2. 2
Sony Is The No. 1 Brand In The World!*
And SPTI Is
The Global Entertainment Powerhouse!
! Blockbuster, quality motion pictures
! Top-rated, hit TV series and telefilms
! A global footprint of 35 international channels
! Chart-topping music labels
! Best-selling Sony video game/home electronics
-- *According to Harris Poll data
SONY PICTURES TELEVISION
INTERNATIONAL
3. 3
Integrate Your Brand Messages With SPTI’s World-Class
Programming Portfolio!
Now Featuring…
FILM: Mona Lisa Smile, Bad Boys II, Spider-man
TELEVISION: Alias, Joan of Arcadia, The Shield Street Time,
Seinfeld
SONY PICTURES TELEVISION
INTERNATIONAL
SPTI Programming Has A Global Footprint!
! Over 35 international channels, reaching 230 million
households
! Worldwide reach in 65 countries
! Territories throughout Europe, Asia, the Middle East and
Latin America
5. 5
SET LATAM FAST FACTS
! English-language primetime series air three
weeks after initial U.S. premieres (subtitled in
Spanish & Portuguese). See it first on Sony!
– Will & Grace, CSI, CSI Miami, Law & Order, The
District, 8 Simple Rules…
! SET LATAM series beat the air dates of locally-
dubbed broadcasts by at least 6 months
! Dominates primetime ratings among the adults
18-to-49 for cable alto
! Ranks among top 10 Best sites in Brazil http://
brasil.canalsony.com/index.html
6. 6
PROMOTIONAL OPPORTUNITIES
Emmys 2003
! Live awards show telecast on SET
! An online contest for viewers to win a trip to hit the red carpet and
attend the ceremony in L.A.
Grammy Awards 2003
! Live awards ceremony broadcast on SET
! Performances by some of the world’s the most popular artists
Talent Tour
! Tours to Latin American markets linking your channel/brand to the
most famous faces on TV
! Previous appearances by Fran Drescher (The Nanny), Mila Kunis &
Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe
(Dawson’s Creek)
! On-air, online and off-air promo support for tours
8. 8
AXN FAST FACTS
! Home to Action-Adventure programming—the
world’s most popular & translatable
entertainment category
! Strong ratings and great geographical reach in
emerging markets
! Targets adults 18-to-49 A/B class, upwardly-
mobile, urban-based viewers who have buying
power, acquire luxury items and love to travel
9. 9
Premium, Top-Rated TV Series:
– Alias, CSI, The Shield, 24, Andromeda
Blockbuster, Hit Movies:
– Men in Black, Traffic, Crouching Tiger Hidden Dragon,
– Mission Impossible 2
First-Run Alternative Sports:
– World Rally Championship, Eco-Challenge, North Face Expedition, AXN
Fun Race, AXN Challenge
Event Programming:
– The Amazing Race, No Boundaries, Survivor, Who Dares Wins
AXN PROGRAMMING
10. 10
INTEGRATION OPPORTUNITIES
AXN’s proprietary, original programming offers
unique integration opportunities through the
following properties:
AXN: ON THE SPOT
– Access to today’s blockbuster films—leveraged by
Sony’s worldwide studio presence
NEXT ACTION STAR
– The hottest new reality series is coming to AXN
worldwide
WORLD RALLY CHAMPIONSHIP
– Gear up for racing around the world’s most breath-
taking destinations
11. 11
ON THE SPOT
Lights, Cameras, Action—AXN Style!
AXN’s signature series showcases the year’s biggest
films—featuring up close and personal interviews with
the world’s major stars, willing to be put On The Spot.
But AXN does it with a twist! In a distinctive, new
format, our celebrity guests must respond
spontaneously to buzz words or phrases (from index
cards), exposing a side of their talent and personal lives
rarely seen on TV.
12. 12
ON THE SPOT
2003 Feature Film Slate
2FAST2FURIOUS (Universal), starring Paul Walker, Eva
Mendes, Tyrese Gibson and Devon Aoki; directed by
John Singleton
CHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures),
starring Drew Barrymore, Cameron Diaz, Lucy Liu,
Bernie Mac and Demi Moore; directed by McG
TERMINATOR 3 (Sony Pictures), starring Arnold
Schwarzenegger and Claire Danes
THE HULK (Universal), starring Eric Bana, Nick Nolte and
Sam Elliott; directed by Ang Lee
BAD BOYS II (Sony Pictures), starring Will Smith, Martin
Lawrence and Gabrielle Union; directed by Michael Bay
13. 13
NEXT ACTION STAR begins
with a nationwide search, culling
through thousands of hopeful
Americans who think they have
what it takes. A dozen lucky men
and women will fly to Los Angeles
for a shot at becoming the NEXT
ACTION STAR.
The last man and woman
standing will realize their dreams:
They’ll star in a feature film by
legendary film producer, Joel
Silver.
NEXT ACTION STAR
AXN gets international exclusivity to the
hottest, new reality series from NBC
As an added bonus, AXN is
producing a one-hour behind-the-
scenes special, hosted by actor
Stephen Baldwin. Topping the bill
is exclusive footage of the winners
as they star in their first feature
film.
14. 14
WORLD RALLY CHAMPIONSHIP
Start your engines! AXN is revving up the motor sports
action. Join a truly global adventure through some of
the world’s most stunning backdrops as AXN goes on
the road with one of the most challenging competitions
in the world.
15. 15
E! Entertainment Television is Latin America’s channel
for celebrity profiles, show biz news, probing
documentaries, and the latest in fashion!
16. 16
E! FAST FACTS
! E! Entertainment delivers a balanced ratio of
female and male viewers
! 75.1% falls within the coveted adults 18-49 demo
! Compelling, entertaining programming: The E!
True Hollywood Story, Fashion TV, Celebrity
Profile Latino, Talk Soup
! E! has A/B viewers: Early adopters, upscale,
young adults who have very active lifestyles
17. 17
E! PROGRAMMING
RANK
Brooke Burke ranks topics ranging from the Hollywood’s most
eligible bachelors to the top vacation destinations
REVEALED
It's everything you didn’t know about… Jules Asner presents
an in-depth look—taking a totally candid perspective--at the
lives and careers of Hollywood’s hottest stars!
ROYALTY A TO Z
Prince Edward helps viewers explore the fascinating and very
private world of royalty--from A to Z
18. 18
LIVE… FROM THE RED CARPET
E!’s cameras are the first to arrive and the last to leave from
the most important events in Hollywood: Academy Awards,
Emmy Awards, Golden Globe Awards, Grammy Awards and
SAG Awards. The most complete and entertaining event
coverage in TV.
THE E! TRUE HOLLYWOOD STORY
Hollywood’s most infamous stories, scandals and tragedies.
E!’s hard-nosed, diligent investigative team bares the raw
truth behind the celebrities and entertainment world.
HISTORIAS VERDADERAS
An exclusive Latin American program offering, featuring real
stories of Latino celebrities who paid a high price for fame
and fortune.
E! PROGRAMMING
20. 20
SET ASIA FAST FACTS
! Launched in 1995, SET Asia airs more
than 1,200 hours per year of original
Hindi-language programming that
includes the best dramas, comedies,
series and Hollywood & Bollywood
blockbusters
! With distribution to more than 23
million households, SET Asia
significantly draws the lucrative,
upscale adults 18-to-49 audience
FOOTPRINT:
– INDIA
– PAKISTAN
– SRI LANKA
– BANGLADESH
21. 21
SET MAX FAST FACTS
! Premium films, TV series, major sporting events
(such as cricket) and other OTO/event specials
! Reaches more than 26 million homes in India
! A 24-hour, digitally-encrypted channel on the Pan
Am Sat 10 Satellite
22. 22
Showcasing ANIME, Japan’s home-grown art
form—and now the world’s most popular
entertainment genre!
! Animax targets children and young adults
! Animax is the fastest growing cable channel in Japan—at 4
million households and counting
! 40% of these subscribers average incomes above $55,000
annually
! Sweety, Gundam, Monkey Punch, Dragon Ball & Men in
Black are among the anime features showcased from
Japan’s top studios
ANIMAX FAST FACTS
Starting in January 2004, Animax launched services
throughout North Asia and Southeast Asia
24. 24
! Launched in April 1995, TV1 is Australia’s leader in
Pay TV general entertainment with more than 1.2
million households via cable and satellite on the
Foxtel/Austar platforms
! Healthy subscription growth at 12,000 homes per
month
! Attractive, advertiser-friendly genres include Western,
Comedy, Variety and Science-Fiction
! Hit, brand-recognizable programming: Charlie’s
Angels, Seinfeld, Magnum P.I.--provided by TV1’s
three studio partners; Sony, Paramount and Universal
TV1 FAST FACTS
25. 25
SUMMARY
! SPTI offers top-shelf and customizable programming
to showcase your services and drive your Consumer
and Corporate businesses in emerging markets
! SPTI delivers highly attractive upscale, urban viewers
via our SET and AXN networks. We also offer
unobtrusive and timely product placement
opportunities in our original productions
! Quickly and efficiently establish worldwide brand
awareness for your products through coordinated
global buys on SPTI’s network platforms
! Let’s begin a relationship and expand business
opportunities between Sony and your company
