Get Googley! Anyone who tells you they know what the future holds for marketing is either lying to you or trying to sell you a book. Sure, I’m guilty of the latter but I’m confident that, by following the 20 Googley Lessons I’ve outlined here, you’ll be well -prepared for any outcome. Everything I Know About Marketing I Learned from Google is available online via Amazon.com , Amazon.ca , Amazon.co.uk , Barnes & Noble , Borders , Books A Million , and other retailers. The book includes insights, anecdotes, and case studies from some of the world’s most innovative marketers as well as exercises for readers to apply the lessons to your organization. Check out GoogleyLessons.com for more book-related content and updates. Get social with Googley Lessons on Facebook , Twitter , and YouTube . Or you can always just Google Me . Cheers, Aaron Goldman CONCLUSION GET GOOGLEY: To future-proof your marketing, respect relevancy, covet crowds, stay simple, match mindsets, anchor audiences, infrequently interrupt, covet content, try testing, tackle tracking, deify data, behold brands, utilize USPs, comprehend competition, question queries, stay sexy, associate altruism, activate assets, snatch shelf -space, spin stories, and scale SEM.