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Google is an amazing company. In just over 10 years, it’s become the most valuable brand in the world and generates more t...
<ul><li>Why do you Google? </li></ul><ul><li>Information </li></ul><ul><li>Entertainment </li></ul><ul><li>Commerce </li><...
How does Google work? Essentially, Google counts the number and quality of links pointing to each website as a measure of ...
What are you supposed to do on  Google.com ? Duh, search.  But why is that such a rhetorical question?  Because the Google...
Why do search ads on Google work so well? Because people are often in “buy-mode” when they’re searching.  They’re looking ...
Where do Google searches take place? Everywhere.  Google-owned properties.  Google-syndicated properties.  Mobile phones. ...
Why do Google search ads get such high response rates? Ads on Google reach people at the right time. They don’t interrupt ...
Why do so many people confuse Google’s paid and organic listings? The content is a bunch of blue links. The ads are a bunc...
How did Google choose the design for its now-famous logo? The same way it approaches every aspect of user experience — ver...
How do you know your Google ads are working? By tracking them.  There are myriad data points you can track related to your...
Who is the key decision-maker at Google? Not Eric Schmidt nor Sergey Brin nor Larry Page nor any other member of the  Goog...
What would Google look like if you removed all the brands? Let’s just say it would not be a pretty picture.  You’d have a ...
What catches your eye in a sea of Google text listings? A differentiated value proposition aka a unique selling propositio...
Who does Google compete with? Pretty much everyone.  But, most, if not all, of the companies Google competes with, it also...
Why does the same Google search bring up different results for different people? By tracking people’s queries over time, G...
What’s the most popular search category on Google? Porn.  Surprised?  You shouldn’t be.  The Internet makes it easy, priva...
Why did Google choose “Don’t be Evil” as its corporate credo? For one thing, it’s a great public relations spin.  “ Don’t ...
Why is Google in such a hurry to digitize the world? The more stuff Google digitizes, the more stuff you’ll be able to Goo...
Why does Google limit the number of listings each advertiser can buy? A relentless focus on user-experience dictates that ...
How did Google get started? We all know this one.  Two guys in a dorm room set out to change the world.  Why do we all kno...
What leads you to search? There’s always some stimulus that triggers a search query.  Often, that’s a marketing message.  ...
In 10 years, will everything I know about marketing still be learned from Google? Who knows.  It’s unlikely search as we k...
Get Googley! Anyone who tells you they know what the future holds for marketing is either lying to you or trying to sell y...
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Why does the same Google search bring up different results for different people? By tracking people’s queries over time, Google can deliver personalized results. This takes into account your preferences, location, etc. The insights that can be inferred from search queries extend well beyond Google, though. Queries are a window into people’s intent and, when aggregated, can provide better direction that any mere focus group. Self-reported intent, indeed. Marketers must  use query data beyond their SEM campaigns . Tap the “database of intentions” to learn about your audience and better service them. Chapter 14: You Can Learn a Lot From a Query QUOTABLE: “ There is an abundance of data available in the digital world and if it’s harnessed effectively and correctly it can provide terrific insights.” – Gian Fulgoni, Executive Chairman & Co-Founder,  comScore GET GOOGLEY: If your marketing plan is looking dreary, put your faith into the power of the query.

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