The Attitude and Outlook of Seniors on the Year Ahead: 2023 Healthcare Marketing Survey

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Understanding the general outlook and point of view of the 65+ cohort on their current and future status can be valuable for informing health insurance companies on product development and messaging in marketing communications. As part of our ongoing series of healthcare consumer surveys, Media Logic’s Consumer In Sight research team surveyed 300 seniors aged 64-75. We asked questions about their sense of well-being, sources of concern and plans to meet their goals for the year ahead.

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The Attitude and Outlook of Seniors on the Year Ahead: 2023 Healthcare Marketing Survey

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