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The Client-Agency Relationship

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The Client-Agency Relationship

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Like a marriage or partnership, an agency should become an extension of the client's marketing department and be viewed as part of the team as opposed to a vendor or supplier.

In order for a relationship like this to develop and flourish, both parties need to share similar values and ethics while trusting and enjoying the interactions among the individuals from each organization.

Like a marriage or partnership, an agency should become an extension of the client's marketing department and be viewed as part of the team as opposed to a vendor or supplier.

In order for a relationship like this to develop and flourish, both parties need to share similar values and ethics while trusting and enjoying the interactions among the individuals from each organization.

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The Client-Agency Relationship

  1. 1. Relationship The Client-Agency Presented by
  2. 2. Relationship The Client-Agency The key to successful relationships is: effective,interactive communications.
  3. 3. Relationship The Client-Agency This is also true for marketing communications agencies clients. and their
  4. 4. Relationship The Client-Agency To ensure these communications tips: channels remain open between parties follow these
  5. 5. Relationship The Client-Agency values1. Share
  6. 6. Relationship The Client-Agency Like a marriage, the agency becomes an extension team. of the client's marketing department and is viewed as a part of their
  7. 7. Relationship The Client-Agency In order for a relationship like this to develop, both parties need to share similar values while trusting and enjoying the the interactions between organizations.
  8. 8. Relationship The Client-Agency 2. Becomeinvolved
  9. 9. Relationship The Client-Agency Getting C-level involvement and actively participating in the brand strategy provides the agency insight that builds successful programs.
  10. 10. Relationship The Client-Agency This type of collaboration allows the agency to truly understand the client'sunique value so it is reflected in the creative ideas and recommendations.
  11. 11. Relationship The Client-Agency 3. Showrespect
  12. 12. Relationship The Client-Agency There should be a mutual understanding respectand between parties.
  13. 13. Relationship The Client-Agency immediately Any confusion or questions should be addressed with a telephone call or face-to-face meeting.
  14. 14. Relationship The Client-Agency 3. Defineexpectations
  15. 15. Relationship The Client-Agency Each party should make a concerted effort to nurture the relationship with a give-and-take approach.
  16. 16. Relationship The Client-Agency A formal Letter of Agreement ensures both parties understand the expectations, responsibilities and requirements for a good partnership.
  17. 17. Relationship The Client-Agency Communicate andshare information missedbecause without it there will be opportunities.
  18. 18. Relationship The Client-Agency To learn more about how works with its clients visit: http://mccom.com/clients/
  19. 19. Connect with www.mccom.com www.mccom.com/blog

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