Survey by Economic Intelligence Unit sponsored by Lyris to gain insights into the trends & recommendations on how banking industry marketers can deliver what consumers want.
Download the complete survey at http://landing.lyris.com/mind-the-digital-marketing-gap-detail-report-on-the-banking-sector-US?source=70170000000izlx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
Survey Insights into Email Marketing for the Banking Industry – Lyris Blog
1. Digital Marketing Brief
Survey Reveals Email
Marketing Insights for
the banking Industry
Download the Full Guide
After a turbulent few years, the banking industry is working to regain trust.
In this era of heightened expectations for transparency and relevancy – intensified
by exploding media choices – consumers are increasingly assuming control of
their relationships with their financial services providers. Therefore, it’s imperative
that banking industry brands distinguish themselves by delivering exceptional
customer interactions that optimize relationships and rebuild trust. Customer
retention has never been more important, or more difficult to manage.
These challenges require marketers to deeply understand consumers’ online
behavior and preferences across digital marketing channels, and map marketing
strategies, tactics, and budget to meet these needs.