Social media uses internet technologies to transform one-way broadcast media into two-way conversations. It allows people to share information and engage in dialogues. Facebook has over 350 million active users who spend almost an hour daily on the site. Twitter has over 18 million users who are more active technology users. LinkedIn is used by 80% of businesses for hiring with an average user income over $100,000. Social media enables rapid information sharing, turns customers into brand advocates, helps search rankings, and promotes presence - all while being easy to use and affordable.