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NMS Community-based Self-Publishing &
                         eCommerce
                       Powered by Lulu


                               CAMEX
                           MARCH 2012
The Publishing Industry is Experiencing a
              Seismic Shift




Source: Bowker Industry Report, New Book Titles & Editions, 2002-2010
Creating Opportunity to Monetize Content
          in Multiple Formats
•   Less than 10% of English language books published in the US each year are stocked by
    bookstores

•   Authors generally receive less than 15% of the retail revenue from the sale of their books

•   Lulu believes these factors have led to a proliferation of unpublished authors and deter
    potential authors from ever starting to write.




                 US
                $112   The untapped                        The untapped
                 B.      Long Tail                    Long Tail content market -
                        book market                      content in any form
Lulu has built a Best in Class Platform for
            Self-Publishing…

      Easy tools for publishing                       A comprehensive set
      multiple formats                                   of services



            A global fulfillment network for print-
               on-demand


       A one-stop shop for managing the marketing,
          distribution, and sales of books & eBooks


                              A robust, open platform to
                                 build a business
… and NMS has an Established
Community of Content Creators
Write something
  up in here.
Launch A Community-based Self-
        Publishing Business
With Lulu’s Branded Publishing & eCommerce Solution
What’s in it for you?

    Grow custom content available
    through your stores

    Engage in a green/sustainable
    business model

    Remain current in rapidly evolving
    publishing industry

    Marketing and professional
    services support from Lulu

    Sell content more profitably
Benefits



           Speed




           Ease of use
           (no implementation resources)




           No upfront costs
How the partnership will work:
        Print Books
PUBLISH
CONFIDENTIAL – DO NOT DISTRIBUTE
SELL
SNEAK PEEK
New Branded Publish Application
Lulu’s new Publish Application will include all the benefits of our current wizard
 but will provide an improved interface and the option to complete any step in
                                   any order!
Branded Author Management Portal
Fully Branded E-Commerce Site

Our fully branded eCommerce Sites
will include:

•   Branded Landing Page

•   More Customizable Options

•   Branded Product Pages

•   Branded Checkout Pages
FOR A LIVE DEMO VISIT THE
 NACS OPPORTUNITY HUB

TO SCHEDULE A ONE ON ONE
SESSION VISIT BOOTH #7130

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2012 CAMEX Demo Presentation

  • 1. NMS Community-based Self-Publishing & eCommerce Powered by Lulu CAMEX MARCH 2012
  • 2. The Publishing Industry is Experiencing a Seismic Shift Source: Bowker Industry Report, New Book Titles & Editions, 2002-2010
  • 3. Creating Opportunity to Monetize Content in Multiple Formats • Less than 10% of English language books published in the US each year are stocked by bookstores • Authors generally receive less than 15% of the retail revenue from the sale of their books • Lulu believes these factors have led to a proliferation of unpublished authors and deter potential authors from ever starting to write. US $112 The untapped The untapped B. Long Tail Long Tail content market - book market content in any form
  • 4. Lulu has built a Best in Class Platform for Self-Publishing… Easy tools for publishing A comprehensive set multiple formats of services A global fulfillment network for print- on-demand A one-stop shop for managing the marketing, distribution, and sales of books & eBooks A robust, open platform to build a business
  • 5. … and NMS has an Established Community of Content Creators
  • 6. Write something up in here.
  • 7. Launch A Community-based Self- Publishing Business With Lulu’s Branded Publishing & eCommerce Solution
  • 8. What’s in it for you? Grow custom content available through your stores Engage in a green/sustainable business model Remain current in rapidly evolving publishing industry Marketing and professional services support from Lulu Sell content more profitably
  • 9. Benefits Speed Ease of use (no implementation resources) No upfront costs
  • 10. How the partnership will work: Print Books
  • 12.
  • 13.
  • 14. CONFIDENTIAL – DO NOT DISTRIBUTE
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. SELL
  • 21.
  • 23. New Branded Publish Application Lulu’s new Publish Application will include all the benefits of our current wizard but will provide an improved interface and the option to complete any step in any order!
  • 25. Fully Branded E-Commerce Site Our fully branded eCommerce Sites will include: • Branded Landing Page • More Customizable Options • Branded Product Pages • Branded Checkout Pages
  • 26. FOR A LIVE DEMO VISIT THE NACS OPPORTUNITY HUB TO SCHEDULE A ONE ON ONE SESSION VISIT BOOTH #7130

Notes de l'éditeur

  1. Note on Methodology introduced for 2006 Bowker employed a new methodology for 2006 to report the annual title output statistics. The older methodology had focused on books with prices and with subject classifications to report on trends in average price and in market segments. To obtain a more accurate picture of total title output, the following enhancements were made for the 2006 statistics: --The total count now includes ISBNs that have not been assigned a subject (Unclassified items). --The counts now include ISBNs without prices. --A number of additional book bindings were added to the counts. For example, Stapled and Laminated. To provide comparable prior year data, the numbers for 2002-2005 data were restated using the new methodology. *Non-traditional consists largely of reprints, often public domain, and other titles printed on-demand. The number also includes records received too late to receive subject classification.
  2. YOU HAVE THE COMMUNITYLULU PROVIDES TO PLATFORMITS FREE THRU NMS PARTNERSHIPQUICK - by mayEASY – no implementation resources neededNO UPFRONT COSTSFREE TO PUBLISH - no set-up costs