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Love me, Tinder
Love me, Tinder
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PLC.pptx

  1. 1. Group Members Name Surname Reg Number ■ Partson Zunza C16128459x ■ Tawanda Nyahuye C16129380p ■ Marshall Musungwa C16129272r ■ Lewis Honye C15126457j ■ Aaron Mayendesa C16128647J ■ Rangarirai Zawe C16129455V ■ Ngonidzashe Matenga C16128702D ■ Albert Chisoro C16128159F
  2. 2. PRODUCT LIFE CYCLE Tinder
  3. 3. About is Tinder ■ Tinder is a location-based social search mobile app and Web application most often used as a dating service. ■ It allows users to use a swiping motion to like or dislike other users, and allows users to chat if both parties like each other.
  4. 4. Background ■ Tinder was founded by online entrepreneurs Sean Rad and Justin Mateen in 2012 within startup incubator Hatch Labs a joint venture of IAC and mobile development firm Xtreme Labs ■ By 2014, Tinder was registering about one billion "swipes" per day, producing about twelve million matches per day
  5. 5. Life Cycle - Introduction Stage ■ We took the shame out of online dating by stimulating word of mouth referrals – Referral Marketing. ■ Before Tinder, people were ashamed of telling friends and colleagues that they dating online therefore we made the game out of online dating by swiping left and right. ■ In other online dating apps, when you matched or sent a message, you’d get a message that said something like, “There are more singles waiting to meet you!” ■ Ours said, “Keep playing.” ■ This made it seem like a game, and what do you do when you find a fun game? ■ Our target market were college students who are likely to experiment with new technologies as compared to other people. ■ We also advertised the app on YouTube and Facebook adds – Internet marketing.
  6. 6. Life Cycle - Growth ■ Quality Improvement – We improved the quality of Tinder in order to attract more users. ■ The algorithm was changed to show most beautiful and handsome faces first when a user logs in. ■ Premium pricing - To keep our profits improving we introduced Tinder gold a premium version of Tinder which has more features as compared to ordinary tinder. ■ Tinder gold users pay more and have more features such as more swipes than ordinary users.
  7. 7. ■ When our market share grew we started using market modification and price differentiation based on age, gender and location. ■ This was due stiff completion from other online dating players like Bumble. ■ The platform had more males than females so we started to charge less for female users to attract more female users. ■ We also charged different prices according to the user’s location, those in the California were charged more than those in Texas. Life Cycle - Maturity
  8. 8. Life Cycle - Decline ■ When tinder was declining due to stiff completion we used product modification and social media marketing in order to extend the life cycle. ■ We added a feature to allow animations in conversations as well as engaging Instagram and Instagram influencers. ■ Through the use of top Instagram influencers we managed to further increase our users
  9. 9. THANK YOU

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