1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• Create a Profile
• Create a Page
Module 5 – Facebook for SMEs

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Profile
Facebook Profile ≠ Facebook Page
• A Facebook Profile is a personal profile for one individual
person.
• A Facebook Page is for a business, organization or brand to
share their stories and connect with people.
• For a business you have to create a Page (Terms of Use)

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Profile
You can create a Page without a Profile
But: Having a Profile is recommended
A Facebook Page has only limited functions:
• No search
• You cannot comment on other pages

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Profile
To sign up enter:
• First Name
• Last Name
• Email
• Date of Birth
• Gender

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Profile
Confirm the email
Up to you – if you just want to use the Page it is not necessary
• Step 1 Find your friends
• Step 2 Profile Information
• Step 3 Profile Picture

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Page
Choose between:
• Local Business or Place
If walk-in costumers are
visiting your business (e.g.
Restaurant, Store etc.)
• Company, Organization or
Institution
If you don’t have walk-in
costumers (internet
retailer, B2B etc.)

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Page
• Pick a Page name (You can only change the name of a Page
with fewer than 200 likes)
• Add an accurate description of your business
• Add your other channels (Blog, Webpage etc.)

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Page
Add profile picture and cover
• Check the rules on Facebook (Page
Terms)
Check the newest version of the Page
Terms. Currently, you may not include
images with more than 20% text.
• Be creative
Creative and professional images are
like a well designed business card.

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Page
Facebook Cheat
• Cover
displays 851 x 315 pixels
• Profile Picture
displays at 160 x 160 pixels but must be
at least 180 x 180 pixel
• Facebook Page Guidelines
https://www.facebook.com/page_guid
elines.php

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Page
• Verify your Account (SMS message)
• claim a username
– After creating your page it has a more or less
meaningless URL (e.g. www.facebook.com/pages/My-
Business/271047055038785)
– Customize the URL by changing your username (e.g.
www.facebook.com/pages/My-Business)
You can only change your Page's username once.
Double-check the chosen username.

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euCreate a Page
Bring your social media together
• Integrate/embed Facebook on your
webpage/blog to create a social hub
• Find plugins for your webpage at:
https://developers.facebook.com/docs/
plugins/
• Find more on:
http://www.socialmediaexaminer.com/1
0-ways-to-add-facebook-functionality-
to-your-website/