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Google is an amazing company. In just over 10 years, it’s become the most valuable brand in the world and generates more t...
<ul><li>Why do you Google? </li></ul><ul><li>Information </li></ul><ul><li>Entertainment </li></ul><ul><li>Commerce </li><...
How does Google work? Essentially, Google counts the number and quality of links pointing to each website as a measure of ...
What are you supposed to do on  Google.com ? Duh, search.  But why is that such a rhetorical question?  Because the Google...
Why do search ads on Google work so well? Because people are often in “buy-mode” when they’re searching.  They’re looking ...
Where do Google searches take place? Everywhere.  Google-owned properties.  Google-syndicated properties.  Mobile phones. ...
Why do Google search ads get such high response rates? Ads on Google reach people at the right time. They don’t interrupt ...
Why do so many people confuse Google’s paid and organic listings? The content is a bunch of blue links. The ads are a bunc...
How did Google choose the design for its now-famous logo? The same way it approaches every aspect of user experience — ver...
How do you know your Google ads are working? By tracking them.  There are myriad data points you can track related to your...
Who is the key decision-maker at Google? Not Eric Schmidt nor Sergey Brin nor Larry Page nor any other member of the  Goog...
What would Google look like if you removed all the brands? Let’s just say it would not be a pretty picture.  You’d have a ...
What catches your eye in a sea of Google text listings? A differentiated value proposition aka a unique selling propositio...
Who does Google compete with? Pretty much everyone.  But, most, if not all, of the companies Google competes with, it also...
Why does the same Google search bring up different results for different people? By tracking people’s queries over time, G...
What’s the most popular search category on Google? Porn.  Surprised?  You shouldn’t be.  The Internet makes it easy, priva...
Why did Google choose “Don’t be Evil” as its corporate credo? For one thing, it’s a great public relations spin.  “ Don’t ...
Why is Google in such a hurry to digitize the world? The more stuff Google digitizes, the more stuff you’ll be able to Goo...
Why does Google limit the number of listings each advertiser can buy? A relentless focus on user-experience dictates that ...
How did Google get started? We all know this one.  Two guys in a dorm room set out to change the world.  Why do we all kno...
What leads you to search? There’s always some stimulus that triggers a search query.  Often, that’s a marketing message.  ...
In 10 years, will everything I know about marketing still be learned from Google? Who knows.  It’s unlikely search as we k...
Get Googley! Anyone who tells you they know what the future holds for marketing is either lying to you or trying to sell y...
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Google is an amazing company. In just over 10 years, it’s become the most valuable brand in the world and generates more than $6 billion in revenue per quarter. Along the way, Google has done more than just change the way we use the Internet. It’s changed the way we live. The answer to about everything these days is, “Google It!” From a business standpoint, Google has changed the way we think about operating. It’s changed the way we think about financial models. It’s changed the way we think about product development. And it’s changed the way we think about marketing. Want to grow your market-share? Google it! No, seriously, Google it. If you’re not at the top, you’re not growing.  Read on for 20 “Googley Lessons” designed to help you grow your business and develop more meaningful connections with your customers. INTRODUCTION Looking for answers to improve your marketing?

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