CityBee car sharing

San Francisco Bay Area United States

Advertising / Marketing / PR

Last 3 years I was helping a car sharing company named CityBee to become a widely used mode of personal urban transportation. I joined CityBee as an early employee (No.7) and took over a newly created role as a Head of Marketing. I helped to transform CityBee product and marketing strategy from scratch, what in less than 3 years resulted in: - x10 increase in number of cars (from 50 to 500+ vehicles) and income; - x3 increase in number of registered users; - x12 increase in number of monthly active users; - 7 out of 10 know CityBee brand and what service it provides. A niche product which was considered as a failure is now successfully operating and is improving the city's urban transpor...