2. The Publishing Industry is Experiencing a
Seismic Shift
Source: Bowker Industry Report, New Book Titles & Editions, 2002-2010
3. Creating Opportunity to Monetize Content
in Multiple Formats
• Less than 10% of English language books published in the US each year are stocked by
bookstores
• Authors generally receive less than 15% of the retail revenue from the sale of their books
• Lulu believes these factors have led to a proliferation of unpublished authors and deter
potential authors from ever starting to write.
US
$112 The untapped The untapped
B. Long Tail Long Tail content market -
book market content in any form
4. Lulu has built a Best in Class Platform for
Self-Publishing…
Easy tools for publishing A comprehensive set
multiple formats of services
A global fulfillment network for print-
on-demand
A one-stop shop for managing the marketing,
distribution, and sales of books & eBooks
A robust, open platform to
build a business
5. … and NMS has an Established
Community of Content Creators
7. Launch A Community-based Self-
Publishing Business
With Lulu’s Branded Publishing & eCommerce Solution
8. What’s in it for you?
Grow custom content available
through your stores
Engage in a green/sustainable
business model
Remain current in rapidly evolving
publishing industry
Marketing and professional
services support from Lulu
Sell content more profitably
9. Benefits
Speed
Ease of use
(no implementation resources)
No upfront costs
23. New Branded Publish Application
Lulu’s new Publish Application will include all the benefits of our current wizard
but will provide an improved interface and the option to complete any step in
any order!
25. Fully Branded E-Commerce Site
Our fully branded eCommerce Sites
will include:
• Branded Landing Page
• More Customizable Options
• Branded Product Pages
• Branded Checkout Pages
26. FOR A LIVE DEMO VISIT THE
NACS OPPORTUNITY HUB
TO SCHEDULE A ONE ON ONE
SESSION VISIT BOOTH #7130
Notes de l'éditeur
Note on Methodology introduced for 2006 Bowker employed a new methodology for 2006 to report the annual title output statistics. The older methodology had focused on books with prices and with subject classifications to report on trends in average price and in market segments. To obtain a more accurate picture of total title output, the following enhancements were made for the 2006 statistics: --The total count now includes ISBNs that have not been assigned a subject (Unclassified items). --The counts now include ISBNs without prices. --A number of additional book bindings were added to the counts. For example, Stapled and Laminated. To provide comparable prior year data, the numbers for 2002-2005 data were restated using the new methodology. *Non-traditional consists largely of reprints, often public domain, and other titles printed on-demand. The number also includes records received too late to receive subject classification.
YOU HAVE THE COMMUNITYLULU PROVIDES TO PLATFORMITS FREE THRU NMS PARTNERSHIPQUICK - by mayEASY – no implementation resources neededNO UPFRONT COSTSFREE TO PUBLISH - no set-up costs