One of three presentations comparing the experience of leading the institutional adoption of iTunesU. The presentations each reflect on what has been done and by whom:
*How academics and students have responded
*How iTunesU has affected innovation in teaching and learning
Graham McElearney, University of Sheffield on iTunesU, MELSIG Jan 2015
1. Sheffield on iTunes U
MELSIG January 2015
Dr Graham McElearney, Technology Enhanced Learning
Team
Sheffield on iTunes U manager December 2013 - November 2014
2. New kids on the block - Russell Group
Sheffield
3. Why are we doing it?
A responsibility to share knowledge with the
world
To raise the international profiles of individuals,
their discipline, department and the University
No previous experience in OER
4. Meaning of iTunes U to TUoS
A vision:
To take the fantastic diversity of excellence
that is the University of Sheffield, and distil,
distribute and celebrate it in digital form
5. Excellence in......
Learning and teaching
Research
Public engagement
Outreach
Supporting the student experience
Student generated materials
6. Learning and teaching
- Introduction to
feedback, modelling
and control
Examples......
Screencast tutorials....
7. Learning and teaching
- We Are Feminists
Examples......
Talking head - voice of expert or discussion....
13. Who is the audience?
Thomas Pleil CC BY NC 2.0
14. What sort of content?
But must be legal
No copyright infringing material - although law has now
changed.....
Contributors need to consent
15. Review of the current site
content
Over 700 individual items
80 collections
All Sheffield based Faculties
Professional Services
16. Review of the current site content -
access (December 2014)
20,200 Streams - this is now more like 35K
24,761 downloads
32,180 visitors
5,405 subscriptions
17. Review of the current site content -
access by country
80% Traffic from
outside of UK
21. The project - how to build an iTunes U
presence
Steering Group
Content strategy
Copyright, consent and IPR
Visual identity
Branding, transcoding and hosting
22. Steering group - getting the right
people together
Senior manager
Academic lead
Marketing/PR/comms
Technical/IT
Content producers
Academic staff
23. Produce a content strategy
Learning and teaching
Research
Public engagement
Outreach
Supporting the student experience
Student generated materials
26. Media transcoding, tagging
and hosting
Approach depends on what
solution you have
Currently using Apple hosting
Want to move to different solution -
“Produce once - publish many”
27. Available Support - Creative
Media Team
Equipment loan
Editing facilities
Support and advice
Direct support for production
Training and support for your students
Freely available software for audio and video editing
28. Web-based support
SiTU support site at www.sheffield.ac.uk/itunesu
Information for contributors
Gallery of examples
Request support
Consent form and explanation
Technical information
Other useful downloads - branding files and Adobe encoding presets
29. Produce once - publish many
Move away from hosting content in a number of places e.g.
Apple’s servers, YouTube etc
Have one hosting platform with the ability to publish into
YouTube, UoS website, iTunes U, MOLE......
Need to create an open web based mirror so we are more
discoverable and less proprietary
30. Telling the academic story.....
Shift emphasis away from a specific platform
Engage more with the increased interest in using media to tell
the academic story e.g. Tales From the Ivory Tower
Encouraging people to join the academic commons of digital
publishing - especially early career academics, PhD students