Channel 4

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Channel 4

  1. 1. MS4: Text, Industry and Audience TV Case Study Channel 4
  2. 2. <ul><li>Learning Objectives: to explore Channel Four television </li></ul><ul><li>Learning Outcomes: to be able to identify how Channel Four is an example of continued ‘narrowcasting’ on UK TV. </li></ul><ul><ul><li>EBI: to identify a possible future path for C4, and TV as a whole </li></ul></ul>
  3. 3. <ul><li>Task </li></ul><ul><li>In small groups, create a spider diagram with the focus being ‘What does Channel 4 represent?’ </li></ul><ul><li>Next to each point, offer an example of a Channel 4 show/programme. </li></ul>
  4. 4. Why do we have Channel 4?
  5. 5. Is it important? Why?
  6. 6. NARROWCASTING <ul><li>To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers. </li></ul><ul><li>Example channels: </li></ul>
  7. 7. Narrowcasting on Channel 4
  8. 8. Who are these channels for? <ul><ul><li>Good Luck Chuck </li></ul></ul><ul><ul><li>La Règle du Jeu </li></ul></ul><ul><ul><li>Daily Show: Global Edition </li></ul></ul><ul><ul><li>Unreported World </li></ul></ul><ul><ul><li>Misfits </li></ul></ul><ul><ul><li>11pm </li></ul></ul><ul><ul><li>Fresh Meat </li></ul></ul><ul><ul><li>4thought.tv </li></ul></ul><ul><ul><li>Country House Rescue </li></ul></ul><ul><ul><li>Made in Chelsea </li></ul></ul><ul><ul><li>10pm </li></ul></ul><ul><ul><li>Rude Tube </li></ul></ul><ul><ul><li>The Lovely Bones </li></ul></ul><ul><ul><li>Three in a Bed </li></ul></ul><ul><ul><li>One Tree Hill </li></ul></ul><ul><ul><li>9pm </li></ul></ul><ul><ul><li>Embarrassing Bodies </li></ul></ul><ul><ul><li>...Grand Designs </li></ul></ul><ul><ul><li>The Big Bang Theory </li></ul></ul><ul><ul><li>My Name Is Earl </li></ul></ul><ul><ul><li>8pm </li></ul></ul><ul><ul><li>Dispatches </li></ul></ul>Film4 More4 E4 C4
  9. 9. Channel 4 On Demand <ul><li>What is the future for C4? </li></ul><ul><li>What does this say about changing viewing habits? Why is it changing? </li></ul><ul><li>Is this typical across TV as a whole? </li></ul>

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