1. Mediterranean trade WSC5.05Introduction to Wine Business 1

2. Introduction 2

3. The Ancient Greece Johnson, H. (1989). The story of wine. London, England: Mitchell Beazley 3

4. History of the Greek Wine Industry 4

5. History The Mediterranean trade with wine The Dark Age (BC 1200-BC1100) Depression : Culture, Economy 5

6. History The Mediterranean trade with wine(Cont.) 6

7. History The Mediterranean trade with wine (Cont.) 7

8. About The Mediterranean trade 8

9. The importance of wine 9

10. Dyonysus“the god of wine” http://en.wikipedia.org/wiki/Dionysus 10

11. Influence s on the current wine industry Enable to sell wine 11

12. The evidence at vintage time, about 540BC. Johnson, H. (1989). The story of wine. London, England: Mitchell Beazley 12

13. ~Ancient~ Wine bar at Pompeii http://en.wikipedia.org/wiki/File:Ancient_Bar,_Pompeii.jpg 13

14. ~Now~Wine bar http://www.wineloft.co.nz/wawcs0124481/ln-private-parties.html 14

15. ~Ancient~Amphorae Played a role of container 15

16. ~Now~Wine bottle and barrel http://www.freevectors.net/details/Wine+Bottle http://www.gifttree.com/p3/6748/Vintage_Wine_Barrel-1.html 16

17. Current Greece Wine~modern Greece~ 17

18. Current Greece Wine ~modern Greece~ (Cont.) 18

19. Current Greece Wine 4 categories of the Greek wine 19

20. Current Greece Wine Vine varietiesThere are more than 300 indigenous varieties in Greece 20

21. Future Greece wineThe key is Balance ? Target Marketing : DomesticvsInternational Wine variety: Indigenous(Restina) vsForeign(Cabernet Sauvignon) 21

22. Johnson, H. (1989). The story of wine. London, England: Mitchell Beazley Robinson, J.(1999). The oxford companion to wine (2nd ed.). New York, NY: Oxford University Press Unwin, T. (1996). Wine and the vine: An historical geography of viticulture and the wine Trade. London, England: Routledge Ancient Greece. (n.d.). Retrieved July, 26, from http://www.greekwinemakers.com/czone/history/2ancient.shtml Dyonysus. (n.d.). Retrieved August, 10, from http://en.wikipedia.org/wiki/Dionysus File: Ancient bar, Pompeii.jpg. (2006). Retrieved August, 10, from http://en.wikipedia.org/wiki/File:Ancient_Bar,_Pompeii.jpg Euro zone agrees emergency steps to contain crisis. (2010). Retrieved August, 10, from http://uk.reuters.com/article/idUKLNE64608020100507 Greece now. (n.d.). Retrieved August, 8, from http://www.greekwinemakers.com/czone/history/8now.shtml History of wine. (n.d.). Retrieved August, 10, from http://www.mediterraneanwines.com/history_of_wine.html Mediterranean trade. (n.d.). Retrieved July, 29, from http://www.jrank.org/history/pages/6287/Mediterranean-Trade.html Modern Greece. (n.d.). Retrieved August, 8, from http://www.greekwinemakers.com/czone/history/7modern.shtml The future. (n.d.). Retrieved August, 8, from http://www.greekwinemakers.com/czone/history/9future.shtml Thoughts on antiquity. (2007). Retrieved August, 10, from http://neonostalgia.com/weblog/?p=354 Wine in the Mediterranean. (n.d.). Retrieved July, 29, from http://world-food-and-wine.com/wine-in-the-mediterranean.html Vintage wine barrel. (n.d.). Retrieved August, 15, from http://www.gifttree.com/p3/6748/Vintage_Wine_Barrel-1.html Wine bottle . (n.d.). Retrieved August, 15, from http://www.freevectors.net/details/Wine+Bottle Private parties. (n.d.). Retrieved August, 15, from http://www.wineloft.co.nz/wawcs0124481/idDetails=178/Private%20Parties 22 Resources