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vaACCSES Presentation-Creating Passion

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vaACCSES Presentation-Creating Passion

  1. 1. Building Brand Loyalty from the Inside Out Presenter: Missy Blankenship Friendship Industries, Harrisonburg VA September 19, 2006 Connecting Great Ideas and Great People Collaborations Conference 2006
  2. 2. Questions <ul><li>Does your organization have a Mission Statement? </li></ul><ul><li>Yes No I don’t know </li></ul><ul><li>Do you know what your Mission Statement is? </li></ul><ul><li>Yes No </li></ul><ul><li>If you had a 30-second elevator ride in which to verbally deliver your Mission Statement AND to adequately explain it to the person riding with you before the elevator self-destructed, can you do it? </li></ul><ul><li>Yes No I’m taking the stairs </li></ul><ul><li>Can your staff? </li></ul><ul><li>Can your Board of Directors? </li></ul><ul><li>Can your donors and other supporters? </li></ul>
  3. 3. Questions <ul><li> </li></ul><ul><ul><li>Do You and Your Staff Live Your Mission? </li></ul></ul><ul><ul><li>Yes No Sort of </li></ul></ul>
  4. 4. Questions <ul><li>Does your organization have a Strategic Plan? </li></ul><ul><li>Yes No I don’t know </li></ul><ul><li>If you have a Strategic Plan, do you know what your Critical or Strategic Issues are (key items which must be addressed for organizational success)? </li></ul><ul><li> Yes No I don’t know </li></ul><ul><li>Does your organization use any of the following words in relation to its “Vision” or “Values”? </li></ul><ul><li>Accountability </li></ul><ul><li>Empowerment </li></ul><ul><li>Innovation </li></ul><ul><li>Respect </li></ul><ul><li>Corporate Culture </li></ul><ul><li> Yes No I don’t know </li></ul>
  5. 5. Questions <ul><li>As part of your planning, do you ever feel that communication within the organization is or becomes difficult, bogged down, unwieldy and/or impossible? </li></ul><ul><li>Yes No $%&# Yes! </li></ul>
  6. 6. Questions <ul><li>Do you have a structured “new hire” orientation for employees? </li></ul><ul><li>Do you have a structured new and/or major donor orientation? </li></ul><ul><li>Do you have a structured Board orientation? </li></ul>
  7. 7. What We’ll Cover Today <ul><li>Community Rehab Programs (CRPs) and other NonProfit Agencies (NPAs) constantly search for new ways to increase passion and loyalty among their stakeholders, especially staff. </li></ul><ul><li>We’ll explore the vital connection between a passionate staff and all stakeholders.   </li></ul><ul><li>We’ll provide you a sustainable process for maximizing your staff's talents toward organizational success. </li></ul><ul><li>We’ll offer our experiences, ideas, and examples of programs to implement in your own organization. </li></ul><ul><li>You’ll learn how to harness your most valuable &quot;human&quot; resources' knowledge and experience and put it to work! </li></ul>
  8. 8. Why Does Passion Matter? <ul><li>For Employees: </li></ul><ul><li>Does this organization matter? </li></ul><ul><li>Does my work matter? </li></ul><ul><li>Do I matter? </li></ul><ul><li>Is the organization delivering on the “employment deal”? </li></ul><ul><li>How involved are others? </li></ul><ul><li>Am I satisfied with my Work-Life balance? </li></ul><ul><li>For the Organization: </li></ul><ul><li>Have Engaged employees </li></ul><ul><li>Avoid Presentee-ism </li></ul><ul><li>Avoid Burnout/Turnover -- Develop Better Retention </li></ul><ul><li>Stabilize Salaries and Benefits </li></ul><ul><li>Avoid “Bad” press </li></ul>
  9. 9. Why Does Passion Matter? <ul><li>A Model for Creating Passionate Staff </li></ul>
  10. 10. Why Does Passion Matter?
  11. 11. Why Does Passion Matter? Share the PURPOSE : Why does this organization matter? The Foundation “ Our task is to create organizations we believe in and to do it as an offering, not a demand.” Peter Block
  12. 12. Why Does Passion Matter? Share the PROCESS : Why does our work matter? The Structure “ Stability is found in freedom – not in conformity and compliance.” Meg Wheatley
  13. 13. Why Does Passion Matter? Share the PLAY , the FUN: Why do I matter? The Juice “ Individuals want to work in a place where they have an opportunity to make important decisions, undertake actions of importance to the success of the organization, and assume responsibility for the results.” Dennis Bakke
  14. 14. FRIENDSHIP AMBASSADORS PROGRAM <ul><li>2005 and Beyond </li></ul>
  15. 15. What is an Ambassador? <ul><li>A diplomatic official of the highest rank appointed and accredited as a company’s representative. </li></ul><ul><li>An authorized messenger or representative. </li></ul><ul><li>An unofficial or informal representative of a company or cause. </li></ul>
  16. 16. What is a Friendship Ambassador? <ul><li>Friendship Industries ’ Employees have the opportunity and the responsibility to serve as our best ambassadors, community representatives and spokespersons. </li></ul><ul><li>Our Employees are our most precious and largest investment. </li></ul><ul><li>Friendship Employees are truly our Mission and most valuable Resources. </li></ul>
  17. 17. What will we learn? <ul><li>What is our Mission Statement </li></ul><ul><li>AND </li></ul><ul><li>what does it mean? </li></ul>
  18. 18. What will we learn? <ul><li>What do we do here? </li></ul><ul><li>What do we make here? </li></ul><ul><li>What are Friendship ’s strengths? </li></ul><ul><li>How do I share Friendship ? </li></ul>
  19. 19. What will we cover? <ul><li>The History of </li></ul><ul><li>and </li></ul><ul><li>Supporting Friendship : </li></ul><ul><li>Where Have We Been? </li></ul><ul><li>Where Are We Going? </li></ul>
  20. 20. What will we cover? <ul><li>Rehabilitation Services (Employment & Training) </li></ul><ul><li>at Friendship : Why Are We Here? What is Expected? </li></ul>
  21. 21. What will we cover? <ul><li>Commercial Products & Services </li></ul><ul><li>at Friendship : </li></ul><ul><li>What Do We Do? How Will We Get Where We Want to Go? </li></ul>
  22. 22. So, What’s In It For You? <ul><li>Allows us all to create an environment that is conducive for: </li></ul>>> team-building >> company growth >> personal development >> good communications >> corporate and job stability
  23. 23. What’s In It For Friendship ? <ul><li>You can help us convey the message of “ Friendship ” both inside and outside the Company. </li></ul><ul><li>As Friendship Employees, you are our best, most valuable asset and our best prospecting and networking resource in the Community. </li></ul>YOU are Friendship !
  24. 24. Who is in a better position to help convey a positive message than our Employees? <ul><li>It is up to us to dispel the myths and reinforce the realities of Friendship ’s quality, skills and abilities, not disabilities. </li></ul>
  25. 25. We are all Friendship Ambassadors … <ul><li>“ The greatest source of competitive advantage is not really COST or QUALITY, but CREATIVITY .” </li></ul>
  26. 26. Using What You Have to Give You More <ul><li>No Management Support. No Success.  </li></ul><ul><li>Invest in Staff, they will invest in you. </li></ul><ul><li>Be visible. Be available. </li></ul><ul><li>Ask Questions. </li></ul><ul><li>Listen. REALLY Listen. </li></ul><ul><li>Manage by walking around, not just an “open door”. </li></ul><ul><li>Recognize everyone’s efforts. </li></ul>
  27. 27. Using What You Have to Give You More <ul><li>If you have an HR department, meet with the Manager </li></ul><ul><li>or Director and get a rundown of talents, hobbies and backgrounds of employees. </li></ul><ul><li>If not, get to know your Staff. Help them get involved in the organization by learning their skill sets and past professional lives. </li></ul><ul><li>When working on a project, brainstorm with Staff for other uses for that project’s components or deliverables. </li></ul>
  28. 28. Using What You Have to Give You More <ul><li>Find out about key donors and board members. </li></ul><ul><li>Find out their hobbies, too. </li></ul><ul><li>Share resources. Just because a project falls in one department doesn’t mean it should stay there. </li></ul>
  29. 29. Using What You Have to Give You More <ul><li>Re-purpose what you already have. </li></ul><ul><li>Ask if there are other uses for things you are already doing that can enhance the staff experience. </li></ul><ul><li>Don’t overlook doing things to help other staff departments. </li></ul>
  30. 30. Using What You Have to Give You More <ul><li>People love being recognized for a talent or hobby: </li></ul><ul><ul><ul><li>Photographers </li></ul></ul></ul><ul><ul><ul><li>Writers </li></ul></ul></ul><ul><ul><ul><li>Artists/Designers </li></ul></ul></ul><ul><ul><ul><li>Artisans/Craftspeople </li></ul></ul></ul><ul><ul><ul><li>Techno-geeks </li></ul></ul></ul><ul><ul><ul><li>Gardeners/landscapers </li></ul></ul></ul>
  31. 31. Using What You Have to Give You More <ul><li>See area educators or partner company training departments; they may be able to loan materials or even create training sessions for little or no cost. </li></ul><ul><li>Check employees who used to work for partner companies; they can be a wealth of knowledge. </li></ul><ul><li>Remember the rule of “Six Degrees of Separation.” </li></ul>
  32. 32. Using What You Have to Give You More <ul><li>Ask and you shall receive. You won’t know unless you ask. </li></ul><ul><li>Maximize loyalty. Maximize job satisfaction. </li></ul><ul><li>Add “Interests” section to job applications and donor/board surveys. </li></ul>
  33. 33. Do You Feel the Passion? <ul><li>Know and feel the vital connection between a passionate staff and all stakeholders.   </li></ul><ul><li>Develop your own sustainable process for maximizing staff's talents toward organizational success. </li></ul><ul><li>Learn from other’s experiences, ideas, and examples of programs to develop and implement a program in your own organization. </li></ul><ul><li>Harness your most valuable &quot;human&quot; resources' knowledge and experience and put it to work! </li></ul><ul><li>Go forth and spread the Passion! </li></ul>We have given you new ways to increase passion and loyalty among your stakeholders, especially staff, who are truly your best Ambassadors.
  34. 34. <ul><li>“ Knowledge is not worth anything if it is not shared.” </li></ul><ul><li>“ Resist the urge to do nothing. No one is as effective as everyone.” </li></ul><ul><li>Missy Blankenship, Director of Sales & Marketing [email_address] </li></ul>Connecting Great Ideas and Great People THANK YOU! Questions?

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