Subway was founded in 1965 and has grown to over 34,000 franchised locations in more than 95 countries, surpassing McDonald's. Subway positioned itself as the "healthy" fast food option, differentiating itself from greasy chains by offering fresh, low calorie sandwiches with no fried foods. Subway saw major success from its "Subway Diet" campaign featuring Jared Fogel, which helped overweight customers identify with losing weight through Subway's easy diet. Subway continues to have prospects for success by meeting customer demand for fresh and nutritious fast food options.