This is the IP trend survey 2022 presentation from the IP-dagen in Oslo by Felipe Aguilera-Børresen.

1. •
IP Trend Survey 2022
IP‐Dagen
Oslo, November 9th 2022
Felipe Aguilera‐Børresen
© Craig Whitehead ‐ Unsplash

2. Felipe Aguilera‐Børresen
Senior IPR‐Advisor
Innovation Norway / IPR Team
Business
Tech
IP

3. The digital transformation
is here to stay
© Conny Schneider ‐ Unsplash

4. Tangible Assets
Intangible Assets
Sources ‐ Ocean Tomo, Dennemeyer & Aon‐Ponemon Global report
Five largest
companies by
market cap
S&P 500
1. Value shift to digital

5. 2. Unicorns are digital

6. Norway Tomorrow - 2022
3. The future is digital

7. IP TREND SURVEY
NORWAY ‐ 2022

8. Norway
November 2022*
59 respondents
International
April 2022*
100 respondents
Dr. Cornelia Peuser
IP Trend Survey
*Answers collected mainly in october 2022 *Two questions are from the 2021 survey
IP‐Dagen committee

9. 31 %
25 %
17 %
15 %
6 %
6 %
International
Law Firm Patent/TM Firm Corporation (Large)
IP Service Provider Corporation (SME) Other
10 %
37 %
12 %
14 %
5 %
22 %
Norway
Law Firm Patent/TM Firm Corporation (Large)
IP Service Provider Corporation (SME) Other
1. Organization
IP Trend Survey Norway ‐ 2022 IP Trend Monitor ‐ 2022

10. IP Trend Survey Norway ‐ 2022 IP Trend Monitor ‐ 2022
2. Primary responsibility
11 %
67 %
2 %
18 %
2 %
Norway
Management level Legal experts Admin. of IPR C‐Suite Other
40 %
32 %
11 %
9 %
8 %
International
Management level Legal experts Admin. of IPR C‐Suite Other

11. 3. Which of the following are most important
for you to work efficiently?
Contact with clients
A modern IP management system
Contact with colleagues
Information on new cases
Ongoing education
Networking
Access to expert opinions
Contact with official bodies
Support from other departments
AI‐enhanced search tools

12. 3. Which of the following are most important
for you to work efficiently?

13. 3. Which of the following are most important
for you to work efficiently?

14. 0
10
20
30
40
50
60
70
80
Completely To a large degree Slightly Not sure
Norway International
4. Based on recent developments, digitalization
will change IP management:
%
IP Trend Survey Norway ‐ 2022 / IP Trend Monitor ‐ 2021

15. 5. Which of the following are likely to influence
IP work in the coming five years?

16. 5. Which of the following are likely to influence
IP work in the coming five years?

17. 5. Which of the following are likely to influence
IP work in the coming five years?

18. 6. How do you expect your job to change
in the next few years?

19. 6. How do you expect your job to change
in the next few years?

20. 6. How do you expect your job to change
in the next few years?

21. 0 10 20 30 40 50 60 70 80 90 100
Patent searching
Trademark clearance / searching
IP portfolio management
Annuity payments
Patent filing
Trademark filing
Disclosure / discovery
Drafting / revising agreements
Compiling / preserving evidence
Opposition / invalidation actions
Pleadings in court
International Norway
7. What types og work related to IPR do you think will be
affected by automation and AI tools in the foreseeable future?
IP Trend Survey Norway ‐ 2022
IP Trend Monitor ‐ 2022
IP Trend Survey Norway ‐ 2022 / IP Trend Monitor ‐ 2021

22. 8. What do you consider to be the biggest challenge
facing the IP profession in Norway today?

23. Digitalization
Outdated skills among IP professionals
Lack of IP awareness among SME’s
Competition from abroad
8. What do you consider to be the biggest challenge
facing the IP profession in Norway today?

24. 1. Where is your company in the digital attitude scale?
a. Passive - This doesn’t really concern us
b. Reactive - See what happens. Do what we have to
c. Proactive - At the forefront developing or using new tools
2. How can you contribute to address the following
challenges?
- Outdated skills among IP professionals
- Lack of IP awareness among SME’s
Group Exercise
© Osvaldo Cavandoli

25. Thank you!
Felipe Aguilera‐Børresen
Innovation Norway