1. M U L T I M E D I A
I N F O R M A T I O N
A N D M E D I A
P R E P A R E D B Y: | L Y K A M A R I E B. G U M A T A Y, L P T | S C H I L D K N E C H T S C H O O L, I N C.

2. W H A T I S
M U LT I M E D I A ?

3. M E D IA M U L T I
+

4. T Y P E S O F
M U L T I M E D I A
I N F O R M A T I O N A N D
T H E I R F O R M A T S

5. T E X T
Text is the most widely used a n d flexible means of presenting information
on screen a n d conveyingideas.Text

6. Text files contain textual data a n d may be saved in plain text or rich text
formats. While most text files are documents created and saved by users,
they can also be used by software developers to store program data.
Examples of text files include word processing documents , log files, and
saved email messages

7. G R A P H I C S
is a company' s road map, indicating both what the company wants to
become and guiding transformational initiatives by setting a defined
direction for the company's growth. Vision statements undergo minimal
revisions duri ng the life of a business, unlike operational goals which may
be updated from year-to-year.

9. A U D I O
Audio files and streams play a major role in some multimedia systems. Audio files
appear as part of application content and also to aid interaction. When they
appear wi thi n We b applications a n d sites, audi o files sometimes n e e d to be
deployed using plug-in media players. Audio songs also come under the headi ng
multimedia. Multimedia presentations often have some audi o tracks which makes it
easier for people to understand.

10. he Audio Files category includes compressed and uncompressed audi o
formats, which contain waveform data that can be played with audi o
playback software.

11. V I D E O
The embedding of video in multimedia applications is a powerful way to
convey information which can incorporate a personal element which other
media lack. Video also enhances, dramatizes, and gives impact to your
multimedia application. The advantage of integrating video into
a multimedia presentation is the capacity to effectively convey a great deal
of information in the least amount of time.

13. A N I M A T I O N
Animation adds visual impact to the multimedia project and are used in cartoons,
scientific visualization. Animated components are common within both Web and
desktop multimedia applications. Ani mations can also incl ude interactive effects,
al l owing users to engage wi th the ani mati on action using their mouse a n d
keyboard.

14. The most common tool for creating animations on the Web is Adobe Flash,
w h i ch also facilitates desktop applications. Using Flash, developers can author FLV
files, exporting them as SWF movies for deployment to users. Flash also uses
ActionScript code to achieve animated and interactive effects.

15. U L T I M
F O R M S O F
E D I A
M
I N F O R M A T I O N
S O U R C E S

16. T E X T I N F O R M A T I O N
I T I S W R I T T E N O R P R I N T E D
S H A R E I D E A S A N D
W. H I C H T E N D
X.N F O R M A T I O
T O G I V E O R
N .
E X A M P L E S :
S C H O O L L I B R A R Y
• C L A S S R O O M C O L L E C T I O N
• P U B L I C / S T A T E L I B R A R Y
• O N L I N E R E S O U R C E S

17. V I S U A L I N F O R M A T I O N
V I S U A L R E S O U R C E S A R E
A R E R E P R O D U C E D ( L I K E
I L E O T H E R S
A T I O N S I N
B O O K S A N
O N E - O F - A - K
P R I N T S O R
D M A G A Z I N
I N D , W H
I L L U S T R E S
) .
E X A M P L E S :
P H O T O G R A P H S , F I L M , V I D E O , P A I N T I N G S , D R A W I N G S ,
C A R T O O N S , P R I N T S , D E S I G N S , A N D T H R E E - D I M E N S I O N A L A R
T S U C H A S S C U L P T U R E A N D A R C H I T E C T U R E A N D C A N
B E C A T E G O R I Z E D A S F I N E A R T O R D O C U M E N T A R Y
R E C O R D

18. A U D I O I N F O R M A T I O N
T H I S I S
V I S U A
A N A R R A T I O N
L L Y I M P A I R E D
T R A C K T H
C O N S U M E
A T A I D S B L I N D A N D / O R
R S O F V I S U A L M E D I A .
E X A M P L E S :
C O M M E N T A R I E S
P O D C A S T S
T A P E S
R A D I O B R O A D C A S T

19. M O T I O N
I N F O R M A T I O N
T E X T S ,
T H I S I S T H E U S E O F M O V I N G
O N D I S P L A Y T O G I V E I N F O R M A T I O N .
O F S I G H T - A N D - S O U N D
O R G R A P H I C S
C O M B I N A T I O N
I M A G E S ,
I T I S A
M E D I A .
E X A M P L E S :
F I L M , A M O T I O N P I C T U R E , A N I N T E R A C T I V E V I D E O ,
D R A M A S , A N I M A T I O N S , A N D S H O R T F I L M S .

20. M A N I P U L A T I V E
I N F O R M A T I O N
T H I S R E F E R
M A T I O N
A N A L Y S I S , E V A L U A T I O
I A L S , P R O G R A M S , A P P L I C A T I O N A N D
L E U S E I N O R D E I T H A
A N D T O A I D L E A
N , A
R T O C O M E U P W
R
N
S T O M A T E R
T H E L I K E T H A T P E O P
N E W I N F O R
U S E O F
A L P H A N U M E R I C C H A R A C T E R S A
N I N G T H R O U G H T H E
D P O F
N D
R O D U C T I O N
S Y M B O L S .
E X A M P L E S :
P R O P A G A N D A F
A K E N E W S
A D V E R T I S E M E N T S L
O C A L N E W S
S O C IA L M E D I A

21. M U L T I M
I N F O R M
E D I A
A T I O N
O F D I F F E
D R A W I N G
A T S U C H A S
A N D V I D E O S
A C O M B I N A T I O N
T E X T , G R A P H I C S ,
W I T H T H E H E L
R.E N T M E D I A F O R M
S., A U D I O , P H O T O S P
O F C O M P U T E R S .
E X A M P L E S :
D O C U M E N T A R I E S L I
B R A R Y C A T A L O G
R E P O R T S

22. A D V A N T A G E S
O F M U
I N F O R M A T I O
L T I M E D I A
N
●Multimedia en h ances the effect of text presentations
●Improves the quality of presentation and retains the
attention of audien ce.
●It can be used for education al as well as entertainment
purpose.
●It is quick and easier to operate for the instructor.
●Multimedia presentations c an be modified very easily.

23. A D V A N T A G E S
O F M U
I N F O R M A T I O
L T I M E D I A
N
●Multimedia is Entertaining as Well as Educational.
●Through participat ion in multimedia activities, students can
learn real-world skills related to technolog y .
●They will k now the value of teamwork and the importance of
effective collab orat ion techniq ues.
●It helps the learners to express a nd represent their prior
knowledge and provides them with many learning opportunities .

24. A D V A N T A G E S
O F M U
I N F O R M A T I O
L T I M E D I A
N
●It provides a non -threatening environm ent for a learner to study
at their o wn pace .
●The teacher is no longer the center of attention as the source of
information, b ut rather plays the role of facilitator, setting project
goals a nd providing guidelines and resources, m oving from
student to student or group to group, providing
suggestions a nd support for student activity.

25. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●Non-interact ive – if one-way, no feedback .
●Complex to create
●Time consuming.
●Use of multimedia is expensive video files c an be large and
a long download time
may leave some students w ith nothing to do.

26. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●Sometimes , diverts students’ attention to the pictures,
sounds or relevant material presented in multimedia.
●Sometimes, excessive information about certain topic leads
to cognitive overload a nd it becomes difficult for the
students to understand all the information presented to
them.

27. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
●It can be i ncredi bly di ffi cult for teachers to m o n i t o r all the
students, a n d some may play games or surfing the w eb instead of
focusing on the work at hand.
●One concern with computers is that they can reduce learning
demands on students. W i t h access to the web comes millions of
pi eces of i nformation , many of w h i c h c o n t a i n answers to c o m m o n
probl ems from school . Students can use comput ers to do less work
or even to cheat.

28. D I S A D V A N T A G E S
O F M U L T I M E D I A
I N F O R M A T I O N
•As technology rapidly evolves, compatibi lity between different
devices can also be a problem when trying to move or play
multimedia content. Even a simple malfunction, server error or
changes between formats, as anyone w ho frantically struggled to
connect a computer to an incompatible projector before a
presentation knows all too well , can delay a presentation or
permanentl y damage the informati on contained in the format.

29. U L T I M
F O R M
V A L U E S O F
E D I A
A
M
I N T I O N
I N E D U C A T I O N

30. I T P R O V I D E S S T U D E N T S W I T H O P P O R T U N I T I E S T O
R E P R E S E N T A N D E X P R E S S T H E I R P R I O R
K N O W L E D G E A N D I T A L L O W S S T U D E N T S T O F U N C T I O N A S
D E S I G N E R S , U S I N G T O O L S F O R A N A L Y Z I N G T H E W O R L D .
A C C E S S I N G A N D I N T E R P R E T I N G I N F O R M A T I O N ,
O R G A N I Z I N G T H E I R P E R S O N A L K N O W L E D G E , A N D
R E P R E S E N T I N G W H A T T H E Y K N O W T O O T H E R S C A N
A L S O E N C O U R A G E S D E E P R E F L E C T I V E T H I N K I N G A N
D
C R E A T E P E R S O N A L L Y M E A N I N G F U L L E A R N I N G
O P P O R T U N I T I E S .

31. Selection
Crit eria

32. T A S K
F A C T O R S
T H E T Y P E O F O B J E C T I V E S A N D H E N C E T H E T Y P E O F
P R O V I D E D F O R
L E A R N I N G A C T I V I T IE S W H I C H S H O U L D B E
T H E L E A R N E R

33. L E A R N E R
F A C T O R S
L E A R N E R F A C T O RS
M A Y L E A R N B E T T E R
L E A R N E R S T
H A N F R O M
M AY T A L K A B OU T S O M E
F R O M C E R T A I N M E D IA
O T H E R S .

34. A V A I L A B I L I T Y
F A C T O R S
E C O N O M I C S
L I M I T
A L S O K N O W N
T H E C H O I C E
A S A V A I L A B I L IT Y F A C T O R S M A Y
O F M E D I A I N P R A C T I C E .

35. Design
Principles
and Elements

36. 1 . A l i g n m e n t
2. Base line
3. Proximity
4. Wh it e Space
5. Contrast
6. Ty pography
7. Color
8. Balance
B A S I C D E S I G N
P R I N C I P L E S

37. F I V E E L E M
O F M U L T I M
E N T S
E D I A

38. Text
Text is used as headlines,
subtitles, and slogans. It’s
purpose is to express specific
information or reinforce
information in other media. It
involves the use of text types,
sizes, colours and background
colour.

39. Graphics
Still/static pictures typically
accompany text to illustrate the
point or ideas the text makes.
Photos in a multimedia application
go beyond using t hem just as
decoration. In a multimedia context
graphics may consist of slide shows
or galleries that a website or social
media visitor can view.

40. A n i m a t i o n
It can illustrate h ow things work or
present information in entertaining
ways. Animation can also include
interactive effects allowing visitors to
engage with the animation action
using their mouse and keyboard.
Animation is a dynamic and media-
rich content that stays within one
container on a page –a very powerful
form of communication .

41. Au d io
It is a multimedia application
that uses dialogue, recorded
narration, music and sound
effects.

42. Vid eo
Video on websites, and especially
on social media platforms, already
has a great presence and will only
continue to gain popularity as
more and more visitors demand
it. Short videos can be a smart
marketing advantage and an
excellent way to differentiate
yourself from your competitors.

43. R E F E R E N C E S
https://www.simplyeffectivewebdesign.com/five-
elements-of-multimedia/
smallbusiness.chron.com/5-components-multimedia-
28279.html