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The evolution of the internet

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Evolution of internet
Evolution of internet
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The evolution of the internet

  1. 1. The Evolution of the Internet HOW CONSUMERS USE TECHNOLOGY AND ITS IMPACT ON OUR LIVES
  2. 2. Introduction Figure 1: Vexels, 2020
  3. 3. Digital Devices used by Audiences Figure 2: Bevin Fletcher, 2019 Figure 3: Dan Ackerman, 2017 Figure 4: Graph of most popular device used. Statista, 2020
  4. 4. •As you can see in the graph in the previous slide, 60% of the UK population access the internet via smartphones. 16% of people access the internet via laptop. •This goes to show that computers and desktops are on decline. •According to the statistics, consumers are surfing the web via their own mobile phones, because it is quick and easy to navigate straight Apps such as Facebook and Google. Digital Devices used by Audiences
  5. 5. How Customers Search For Information? Over the years, different Web Browsing Platforms have given the customer more choice to where best search for information. Well known search engine Google, now has competition with Bing, Internet Explorer, Mozilla Firefox and Yahoo. Google is dominant and has a feature whereby if the customer allows Google to follow the searches the customer is putting into the computer, then Google will remember and post adverts on various websites the customer visits that are relevant to the customer. The newly features that Google provide customers is assisting the customer and making their search easier and smooth. Especially if the customer is looking for fashion clothing.
  6. 6. (Figure 5: Pie Chart Statistic: Mike Shaw, 2020)
  7. 7. What Consumers are buying online? As you can see in the minute chart on the right, this shows what people are purchasing online. Over 1.1 Million Dollars is spent within a minute on the Internet. Customers are also paying monthly subscriptions to TV Film companies such as Netflix. Figure 6: Lori Lewis, 2020
  8. 8. According to Khalid Saleh, 2020… Figure 7: Niamh Doherty, 2020
  9. 9. Online Video Consumption • In 2020, the number of digital viewers in the United States was 232 million. • Almost 5 billion Youtube videos are watched every single day. • Netflix now has 139 million subscribers globally. • In 2019, video made up to 80% of all internet traffic, according to Cisco. (Felix, n.d.)
  10. 10. Figure 8: As you can see, every year more and more millions of people are watching Netflix. (Internet Advisor, n.d.)
  11. 11. Figure 9: This shows how increasingly internet is used worldwide. (Top Data, 2020)
  12. 12. Consumer Trends ❖ The use of technology has changed over the past 3-5 years. More and more people are using smaller gadgets, such as Iphone or Ipads to utilise and surf the web. ❖ The improvements over time in producing smaller but just as powerful, if not better technological products with improved speed of downloading software's is making consumers purchase portable products. ❖ E.g. Apple has Siri and Google has a voice search feature. This now eradicates the use of typing and simply speaking to your device to search for a particular thing.
  13. 13. Technology Improvement: The use of AR Figure 10: AR used on a phone, navigating the area. (Immersive Technology, 2018)
  14. 14. Summary All in all, technology has and is playing a massive impact in the way we live our lives. The constant developments in technology is enabling us as consumers to easily navigate through the internet to research or find information more easily and precisely. With developments of Google now tracking our search, they have produced a mechanism with showing adverts that would apply to us. The constant developments are making consumers more demanding of products and making spend more time on the internet. There are pros and cons about the evolution of the internet, but overall I believe the pros do outweigh the cons and that we as humans will work to tackle the challenges out there and improve in the benefits of the development of the internet.
  15. 15. Links Link to Slide Share - https://www2.slideshare.net/LukeBurgess4/presentations Link to 5 Minute Summary of Presenation on Youtube Upload - https://www.youtube.com/watch?v=A8nLFnwnk6E&t=188s Link to Medium - https://lukeburgess96.medium.com/the-evolution-of-the-internet-780beb53e5bc
  16. 16. Reference List: Research Internet World Stats, n.d. - https://www.internetworldstats.com/emarketing.htm Statista, 2020 - https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet- access-in-the-uk/ Felix, n.d - https://millennialstudios.co.uk/blog/online-video-consumption- statistics/#:~:text=Top%20online%20video%20consumption%20statistics&text=Almost%205%20billion% 20videos%20are,a%20computer%20according%20to%20Q1.&text=78%25%20of%20users%20watch% 20videos,55%25%20view%20online%20videos%20daily. Khalid Saleh, 2020 - https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/ Jamie Hinton, 2020 - https://www.razor.co.uk/blogs/the-future-of-digital-transformation-10-trends-for- 2020-and-beyond
  17. 17. Reference List: Images Figure 1 - https://www.vexels.com/vectors/preview/197725/history-of-computers-timeline-design Figure 2 - https://www.fiercewireless.com/devices/tests-find-apple-iphone-7-rf-radiation-above- legal-limit-prompts-fcc-probe Figure 3 - https://www.cnet.com/news/top-25-laptops-with-the-best-battery-life/ Figure 4 - https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet- access-in-the-uk/ Figure 5 - https://www.towermarketing.net/blog/google-best-search-engine/ Figure 6 - https://www.allaccess.com/merge/archive/31294/infographic-what-happens-in-an- internet-minute
  18. 18. Reference List: Images Figure 7 - https://niamhdoherty.com/2020/07/23/how-do-consumers-use-technology/ Figure 8 - https://www.internetadvisor.com/netflix-facts-statistics Figure 9 - https://www.youtube.com/watch?v=O-Rz2SWvDxA Figure 10 - https://immersivevrtechnologies.com/category/augmented-reality/

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