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A perspective on agricultural and trade
issues of India ā€¦.
Indian Agriculture ā€“ An Overviewā€¦
Challenges facing Indian agriculture &
Syngentaā€™s contributionā€¦
March 6, 2014
Some factsā€¦.
By 2050 global
population will rise to 9
billionā€¦.out of which 1.7
billionwill be in India
alone
Total calorie
requirement will go
up from 2495 to
3000
Food grain production
would need to increase
by 5.5 MT annually
Demand for high-value food commodities will
go up by > 100% due to migration of
people into cities, increased wealth, shift
towards diets rich in protein
Currently..
52% of our population is involved in
Agriculture....
yet it contributes just 13.7% to Indiaā€™s GDP
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Brazil Russia India China Indonesia USA Mexico South
Africa
Zimbabwe
HectareofArableLand
Source: UN and FAO, 2005
Arable Land (ha) per person
Most populous countries have
least room to expand
Produce more with lessā€¦
Land | Water | Labor
Growing resource constraints
ā€¢ Much of Indiaā€™s total arable area already in use (46%)
ā€¢ Most remaining land has serious soil and terrain constraints
There is also the problem ofā€¦.
Decreasing size of landholding
86% growers in
India are
smallholders
They cultivate 44% of
the land and
contribute 50% to
farm output
Landholding declined
from 2.30ha in the
70s to <1.16 ha
Average size would be
a mere 0.68 ha in
2020 and 0.32 ha in
2030
And the degradation of the production
environmentā€¦.
Soil erosion has degraded 120.72
million ha of land in India
8.4 million ha has soil salinity and
water-logging
Water-table & water quality
deteriorating
Green-revolution belt exhibiting
problems owing to over-exploitation
and mismanagement of soil-and-water
resources
Source: UN-Water and FAO
Growing resource constraints
Agriculture is Indiaā€™s
largest user of
water
>40% lost to
inefficient practices
Nearly 50%
agricultural land is
rain-fed
Produce more with lessā€¦
Land | Water | Labor
Growing resource constraints
Source: UN-Water and FAO
Farm demographics- aging
population and migration to
cities influence labor
availability
High-tech machines, complex
production processes and
strict production regulations
require skilled labor
Produce more with lessā€¦
Land | Water | Labor
Indian Agriculture
ā€¢ India agriculture has an extensive background which goes back to 10
thousand years. At present, in terms of agricultural production, the
country holds the second position all over the world.
ā€¢ Indian Agriculture has made rapid strides since independence;
ā€“ From food shortages and import
to self-sufficiency and exports.
ā€“ From subsistence farming
to intensive and technology led cultivation.
ā€“ Today , India is the front ranking
producer of many crops in the world.
ā€“ Ushered in through the
green, white, blue and yellow revolutions
8
Total Area 7th
Irrigated Area 1st
Population 2nd
Economically Active population 2nd
Total Cereals 3rd
Wheat 2nd
Rice 2nd
Coarse grains 4th
Total Pulses 1st
Oil Seeds 2nd
Fruits and Vegetables 2nd
Implements (Tractors) 3rd
Milk 1st
Live Stock (castles, Buffaloes) 1st
Indian Agriculture ā€“ Respective Global Rank
ā— Contributes to 14% of GDP
ā— Provides food to 1.25 Billion people
ā— Sustains 65% of the population : helps alleviate poverty
ā— Produces 51 major Crops
ā— Provides Raw Material to Industries
ā— Contributes to 1/6th of the export earnings
ā— Huge bio-diversity : 46,000 species of plants & 86,000 species of animals Largest producer in
the world of pulses , tea , and milk
ā— India was largest exporter of rice and guar gum, and second largest exporter of cotton and
beef (buffalo meat).
ā— Second Largest producer of fruits & vegetables,wheat,rice,groundnut & sugarcane.
ā— Our major imports: edible oils (US $11 billion) and pulses (about US $ 3 billion).
Indian Agriculture- Some Facts
Agriculture productivity in India - 1970 to 2010
Crop
Average YIELD, 1970-
1971
Average YIELD, 1990-
1991
Average YIELD, 2010ā€“
2011
kilogram per hectare kilogram per hectare kilogram per hectare
Rice 1123 1740 2240
Wheat 1307 2281 2938
Pulses 524 578 689
Oilseeds 579 771 1325
Sugarcane 48322 65395 68596
Tea 1182 1652 1669
Cotton 106 225 510
Indian Agriculture ā€“ Major Crop Areas
Rice 106 million tonnes
Wheat 96 million tonnes
Coarse Cereals 41 million tonnes
Pulses 20 million tonnes
Oilseeds 20.9 million tonnes
Sugarcane 29.9 million tonnes
Total Geographical Area - 328
million hectares
Net Area sown - 142 million
hectares
Gross Cropped Area ā€“ 190.8 million
hectares
Major Crop Production;
Crop
Average farm yield in
Bihar
Average farm yield in
Karnataka
Average farm yield in
Punjab
kilogram per hectare kilogram per hectare kilogram per hectare
Wheat 2020 N.A 3880
Rice 1370 2380 3130
Pulses 610 470 820
Oil seeds 620 680 1200
Sugarcane 45510 79560 65300
Indian Agriculture ā€“ Strong regional variations in yield
ā— STRENGTHS
- Rich Bio-diversity
- Arable land
- Climate
- Strong and well dispersed research
and extension system
ā— OPPORTUNITIES
- Bridgeable yield crops
- Exports
- Agro-based Industry
- Horticulture
- Untapped potential in the North
Eastern part of India
ā— WEAKNESS
- Fragmentation of land
- Low Technology Inputs
- Unsustainable Water Management
- Poor Infrastructure
- Low value addition
ā— THREATS
- Unsustainable Resource Use
- Unsustainable Regional
Development
- Imports
- small and shrinking holding size
(1.16 ha in 2010-11);
- climate variability...high risk.
Indian Agriculture ā€“ Present Scenario (SWOT)
But the future is safe and optimistic for the next decade and more
10 challenges faced by agriculture in India
ā€¢ Small and fragmented land holdings
ā€¢ Manures, Fertilizers and Biocides
ā€¢ Shortage of good quality Seeds for poor peasants
ā€¢ Problem of Irrigation
ā€¢ Lack of mechanization
ā€¢ Soil erosion
ā€¢ Agricultural marketing
ā€¢ Inadequate storage facilities
ā€¢ Inadequate transport
ā€¢ Scarcity of capital
Classification: PUBLIC Draft
CONTRIBUTION OF SYNGENTA IN INDIA
17
Syngenta in India isā€¦.
ā€¢ A leading Agribusiness
ā€¢ Providing Integrated solutions
ā€¢ Engaging with growers at every
step.
ā€¢ Focusing on 8 strategic crops.
ā€¢ World class R&T centre and
Manufacturing site in Goa
ā€¢ Research stations across India
ā€¢ Seed manufacturing facilities
18
Our Strategy
Innovate
Integrate
Outperform
Develop new solutions combining biology and chemistry,
incorporating adjacent technologies and building
new business models
Outperform on the farmerā€™s field, gain market share,
sustain profitable growth
Create integrated offers supported
by agronomic expertise and
understanding of growers challenges
Our strategy has growersā€™ needs at its heart
19
Our Philosophy
Taking responsibility for our products-
from production to safe use, storage
and disposal is a priority at Syngenta
17,000 trainings for farmers in 2012
More than 1 million farmers and
nearly 1900 Channel partners trained
6500 posters in regional languages
distributed
Active participation in ā€˜Container
Management Programā€™ of
Crop Life India
20
Our Collaborations
21
Corporate Social Responsibility
22
India
The Good Growth Plan
23
More food
Less waste
One planet. Six commitments.
The Good Growth Plan
Make crops
more efficient
Increase average productivity
of the worldā€™s major crops by
20% without using more
land, water or inputs
More biodiversity
Less degradation
Rescue
more
farmland
Improve the
fertility of 10
million hectares
of farmland on
the brink of
degradation
Help
biodiversity
flourish
Enhance
biodiversity on
5 million
hectares of
farmland
More health
Less poverty
Look after
every worker
Strive for fair
labor conditions
throughout our
entire supply
chain network
Empower
smallholders
Reach 20 million
smallholders
and enable them
to increase
productivity
by 50%
Help people
stay safe
Train 20 million
farm workers on
labor safety,
especially in
developing
countries
24
India Examples
GroMore an integrated rice solution comprising of simple protocols offering
timely advice ā€˜in the language of the farmerā€™ to establish and protect the crop,
delivering immediate yield increases of up to 30%.
Tegraā„¢: Piloted in South India in 2009. An integrated growing system,
delivering more productive tillers and a yield increase of up to 30%.
Project Nirmiti: a program that utilizes a network of local residents to make
agricultural knowledge, inputs and services available to smallholders in rural
India to improve farming practices, productivity and livelihoods.
Techno-Commercial Centers: Farmer Producer Companies set up by
government in Madhya Pradesh aim to help Indiaā€™s smallholders access
technology and achieve economies of scale in purchasing, marketing etc.
Syngenta Me and Mine utilizes a network of local residents to make
agricultural knowledge, inputs and services available to smallholders in rural
India to improve farming practices, productivity and livelihoods.
25Classification: INTERNAL ONLY
Joints projects with PAU ā€œ Popularsing recommended agronomic practices of crop viz
Rice,Corn,Wheat & Potatoā€ Major PROJECT GroMore Rice / MaxWheat
26
Summary of North GroMore pilot project with PAU ā€“ 2012/13
Classification: INTERNAL USE ONLY
Sharing GroMore concept
PAU officials sharing GroMore
Tillers to farmers
PAU officials & growers Counting
GroMore Panicles & grains
Outcome for Grower & Syngenta
Better ROI for grower
Syngenta GroMore Pilot
Yield increase ā€“ 32%
Syngenta CP protocol ā€“ Rs.7731/ha
Grower CP spend ā€“ Rs.4790/ha
Additional income ā€“ Rs.21917 / ha
August 2012 September 2012 October 2012 onwards
MOU Signed with PAU
June 2012Oct. 2011
Actual yield and quality data is expected by Oct end 2012
27
Outlining GroMore Project
Geograph
y
Central Plain
Zone
Sub Mountainous
Undulating Zone
Undulating Plain
Zone
Developin
g
Amritsar Gurdaspur
Developed Ludhiana
Mixed Jalandhar Kapurthala
Developed Geography
Developing Geography
ā€¢ Selected 5 Districts cover;
ā€¢ Major rice agro climatic zones
ā€¢ 40% of Punjab rice acreage & production
ā€¢ PAU presence (Farm Advisory Services)
ā€¢ Both Rice-Wheat & Rice-Potato rotations
ā€¢ Selected 5 Districts in Punjab ā€“ Divided each in to two sub districts.
ā€¢ 5 Villages in each sub district ā€“ 10 Villages per district
ā€¢ 5 Growers per village ā€“ 250 Growers in all 5 districts
ā€¢ Undertaken Ā½ Acre of Grower for GroMore ā€“ 125 Acres Under GroMore
28
Data Summary
ā€¢ Total Grower Data ā€“ 173 (8 Sub Districts )
ā€¢ ROI - Average yield increase value is R.22K/Ha over farmer
practice with Rs. 3K/Ha increase in CP spend.
ā€¢ Average Increase in Yield & Additional Income across
geographies;
Developing Developed Mixed
Yield Increase - MT/ Hectare 1.82 1.56 1.68
Yield Increase % 41% 20% 30%
Additional Income/ Hectare -
INR
23321 19904 21520
29
GroMore ā€“ Summary of ā€œ Grower feedbackā€
ā€¢ Nursery in beds
is meaningful
ā€¢ Line transplantation
helped in aeration
of crop hence less
pests/Disease
& Agri.ops are easy
ā€¢ Reduced Fertilizer
inputs
ā€¢ Actara drench gives
lush-green-healthy
seedlings.
ā€¢ One line off is good
ā€¢ Thionutri at 15 DAT
gives more tillers
ā€¢ Not only preached but
practiced too.
ā€¢ GroMore Plot is like
garden ā€“ Everyone
stops to see.
ā€¢ Liako prophylactic
is unique.
ā€¢ Fellow farmers who
made fun of us are
now appreciating.
ā€¢ More hills/Sq. Meter
will yield more.
ā€¢ Uniform crop
emergence/tillering.
ā€¢ Had to spend
Rs.800 on manual
weeding in my plot
ā€¢ The only company
having complete
solution.
30
GroMore is a dream harvest for farmers !!
Early Harvesting - GroMore harvesting is early by 15 days , means
will be able to advance sowing of Rabi crop for a better harvest .
Better Output Price ā€“ because of better quality GroMore crop
fetching min 22 $ /MT means 9% higher than farmer practice
GroMore Practice Farmer Practice 1st GroMore harvest in market
Observe the grain color
31
GroMore ā€“ Summary of officials'ā€™ feedback
Deputy commissioner Gurdaspur ā€“
Dr. A Trikha IAS
Dr.MK Saini ā€“ FASS ( Farm
advisory service Gurdaspur)
PAU Vice- Chancellor , Dir. of Agriculture Punjab, ADG IRRI, Head
of PAU Kissan Club, PAU governing board members
NABARD Team & Deptt of Agriculture officials
We feel good to attend such
knowledge dissemination
meetings
By this unique story telling you are not only
doing verbal education of rice cultivation but
also demonstrating it in farmer fieldsā€¦.is
commendable .
Syngenta rice team team was recognized in
annual PAU Kissan expo.
I would like to thank
Syngenta rice team for
this kind of Unique
initiative in our
developing area of Rice.
32
Global Nuffield farming Scholars from Canada/Ireland/New-Zealand & Australia (Guests at
PAU Kisan Mela) have seen GroMore Rice Plots
ā€œPAU & Syngenta have jointly taken a good
initiative with Rice project This will surely
enhance rice productivity. Farmer will surely get a
yield increase of 20-30%.ā€
Brenda Schlepp 2012 Scholar
Canadian Nuffield Agricultural Scholar
ā€œIt is seen first time the way farmers are being
advise in such a good manner.ā€
Jemma Sadler 2012 Scholar ,
Wongan Hills in Western Australia,
ā€œIt is amazing to see the difference between the
GroMore Rice Plot & Farmer practice field .The
GroMore Plot is completely free of pest & Farmer
Practices was fully damage with pestā€
Robin Schaefer,
Loxton in South Australia
ā€œHopes of new revolution will come in future
with the increase of plant population /mĀ²
More Seedling ā€¦More crop/Yield
Good initiative. Keep it up
Mr. P.P.S.Pangali (President PAU kisan Club)
33
Farmer excited to see the MaxWheat project results
Classification: INTERNAL USE ONLY
34
MaxWheat Project- Agronomy informationinformation gave to growers
Classification: INTERNAL USE ONLY
35
Safety / Application messageā€¦.. In all the farmer meeting..
Classification: INTERNAL USE ONLY
36
GroMore Rice Approachā€¦. Easy to understand
Strong & Healthy
foundation
Strengthen the
expectation
Turn hope into
reality
Maximize yield
and quality
Seedling phase Vegetative Reproductive Ripening
Establish yield & quality foundation Max. yield potential Protect quality
37
Thank You!

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SWOT Analysis

  • 1. A perspective on agricultural and trade issues of India ā€¦. Indian Agriculture ā€“ An Overviewā€¦ Challenges facing Indian agriculture & Syngentaā€™s contributionā€¦ March 6, 2014
  • 2. Some factsā€¦. By 2050 global population will rise to 9 billionā€¦.out of which 1.7 billionwill be in India alone Total calorie requirement will go up from 2495 to 3000 Food grain production would need to increase by 5.5 MT annually Demand for high-value food commodities will go up by > 100% due to migration of people into cities, increased wealth, shift towards diets rich in protein Currently.. 52% of our population is involved in Agriculture.... yet it contributes just 13.7% to Indiaā€™s GDP
  • 3. 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 Brazil Russia India China Indonesia USA Mexico South Africa Zimbabwe HectareofArableLand Source: UN and FAO, 2005 Arable Land (ha) per person Most populous countries have least room to expand Produce more with lessā€¦ Land | Water | Labor Growing resource constraints ā€¢ Much of Indiaā€™s total arable area already in use (46%) ā€¢ Most remaining land has serious soil and terrain constraints
  • 4. There is also the problem ofā€¦. Decreasing size of landholding 86% growers in India are smallholders They cultivate 44% of the land and contribute 50% to farm output Landholding declined from 2.30ha in the 70s to <1.16 ha Average size would be a mere 0.68 ha in 2020 and 0.32 ha in 2030
  • 5. And the degradation of the production environmentā€¦. Soil erosion has degraded 120.72 million ha of land in India 8.4 million ha has soil salinity and water-logging Water-table & water quality deteriorating Green-revolution belt exhibiting problems owing to over-exploitation and mismanagement of soil-and-water resources
  • 6. Source: UN-Water and FAO Growing resource constraints Agriculture is Indiaā€™s largest user of water >40% lost to inefficient practices Nearly 50% agricultural land is rain-fed Produce more with lessā€¦ Land | Water | Labor
  • 7. Growing resource constraints Source: UN-Water and FAO Farm demographics- aging population and migration to cities influence labor availability High-tech machines, complex production processes and strict production regulations require skilled labor Produce more with lessā€¦ Land | Water | Labor
  • 8. Indian Agriculture ā€¢ India agriculture has an extensive background which goes back to 10 thousand years. At present, in terms of agricultural production, the country holds the second position all over the world. ā€¢ Indian Agriculture has made rapid strides since independence; ā€“ From food shortages and import to self-sufficiency and exports. ā€“ From subsistence farming to intensive and technology led cultivation. ā€“ Today , India is the front ranking producer of many crops in the world. ā€“ Ushered in through the green, white, blue and yellow revolutions 8
  • 9. Total Area 7th Irrigated Area 1st Population 2nd Economically Active population 2nd Total Cereals 3rd Wheat 2nd Rice 2nd Coarse grains 4th Total Pulses 1st Oil Seeds 2nd Fruits and Vegetables 2nd Implements (Tractors) 3rd Milk 1st Live Stock (castles, Buffaloes) 1st Indian Agriculture ā€“ Respective Global Rank
  • 10. ā— Contributes to 14% of GDP ā— Provides food to 1.25 Billion people ā— Sustains 65% of the population : helps alleviate poverty ā— Produces 51 major Crops ā— Provides Raw Material to Industries ā— Contributes to 1/6th of the export earnings ā— Huge bio-diversity : 46,000 species of plants & 86,000 species of animals Largest producer in the world of pulses , tea , and milk ā— India was largest exporter of rice and guar gum, and second largest exporter of cotton and beef (buffalo meat). ā— Second Largest producer of fruits & vegetables,wheat,rice,groundnut & sugarcane. ā— Our major imports: edible oils (US $11 billion) and pulses (about US $ 3 billion). Indian Agriculture- Some Facts
  • 11. Agriculture productivity in India - 1970 to 2010 Crop Average YIELD, 1970- 1971 Average YIELD, 1990- 1991 Average YIELD, 2010ā€“ 2011 kilogram per hectare kilogram per hectare kilogram per hectare Rice 1123 1740 2240 Wheat 1307 2281 2938 Pulses 524 578 689 Oilseeds 579 771 1325 Sugarcane 48322 65395 68596 Tea 1182 1652 1669 Cotton 106 225 510
  • 12. Indian Agriculture ā€“ Major Crop Areas Rice 106 million tonnes Wheat 96 million tonnes Coarse Cereals 41 million tonnes Pulses 20 million tonnes Oilseeds 20.9 million tonnes Sugarcane 29.9 million tonnes Total Geographical Area - 328 million hectares Net Area sown - 142 million hectares Gross Cropped Area ā€“ 190.8 million hectares Major Crop Production;
  • 13. Crop Average farm yield in Bihar Average farm yield in Karnataka Average farm yield in Punjab kilogram per hectare kilogram per hectare kilogram per hectare Wheat 2020 N.A 3880 Rice 1370 2380 3130 Pulses 610 470 820 Oil seeds 620 680 1200 Sugarcane 45510 79560 65300 Indian Agriculture ā€“ Strong regional variations in yield
  • 14. ā— STRENGTHS - Rich Bio-diversity - Arable land - Climate - Strong and well dispersed research and extension system ā— OPPORTUNITIES - Bridgeable yield crops - Exports - Agro-based Industry - Horticulture - Untapped potential in the North Eastern part of India ā— WEAKNESS - Fragmentation of land - Low Technology Inputs - Unsustainable Water Management - Poor Infrastructure - Low value addition ā— THREATS - Unsustainable Resource Use - Unsustainable Regional Development - Imports - small and shrinking holding size (1.16 ha in 2010-11); - climate variability...high risk. Indian Agriculture ā€“ Present Scenario (SWOT) But the future is safe and optimistic for the next decade and more
  • 15. 10 challenges faced by agriculture in India ā€¢ Small and fragmented land holdings ā€¢ Manures, Fertilizers and Biocides ā€¢ Shortage of good quality Seeds for poor peasants ā€¢ Problem of Irrigation ā€¢ Lack of mechanization ā€¢ Soil erosion ā€¢ Agricultural marketing ā€¢ Inadequate storage facilities ā€¢ Inadequate transport ā€¢ Scarcity of capital Classification: PUBLIC Draft
  • 17. 17 Syngenta in India isā€¦. ā€¢ A leading Agribusiness ā€¢ Providing Integrated solutions ā€¢ Engaging with growers at every step. ā€¢ Focusing on 8 strategic crops. ā€¢ World class R&T centre and Manufacturing site in Goa ā€¢ Research stations across India ā€¢ Seed manufacturing facilities
  • 18. 18 Our Strategy Innovate Integrate Outperform Develop new solutions combining biology and chemistry, incorporating adjacent technologies and building new business models Outperform on the farmerā€™s field, gain market share, sustain profitable growth Create integrated offers supported by agronomic expertise and understanding of growers challenges Our strategy has growersā€™ needs at its heart
  • 19. 19 Our Philosophy Taking responsibility for our products- from production to safe use, storage and disposal is a priority at Syngenta 17,000 trainings for farmers in 2012 More than 1 million farmers and nearly 1900 Channel partners trained 6500 posters in regional languages distributed Active participation in ā€˜Container Management Programā€™ of Crop Life India
  • 23. 23 More food Less waste One planet. Six commitments. The Good Growth Plan Make crops more efficient Increase average productivity of the worldā€™s major crops by 20% without using more land, water or inputs More biodiversity Less degradation Rescue more farmland Improve the fertility of 10 million hectares of farmland on the brink of degradation Help biodiversity flourish Enhance biodiversity on 5 million hectares of farmland More health Less poverty Look after every worker Strive for fair labor conditions throughout our entire supply chain network Empower smallholders Reach 20 million smallholders and enable them to increase productivity by 50% Help people stay safe Train 20 million farm workers on labor safety, especially in developing countries
  • 24. 24 India Examples GroMore an integrated rice solution comprising of simple protocols offering timely advice ā€˜in the language of the farmerā€™ to establish and protect the crop, delivering immediate yield increases of up to 30%. Tegraā„¢: Piloted in South India in 2009. An integrated growing system, delivering more productive tillers and a yield increase of up to 30%. Project Nirmiti: a program that utilizes a network of local residents to make agricultural knowledge, inputs and services available to smallholders in rural India to improve farming practices, productivity and livelihoods. Techno-Commercial Centers: Farmer Producer Companies set up by government in Madhya Pradesh aim to help Indiaā€™s smallholders access technology and achieve economies of scale in purchasing, marketing etc. Syngenta Me and Mine utilizes a network of local residents to make agricultural knowledge, inputs and services available to smallholders in rural India to improve farming practices, productivity and livelihoods.
  • 25. 25Classification: INTERNAL ONLY Joints projects with PAU ā€œ Popularsing recommended agronomic practices of crop viz Rice,Corn,Wheat & Potatoā€ Major PROJECT GroMore Rice / MaxWheat
  • 26. 26 Summary of North GroMore pilot project with PAU ā€“ 2012/13 Classification: INTERNAL USE ONLY Sharing GroMore concept PAU officials sharing GroMore Tillers to farmers PAU officials & growers Counting GroMore Panicles & grains Outcome for Grower & Syngenta Better ROI for grower Syngenta GroMore Pilot Yield increase ā€“ 32% Syngenta CP protocol ā€“ Rs.7731/ha Grower CP spend ā€“ Rs.4790/ha Additional income ā€“ Rs.21917 / ha August 2012 September 2012 October 2012 onwards MOU Signed with PAU June 2012Oct. 2011 Actual yield and quality data is expected by Oct end 2012
  • 27. 27 Outlining GroMore Project Geograph y Central Plain Zone Sub Mountainous Undulating Zone Undulating Plain Zone Developin g Amritsar Gurdaspur Developed Ludhiana Mixed Jalandhar Kapurthala Developed Geography Developing Geography ā€¢ Selected 5 Districts cover; ā€¢ Major rice agro climatic zones ā€¢ 40% of Punjab rice acreage & production ā€¢ PAU presence (Farm Advisory Services) ā€¢ Both Rice-Wheat & Rice-Potato rotations ā€¢ Selected 5 Districts in Punjab ā€“ Divided each in to two sub districts. ā€¢ 5 Villages in each sub district ā€“ 10 Villages per district ā€¢ 5 Growers per village ā€“ 250 Growers in all 5 districts ā€¢ Undertaken Ā½ Acre of Grower for GroMore ā€“ 125 Acres Under GroMore
  • 28. 28 Data Summary ā€¢ Total Grower Data ā€“ 173 (8 Sub Districts ) ā€¢ ROI - Average yield increase value is R.22K/Ha over farmer practice with Rs. 3K/Ha increase in CP spend. ā€¢ Average Increase in Yield & Additional Income across geographies; Developing Developed Mixed Yield Increase - MT/ Hectare 1.82 1.56 1.68 Yield Increase % 41% 20% 30% Additional Income/ Hectare - INR 23321 19904 21520
  • 29. 29 GroMore ā€“ Summary of ā€œ Grower feedbackā€ ā€¢ Nursery in beds is meaningful ā€¢ Line transplantation helped in aeration of crop hence less pests/Disease & Agri.ops are easy ā€¢ Reduced Fertilizer inputs ā€¢ Actara drench gives lush-green-healthy seedlings. ā€¢ One line off is good ā€¢ Thionutri at 15 DAT gives more tillers ā€¢ Not only preached but practiced too. ā€¢ GroMore Plot is like garden ā€“ Everyone stops to see. ā€¢ Liako prophylactic is unique. ā€¢ Fellow farmers who made fun of us are now appreciating. ā€¢ More hills/Sq. Meter will yield more. ā€¢ Uniform crop emergence/tillering. ā€¢ Had to spend Rs.800 on manual weeding in my plot ā€¢ The only company having complete solution.
  • 30. 30 GroMore is a dream harvest for farmers !! Early Harvesting - GroMore harvesting is early by 15 days , means will be able to advance sowing of Rabi crop for a better harvest . Better Output Price ā€“ because of better quality GroMore crop fetching min 22 $ /MT means 9% higher than farmer practice GroMore Practice Farmer Practice 1st GroMore harvest in market Observe the grain color
  • 31. 31 GroMore ā€“ Summary of officials'ā€™ feedback Deputy commissioner Gurdaspur ā€“ Dr. A Trikha IAS Dr.MK Saini ā€“ FASS ( Farm advisory service Gurdaspur) PAU Vice- Chancellor , Dir. of Agriculture Punjab, ADG IRRI, Head of PAU Kissan Club, PAU governing board members NABARD Team & Deptt of Agriculture officials We feel good to attend such knowledge dissemination meetings By this unique story telling you are not only doing verbal education of rice cultivation but also demonstrating it in farmer fieldsā€¦.is commendable . Syngenta rice team team was recognized in annual PAU Kissan expo. I would like to thank Syngenta rice team for this kind of Unique initiative in our developing area of Rice.
  • 32. 32 Global Nuffield farming Scholars from Canada/Ireland/New-Zealand & Australia (Guests at PAU Kisan Mela) have seen GroMore Rice Plots ā€œPAU & Syngenta have jointly taken a good initiative with Rice project This will surely enhance rice productivity. Farmer will surely get a yield increase of 20-30%.ā€ Brenda Schlepp 2012 Scholar Canadian Nuffield Agricultural Scholar ā€œIt is seen first time the way farmers are being advise in such a good manner.ā€ Jemma Sadler 2012 Scholar , Wongan Hills in Western Australia, ā€œIt is amazing to see the difference between the GroMore Rice Plot & Farmer practice field .The GroMore Plot is completely free of pest & Farmer Practices was fully damage with pestā€ Robin Schaefer, Loxton in South Australia ā€œHopes of new revolution will come in future with the increase of plant population /mĀ² More Seedling ā€¦More crop/Yield Good initiative. Keep it up Mr. P.P.S.Pangali (President PAU kisan Club)
  • 33. 33 Farmer excited to see the MaxWheat project results Classification: INTERNAL USE ONLY
  • 34. 34 MaxWheat Project- Agronomy informationinformation gave to growers Classification: INTERNAL USE ONLY
  • 35. 35 Safety / Application messageā€¦.. In all the farmer meeting.. Classification: INTERNAL USE ONLY
  • 36. 36 GroMore Rice Approachā€¦. Easy to understand Strong & Healthy foundation Strengthen the expectation Turn hope into reality Maximize yield and quality Seedling phase Vegetative Reproductive Ripening Establish yield & quality foundation Max. yield potential Protect quality