Presented by Carlos Marina, Telefónica On The Spot Services, at MWC 2018. For more information, please visit: www.iot.telefonica.com

1. THE FUTURE OF
CONSUMPIOTN
CARLOS MARINA
CEO TELEFONICA ON THE SPOT SERVICES
Febrero 2018INTERNET OF THINGS

2. WHAT DOES THE STORE OF
THE FUTURE LOOK LIKE?
CARLOS MARINA
CEO TELEFONICA ON THE SPOT SERVICES
Febrero 2018INTERNET OF THINGS

3. Febrero 2018INTERNET OF THINGS

4. INTERNET OF THINGS
RETAIL
REVOLUIOTN_
IS NOW

5. INTERNET OF THINGS
A NEW
MODEL OF
CONSUMER
KEY #1

6. INTERNET OF THINGS
KEY #2
TECHNOLOGY
MATURITY

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THE BARRIERS
BETWEEN THE
WORLD
ON AND OFF
DISAPPEAR
KEY #3

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A NEW
MODEL OF
SHOPPING
EXPERIENCE
KEY #4

9. INTERNET OF THINGS
KEY #5
ROI vs. WOW
EFFECT

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HOW TO GET THE OPTIMAL
RESPONSIVE ENVIRONMENT

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WHY TELEFONICA
IS TALKING ABOUT
THIS?

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AND
IT’S FOR REAL

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TAKEAWAY
1. Physicall stores
are alive,
reinvented
4. Telefónica IoT
has the
experience and
tools
5. Partners as a key
aspect in this
development
3. Data to know
what the
customer wants
2. Unique and
differentiating
experience

23. INTERNET OF THINGS