING TO THE IAB INTERNET
ADVERTISING REVENUE
US DIGITAL AD
REVENUES
SURPRASSED
$100bn in 2018
Item 1 Item 2 Item 3 Item 4 Item 5
50
40
30
20
10
0
LUIZA CELIK 2019 DIGITAL MEDIA STATS MAY

9. WHAT I DO

10. Growth is never by mere
chance; it is the result of
forces working together.
WORDS TO PONDER
- JAMES CASH PENNEY

11. WAYS TO REACH ME
Let's talk!
WEB BUSINESS CARD
LUİZACELIK.ONUNIVERSE.COM
EMAIL
luizacelık@gmail.com
REMOTE HEADQUARTERS
ISTANBUL, TURKEY
WROCLAW, POLAND