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Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]

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Have you spent hours striving to strategize your advertising budget for 2016? Save yourself the work and worry of tracking tomorrow’s marketing trends with an insightful new infographic created by MDG Advertising. It adds up the top trends driving the direction of modern marketing and looks at which media channels you should channel your budget toward. If your ad budget is in your hands but you need a hand with proper planning, you can’t afford to ignore the Advertising Budgets 2016: 4 Trends You Need To Know infographic from MDG. Spend your time and your resources wisely with these highlights of its insights:

Digital Will Be Rating Higher Than TV
Watch out TV, because digital advertising is predicted to be the top media category of 2016. While digital spend will rise and maintain that momentum for many years, expect TV spend to stay stable. As proof of this digital dominance, check out these spending statistics:

More than a 16% increase in digital advertising in both 2014 and 2015.
Digital totaled 80% of television ad spend in 2015
Digital spend is expected to reach $69 billion in 2016 and $95 billion by 2019.
Mobile Will Move Ahead to Become the Fastest Growing Segment
According to industry experts, expect mobile to be the fastest-growing advertising segment next year.

Facebook Will Be Socially Superior
In 2016, Facebook will update its status as the leading social media platform. The ever-increasing mobile audience will drive its digital dominance in the upcoming year and beyond. When it comes to how the U.S. spends its time online:

1 out of every 5 minutes people use mobile are spent on Facebook
1 out of every 6 minutes people are on the Internet are spent on Facebook
For more tips and trends for planning your 2016 advertising budget, Check out the infographic, Advertising Budgets 2016: 4 Trends to You Need To Know.

For more information on this infographic:
http://www.mdgadvertising.com/blog/advertising-budgets-2016-trends-you-need-to-know-infographic/

Discover strategies for successful advertising. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.

Publié dans : Marketing
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Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]

  1. 1. ADVERTISING. BUDGETS 2016 4Trends You Need T0 Know by O : äMDGAdvertising WHAT'S IN STORE FOR ADVERTISING IN 2016? WHICH BIG TRENDS SHOULD YOU BE PLANNING FOR? DIGITAL ADVERTISING TO OVERTAKE TV Digital advertising is expected to become the biggest media category in 2016, overtaking television. TV spend, is projected to stay at current levels. Digital Digital advertising ad spend is up 16% 800/ Already accounts in both 2014 ° for 80% of television and 2015 ad spend in 2015 Digital ad spend TV ad spend $953 $498 $695 I $663 $665 så; w 2014 2016 2019 ind 2014 2016 2019 MOBILE WILL BE THE FASTEST GROWING SEGMENT Mobile is The channel expected to aVGadY be the accounts for fastest åâiâlüâlng 35% D Q t segment in 2016. of all digital spend. 350 KEEP AN EYE ON / ° DIGITAL VIDEO Digital video advertising year-over- has grown by more than G year g rowt h in digita| a third year-over-year, video ad and now accounts for $5 spend billion in spend. FACEBOOK IS INCREASINGLY DOMINANT With a huge, mobile-first audience, Facebook is set to benefit hugely from the projected rise in digital usage across devices. G Facebook's share of U. S. online time: å More than 1 out of every 1 Out Of every 6 minutes 5 minutes spent on the SDent On internet are sma rtDnOnGS spent on are spent on Faceboo k. mdgadvertlslngcom l l Twitter: :ELM DGAdvertlslng Facebook. SOURCE: comscore

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