Purpose of this assignment was to develop a new product line for an already existing company. Extensive market research along with surveys were used to develop products that would allow Apple to stay ahead of trends and extend to a new market segment while maintaing their cutting edge brand image and upholding the mission statement of Apple Inc.
Purpose of this assignment was to develop a new product line for an already existing company. Extensive market research along with surveys were used to develop products that would allow Apple to stay ahead of trends and extend to a new market segment while maintaing their cutting edge brand image and upholding the mission statement of Apple Inc.