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MAKE-IT presentation at the 8th European Innovation Summit (European Parliament) - David Langley - 16-11-2016

Presented by David Langley at:

8th European Innovation Summit
14 - 17 November 2016
European Parliament
Brussels, Belgium

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MAKE-IT presentation at the 8th European Innovation Summit (European Parliament) - David Langley - 16-11-2016

  1. 1. NEW BUSINESS MODELS AND OPPORTUNITIES THE CASE OF THE MAKER MOVEMENT DAVID LANGLEY david.langley@tno.nl 8th European Innovation Summit European Parliament, Brussels, 16 November 2016 Joint Institute For Innovation Policy Annual Symposium: The Effect Of Digitisation On Society
  2. 2. If you don’t like it, don’t just complain. Offer real alternatives and compete!
  3. 3. Contents • The MAKE-IT project • Opportunities and threats of the Maker Movement • Economic impact • Social impact • Implications for Innovation Policy
  4. 4. Multidisciplinary research into the Maker Movement
  5. 5. About MAKE-IT • January 2016 – December 2017 • Partner Organizations:
  6. 6. From bits to atoms
  7. 7. Het MAKE-IT project: focus CAPS: Collective awareness platforms
  8. 8. About MAKE-IT • Case studies of ten maker initiatives • Innovation Action Research
  9. 9. What is the role of digitization in the Maker Movement? • Free access to high-tech design and production facilities • Collaborative technologies • Sensor networks: becoming more aware of the environment and our effect on it • Making data comprehensible • Leading to: • Realization that a different production paradigm is possible • Change towards responsible behaviour • Citizen participation, creativity and empowerment • Political / economic change?
  10. 10. Will the Maker Movement succeed where the Arts and Crafts movement failed? • Evgeny Morozov: The Arts and Crafts movement failed • Too much time on “rag-rugs, baskets, and . . . exhibitions of work chiefly by amateurs” • No political dimension demanding equality • Spirit of labor reform became simply D.I.Y. tinkering • We observe anti-establishment culture in the Maker Movement • Parallels with Donald Trump’s election, European anti-EU Sentiment like Brexit • Basis is sharing • Citizens in control • Rejection of neo-liberal capitalism: Trickle-down turns out to be trickle-up • E.g. FabLab Zagreb wants to move away from university • Will Makers push for political and legal reforms? • Transparency and decentralization of power – and data • Diametrically opposite to TTIP
  11. 11. Economic impact: The Maker Mindset • Sharing economy • Sharing knowledge, designs, components, • Tension between sharing and commercialization • Sharing sensor data • Who uses what? • Who is responsible for pollution? • Everything as a service
  12. 12. Environmental impact of the Maker Movement • Circular economy • Recycling • Design for repair • Let value flow (not be hoarded) • Everything as a service • Producer remains owner • Onus on producer: • To make efficient use of raw materials • To design for repair • To produce durable components
  13. 13. Implications for Innovation Policy • Great boost of skills and competences needed • ICT, design, technology • Discourage ownership and hoarding • Stimulate business models based on usage and sharing, e.g. pay-per-use • Who owns the usage data? • What (or who) is the product? • What is the European alternative to US advertising model?