One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition. • Established early 2010 - Interactive music on mobile • Technology changing the way we discover, consume music... and now interact with it • First product is Fireplayer - mobile remix platform ‣ Launched August 2010 in UK ‣ Allows simple remixes to be created on mobile ‣ Uses gameplay-style interface ‣ Share streams of mixes via Facebook, Twitter

1. MIDEMNET LAB PRESENTATION
Martin Macmillan, CEO
1
Saturday, January 22, 2011

2. INTRO TO BOUNCE
• Established early 2010 - Interactive music on mobile
• Technology changing the way we discover, consume music...
and now interact with it
• First product is Fireplayer - mobile remix platform
‣ Launched August 2010 in UK
‣ Allows simple remixes to be created on mobile
‣ Uses gameplay-style interface
‣ Share streams of mixes via Facebook, Twitter
MIDEMNet Lab January 2011 2
Saturday, January 22, 2011

3. MIDEMNet Lab January 2011 3
Saturday, January 22, 2011

4. BUSINESS MODEL
• Fireplayer platform app
‣ Freemium - app available with some free content to encourage
trialling
‣ Premium content - £1.79/€2.39 per track download through in-
app purchase
‣ Revenue share with retailer, label, publisher, collection societies
• Similar variants for artist branded/media partner apps
• 15.4% conversion rate achieved to date
MIDEMNet Lab January 2011 4
Saturday, January 22, 2011

5. PRESS COVERAGE
“the most forward-thinking music
app on the market” - The Sun, 4th
October 2010
"Music fiddlers will love it" - The
Guardian, App of the Day, 25th
August 2010
"Fireplayer is a fun little free app
that lets you play DJ God" - The
Times, App of the Week, 4th
September 2010
MIDEMNet Lab January 2011 5
Saturday, January 22, 2011

6. CONTENT
• Full-track audio stems required
‣ Studio work handled by Bounce
• Framework content deals in place with majors and indies
‣ Universal, EMI
• Accessible by smaller labels/unsigned artist
• Adding territory partners to source and promote music in local
markets
MIDEMNet Lab January 2011 6
Saturday, January 22, 2011

7. WHY IS THIS A GOOD THING?
• Incremental digital revenue channel
‣ Does not cannibalise download sales
• New promotional opportunities to engage listeners
‣ On-demand remix competitions
‣ Strong social networking integration
‣ Stems can be made available pre-release
• Multiple music genres. Catalogue opportunities
MIDEMNet Lab January 2011 7
Saturday, January 22, 2011

8. DISTRIBUTION MODEL
• Media partner branded apps
‣ Radio, online/print publications
• Handset vendor tie-ups
• Artist branded apps
• Brand opportunities
MIDEMNet Lab January 2011 8
Saturday, January 22, 2011

9. TECHNOLOGY
• App portable across
platforms
‣ Android
‣ Symbian (Ovi)
‣ Samsung Bada
• Other platforms (eg
BlackBerry) with additional
work
• Back-end functionality
MIDEMNet Lab January 2011 9
Saturday, January 22, 2011

10. INFRASTRUCTURE
• Content server serves
appropriately licensed content
across different territories/app
stores
• Real-time reporting of download
data with track/territory/stream
analysis
• Cross platform
• Territory partners
MIDEMNet Lab January 2011 10
Saturday, January 22, 2011

11. for more information....
martin@bouncemobile.net
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Saturday, January 22, 2011