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  1. Name: Rodney Wheeler Course: B406/BUL4060 Section 02 Business Law and Ethical Behavior Institution: Rasmussen College Date: 05/05/17
  2. Introduction Ethics entails a company’s social, political and community perspectives and how they are applied in the company and the people in totality. In most cities, fast food restaurants are not only a booming business venture but also readily available to most people. Factors such as improved technology and the ever-growing population have prompted the food industry to increase its revenue. However, the food industry has been facing some challenges regarding ethical behavior
  3. Ethical Behaviors in Food Industry  Food industries use inputs whose self-life is short.  Workers are paid minimal wage.  World Health Organization and Health related organizations are against fast food products.  Environment is also affected since the industries use disposable plates and bags to package their products.
  4. Reasons for Addressing Critical Ethical Issues.  To Improve and Maintain Customer Loyalty  To Increase sales volume  To Increase profit margins
  5. Trending Ethical Issues  Reluctance to compliance with food and health regulations  Minorities taking jobs in food processing and food service  Food distribution and hunger  Food safety and labeling
  6. Food Consumer Trends 2007 2008 2009 2010 2011 2012 Organic foods 807.0 828.6 873.3 889.5 895.0 900.6 Packaged foods 611.4 616.3 645.1 659.8 669.5 680.5 Beverages 195.6 212.3 228.1 229.7 225.6 220.1 Table 1: Sales of Organic foods in Japan (Retain in US$ millions) Source: Euro monitor, International, 2012
  7. Consequences of Ethical Issues in Food Industry  Chronic health risks  Farming crisis  Food safety concerns  Overuse of resources including water and land
  8. Food Industry and Public Health As part of ethical concerns, public health sectors have advocated for food industries to accomplish profitability while ensuring that customers are restrained towards healthy foods. The use of growth hormones in foods is termed to be the leading cause of antibiotic resistance in humans. Consequently, the public health sector is skeptical that food industries are obsessed with profits rather than promoting health foods to its customers. Food firms are ethically obliged to create awareness on healthy food including protecting children from unhealthy foods (Hammaker, Knadig, & Tomlinson, 2007).
  9. Non-Trending Ethical Issues ANTI-SUGAR CONCERNS After conducting a detailed marketing research and analysis, it was evident that there are certain special class of consumers still suffers in the hands of existing food and beverage industries. They are consumers who have been advised by doctors to avoid taking high sugar content foods. Saunders and associates limited maintains that meeting customers constitutes its most preferred goals. As a result, by not resolving the anti-sugar concerns, chances that the company would lose many target consumers is high.
  10. EXORBITANT FOOD PRICES According to (Bartels & Onwezen, 2014), exorbitant prices mean higher prices than stipulated normal prices. Food industries often take advantage of consumers’ ignorance about correct charges and it is an ethical issue to overcharge. If Saunders and associates limited does not remedy this ethical concern, it will lose most clients who might be able to afford high prices charged. It would go against our preferred objective of expanding the market share to increase sales volume attainable.
  11. HEALTH AND HYGIENE There is laxity to adhere to government prescribed hygienic standards that are meant to reduce likely risks such as outbreak of diseases such as cholera (Crane & Matten, 2016). By not observing health and hygienic standards endorsed by the food regulatory authority, the company risks its license being revoked. many customers revealed that they do not prefer buying fast foods because most operating food industries are not keen in observing health and hygiene in their activities.
  12. Objectives of Saunders and Associates Limited  To command a large market size to gain competitive advantage among its rivals.  To Provide high quality, affordable and healthy fast foods to its clients  To execute all ethical issues effectively to attract many potential clients, increase customer loyalty and avoid being at loggerheads with authorities.
  13. Chronic Diseases Caused by Food- borne Contaminations  Kidney failure in young children and infants  Reactive arthritis and serious infections  Meningitis and still births  Guillain-Barre syndrome (Inflammatory disorder leading to paralysis)
  14. Ethical Dilemmas of Food Safety  Customer’s taste and preferences  Traditional food cultures  Food industries economic interest  Responsibility for food-related Illnesses  Strategies to provide adequate information to consumers  Legislation  Training and management of employees
  15. References  Oni, O., & Matiza, T. (2014). Factors Influencing Consumer Choice of Fast Food Outlet: The Case of an American Fast Food Franchise Brand Operating in a Predominantly Rural Community. Mediterranean Journal of Social Sciences.  Schneider, J. (2010). Concerns over food industry anti-obesity campaign links. Nursing Standard, 24(50), 33-33.  Ukandu, N., & Ukpere, W. (2014). Factors Impacting Job Satisfaction of Employees in the Fast Food Industry in Cape Town. Mediterranean Journal of Social Sciences.
  16.  Bartels, J., & Onwezen, M. C. (2014). Consumers' willingness to buy products with environmental and ethical claims: the roles of social representations and social identity. International Journal of Consumer Studies, 38(1), 82-89.  Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.  Sebastiani, R., Montagnini, F., & Dalli, D. (2013). Ethical consumption and new business models in the food industry. Evidence from the Eataly case. Journal of business ethics, 114(3), 473-488.  Hammaker, D. K., Knadig, T. M., & Tomlinson, S. J. (2017). Health care ethics and the law.  In Motarjemi, Y., In Moy, G., & In Todd, E. C. D. (2014). Encyclopedia of food safety.

Notes de l'éditeur

  1. Introduction to ethical concerns in the food industry
  2. These are the common ethical behaviors that are experienced in mots of the food industries including Saunders and associates company
  3. The need to urgently address the emerging ethical issues in the industry.
  4. Some of the trending ethical issues in the food industry
  5. Statistic trends of how consumers prefer organic foods in Japan. There has been an increasing trends in terms of purchases by the consumers. Most of them prefer organic foods which shows they believe the stick to the ethical issues and behaviors as compared to those industries which deal with non-organic foods
  6. Some of the consequences that result with failure to address emerging ethical issues in the food industry. It is a chain-like figure which ultimately affects the farming activities in which they supply food products to these industries for processing.
  7. This slide seek to explain the link between the food industry and public health with regard to ethical issues and behaviors
  8. Anti-sugar concerns is one of the non-trending ethical issues in the food industry. It seeks to explain how health professionals have affected the sales of the food industries.
  9. What exorbitant food prices mean to consumers with regard to ethical value of food industries
  10. An explanation of health and hygiene concern which is a non-trending ethical issue facing Saunders and associates limited company
  11. List of objectives that the company seek to achieve in order to ensure ethical values are observed in the industry
  12. These are some of the diseases which are associated with the bridge of the health and hygiene concern.
  13. These are some of the ethical dilemmas faced by industries while trying to balance between profitability and promoting healthy foods to consumers. Decisions made should include the management of the food industry as well as the stakeholders.