presentation to start ups

1. SnTARoT-UPtions
www.mindprintmarketing.com

2. Get up close &
personal
www.mindprintmarketing.com
with your customer by capturing their MINDPRINT —
an in-depth understanding of their most compelling
concerns and emotional needs.
by translating your unique selling proposition
into simple, human terms.
which evoke a reaction of
“I want that...I need that.”
Distill your
message
Create impactful marketing solutions

3. Hire Madmen.
www.mindprintmarketing.com
YONI MOZESON wrote TV commercials at
Ogilvy, the largest and arguably best advertising agency
in the world. His campaigns enabled Huggies to beat
Pampers, Duracell to beat Eveready, American Express
launch the GiftCheque and Britain to enjoy record-breaking
tourism. Yoni also worked on Apple and
launched global brands for American Express and Proctor
& Gamble. As partner in his own marketing firm he
launched techs and biotechs and was later invited to join
one as Director of Marketing.
MA’AYAN KOSSOFF-STEINBERG art directed
print, direct response and interactive campaigns at Ogilvy
along with many of New York’s other top advertising
agencies. She led creative teams that helped Lotus
launch their first intranet, Priceline their revolutionary
online brand, GlaxoSmithKline launch Verymyst, Shire
launch Intuniv, IBM and American Express expand their
small business markets, just to name a few.

4. START-UP LAUNCH: SNAPKEYS
MINDPRINT: If our customers have
a difficult learning curve, we can
lose them to another carrier.
www.mindprintmarketing.com

5. QuickTime™ and a
decompressor
are needed to see this picture.
Telco Execs were reassured that if 5th graders can
learn it, so can their customers.
www.mindprintmarketing.com

6. “The tech blogs loved it!”
www.mindprintmarketing.com

7. START-UP LAUNCH: ORAL DCX LABS
MINDPRINT: As a dentist, I am not going to upset my patients by
mentioning oral cancer.
www.mindprintmarketing.com

8. Armed with a powerful education, patients demanded the
BrushTest. Positive sales spurred a new round of funding.
www.mindprintmarketing.com

9. START-UP LAUNCH: CONGRUENCY
MINDPRINT: I would only
scrap our company phone
system for something
revolutionary with a fast
ROI.
www.mindprintmarketing.com

10. A feature rich phone working off of existing
networks, helped launch a corporate VoIP
revolution.
www.mindprintmarketing.com

11. START-UP LAUNCH: SWITCH & DATA
MINDPRINT: A carrier neutral data
center is the perfect solution, but
do you have enough locations to
pull it off?
www.mindprintmarketing.com

12. By creating a national image, we raised the level of
trust and comfort for our customers. This tiny
company grew to 46 locations in the US and Europe
until their sale to EQIX for $900MM.
www.mindprintmarketing.com

13. PRODUCT LAUNCH: PROCTOR & GAMBLE / CLEARASIL
MINDPRINT: My biggest fear is
breaking out in pimples. Prove
to me you have a better way
to prevent them.
www.mindprintmarketing.com

14. QuickTime™ and a
decompressor
are needed to see this picture.
A serious product advantage won teens
over with humor.
www.mindprintmarketing.com

15. PRODUCT LAUNCH: PROCTOR & GAMBLE /
CREST FOR GUMS
MINDPRINT: I worried about
cavities, now I have to worry
about gum disease.
www.mindprintmarketing.com

16. QuickTime™ and a
decompressor
are needed to see this picture.
The campaign started as a soft sell on the
dangers of gum disease.
www.mindprintmarketing.com

17. QuickTime™ and a
decompressor
are needed to see this picture.
Because of the fear of gum disease the
toothpaste, industry was forever redefined.
www.mindprintmarketing.com

18. PRODUCT LAUNCH: CORE SOUND
MINDPRINT: I wish I could take
my professional sound studio
on the road.
www.mindprintmarketing.com

19. Sound engineers were blown away!
Hundreds were sold in the first month.
www.mindprintmarketing.com

20. RE-BRANDING LAUNCH: CELEBROS
MINDPRINT: I don’t get what site-search,
merchandizing has to do with
improving our sales.
www.mindprintmarketing.com

21. By translating the benefits into human terms,
the sales cycle was cut down dramatically
www.mindprintmarketing.com

22. PRODUCT LAUNCH: INTUNIV
MINDPRINT: My child has ADD/ADHD
and I am at my wit’s end.
www.mindprintmarketing.com

23. With a message that hit home, parents found new
hope.
www.mindprintmarketing.com