1. This document outlines a marketing campaign conducted from December 2012 to February 2013. Various advertising activities were carried out on platforms such as YouTube and DM. 2. A budget of 172,500 was spent on the campaign. This generated 360,000 total views, resulting in estimated profits of 187,500. 3. The campaign involved multiple phases with advertising run from December to February in 2012-2013, with the goal of promoting an unspecified product or service.

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.SWOT .....................................................................2
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1

3. .
(2012/12~2013/2)
.
2010
.....
...
.SWOT
• •
•
•
• 2012
/
• •
•
2

4. • SO WO
• •
•
...
• •
• YOUTUBE
• ST WT
• •
•
•
3

5. .
.
. (
)
2012 12 2013 1
. .
.
2013
2012
Green Hair Care
Panasonic GF3
Grundfos
2011
4

6. .
......
.
5 2 TVCF
3 Adidas Original 2011
.
2,000 “ ”
1. 7,000
2.
5

7. .
.
STEP1
STEP 2
1.
PTT
...
2.
DM
STEP3
6

8. .
2012/12 2013/01 2013/02
12/3~12/14
12/17~12/21
12/5~12/12
12/13~12/19
12/20~12/27
12/13~12/19
12/20~12/27
2/6~2/8
1/2~1/11
2/11~2/22
1/30~2/1
2/1~2/28
.
&DM 2,000 300 X2 4,000
50 ( ) 30 1,500
( ) 15,000 2 30,000
3
10,000 / 2 60,000
6
500 / 7 X2 7,000
1,000 / 7 X2 X2 28,000
1,000 / 2 2,000
6,000 / 2 12,000
4,000 / 7 28,000
172,500
7

9. .
30
2,400 5 / x30 360,000
150
- 360,000 -172,500 187,500
Youtube
+ + +
+
+
8

10. 2012/12/03 2013/02/28 3
2~5
2 6
12/03 ~12/14 12/17
12/17 ~12/28 12/31
12/31 ~ 1 /11 1 /14
1 /14 ~ 1 /25 1 /28
1 /28 ~2/8 2 /11
2 /11 ~ 2 /22 2 /25
2012/12/03 2013/05/31 6
3 8
12/03 ~12/21 12/26
12/24 ~ 1 /11 1 /16
1 /14 ~2/1 2/6
2/4 ~ 2 /22 2 /26
2 /25 ~ 3 /15 3 /20
3 /18 ~4/5 4 /10
4/8 ~ 4 /26 5/1
4 /29 ~ 5 /17 5 /22
2~5
9

11. 2013/03/01 2013/06/14 3.5
3
4 5
5/31
6/9
6/10~6/13
6/14
2~8
......
2~8
......
50 50%
2013 6 7,000
2012 2013 2013 2013 2013 2013 2013
12 1 2 3 4 5 6
10