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Not re-decentralizing the Web is not only a missed
opportunity, it is irresponsible!
Markus Luczak-Roesch
@mluczak
School of Information Management, Victoria University of Wellington
It is our fault
There is a social fix to the problem
There is a technical fix to the problem
Image	source:	Presidência do	México	on	Flickr,	https://en.wikipedia.org/wiki/Mark_Zuckerberg#/media/File:Mark_Zuckerberg_em_setembro_de_2014.jpg,	CC	BY	2.0
Image	source:	Paul	Clarke,	https://en.wikipedia.org/wiki/Tim_Berners-Lee#/media/File:Sir_Tim_Berners-Lee_(cropped).jpg,	 CC	BY-SA	4.0
It is our fault
When was the last time…
…you paid for an online service such as your personal calendar?
…you asked yourself what the Internet and the Web actually are?
…you published an HTML Web page?
What is the World Wide Web?
The Internet The Web
Image	sources:	CERN	website,	http://info.cern.ch/Proposal.html(left);	Paul	Clarke,	
https://en.wikipedia.org/wiki/Tim_Berners-Lee#/media/File:Sir_Tim_Berners-Lee_(cropped).jpg,	CC	BY-SA	4.0	(right)
203.0.113.4
214.55.1.65
http://victoria.ac.nz/
GET / HTTP/1.1
Host: victoria.ac.nz
GET / HTTP/1.1
User-Agent: Mozilla/5.0 … Firefox/10.0.3
Host: victoria.ac.nz:80
Accept: */*
HTTP/1.1 200 OK
Server: Apache/2.0.49
Content-Language: en
Content-Type: text/html
Content-length: 2990
<!DOCTYPE html>
…
Client
Server
The Web and the Internet are under threat – and it’s bad for
all of us!
Screenshot from Tim Berners-Lee’s open letter published on The Guardian Web site, https://www.theguardian.com/commentisfree/2018/mar/12/tim-berners-lee-web-weapon-regulation-open-letter,
Nest	thermostat	 from	https://en.wikipedia.org/wiki/Nest_Labs#/media/File:Nest_front_official.png
“The web that many connected
to years ago is not what new
users will find today. What was
once a rich selection of blogs
and websites has been
compressed under the
powerful weight of a few
dominant platforms. This
concentration of power creates
a new set of gatekeepers,
allowing a handful of platforms
to control which ideas and
opinions are seen and shared.”
Source: Tim Berners-Lee’s open letter published on 12/03/2018 on The Guardian Web
site, https://www.theguardian.com/commentisfree/2018/mar/12/tim-berners-lee-web-
weapon-regulation-open-letter
“ISPs have long wanted to charge […]
access fees, as a way to get paid both
by their Internet service customers
and by the sites and services these
customers want to use. This would be
a radical departure from how the
Internet has operated over the past 30
years.
…
Allowing ISPs to charge these fees
would allow ISPs to increase costs for
businesses across the entire economy
and would be disastrous for startups,
small businesses and speakers
without deep pockets.”
Source: Barbara van Schewick (@vanschewick), 16/04/2018
https://cyberlaw.stanford.edu/blog/2018/04/california-senate-committee-recommends-cutting-
key-net-neutrality-protections
The social fix: collective awareness and behavioral change
• visions for an alternative digital market without sacrificing progress (e.g. in AI)
• Ethical machines
Source:	Sraah Spiekermann;	 https://derstandard.at/2000044857719/The-Ethical-Machine-will-have-her-own-lab?_blogGroup=1;	More	at	https://www.privacylab.at/;	 Nest	thermostat	from	
https://en.wikipedia.org/wiki/Nest_Labs#/media/File:Nest_front_official.png;	 Replica	Delorean by	Ed	g2s under	CC	BY-SA	3.0 https://en.wikipedia.org/wiki/Uber#/media/File:Delorean_DMC-12_Time_Machine_in_San_Francisco.JPG
DuckDuckGo	logo	from	https://en.wikipedia.org/wiki/File:DuckDuckGo_logo_and_wordmark_(2014-present).svg
• “…
• Ethical Machines are ‘ethical’ because they are built with an ethical
mindset by ethical engineers.
• This is a mindset that cares for each individualuser.
• It is a mindset marked by humbleness (not arrogance).
• …
• For this purpose, Ethical Machines want to cater to human values.
• …
• Ethical machines strive for true progress through their excellency and quality. They
maximize durability and minimize obsolescence.
• …“
The technical fix: Social Linked Data
•7 billion databases
Image	source:	Own	screenshots,	taken	on	December	12	2017	and	April	15	2018
http://markus-luczak.de/#me
http://xmlns.com/foaf/0.1/based_near
http://dbpedia.org/resource/Wellington
http://xmlns.com/foaf/0.1/name
“Markus Luczak-Roesch”
Subject
Object
Predicate
The technical fix
•Data as infrastructure
Image	source:	Own	screenshots,	taken	on	December	12	2017
Image	source:	Net	Neutrality	logo	from	
https://commons.wikimedia.org/wiki/File:Network_neutrality_symbol.png under Creative	Commons CC0	1.0	
Universal	Public	Domain	Dedication
Not re-decentralizing the Web is not only a missed
opportunity, it is irresponsible!
@mluczak
#WebWeWant
#NetNeutrality
“What was once a rich
selection of blogs and
websites has been
compressed under the
powerful weight of a few
dominant platforms”
Source: Tim Berners-Lee’s open letter published on 12/03/2018 on The Guardian Web
site, https://www.theguardian.com/commentisfree/2018/mar/12/tim-berners-lee-web-
weapon-regulation-open-letter
“Allowing ISPs to charge these
fees would allow ISPs to increase
costs for businesses across the
entire economy and would be
disastrous for startups, small
businesses and speakers without
deep pockets.”
Source: Barbara van Schewick (@vanschewick), 16/04/2018
https://cyberlaw.stanford.edu/blog/2018/04/california-senate-committee-recommends-cutting-
key-net-neutrality-protections
Image	source:	Net	Neutrality	logo	from	https://commons.wikimedia.org/wiki/File:Network_neutrality_symbol.png under Creative	Commons CC0	
1.0	Universal	Public	Domain	Dedication

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Not re-decentralizing the Web is not only a missed opportunity, it is irresponsible!

  • 1. Not re-decentralizing the Web is not only a missed opportunity, it is irresponsible! Markus Luczak-Roesch @mluczak School of Information Management, Victoria University of Wellington
  • 2. It is our fault There is a social fix to the problem There is a technical fix to the problem
  • 5. It is our fault When was the last time… …you paid for an online service such as your personal calendar? …you asked yourself what the Internet and the Web actually are? …you published an HTML Web page?
  • 6. What is the World Wide Web? The Internet The Web Image sources: CERN website, http://info.cern.ch/Proposal.html(left); Paul Clarke, https://en.wikipedia.org/wiki/Tim_Berners-Lee#/media/File:Sir_Tim_Berners-Lee_(cropped).jpg, CC BY-SA 4.0 (right) 203.0.113.4 214.55.1.65 http://victoria.ac.nz/ GET / HTTP/1.1 Host: victoria.ac.nz GET / HTTP/1.1 User-Agent: Mozilla/5.0 … Firefox/10.0.3 Host: victoria.ac.nz:80 Accept: */* HTTP/1.1 200 OK Server: Apache/2.0.49 Content-Language: en Content-Type: text/html Content-length: 2990 <!DOCTYPE html> … Client Server
  • 7. The Web and the Internet are under threat – and it’s bad for all of us! Screenshot from Tim Berners-Lee’s open letter published on The Guardian Web site, https://www.theguardian.com/commentisfree/2018/mar/12/tim-berners-lee-web-weapon-regulation-open-letter, Nest thermostat from https://en.wikipedia.org/wiki/Nest_Labs#/media/File:Nest_front_official.png “The web that many connected to years ago is not what new users will find today. What was once a rich selection of blogs and websites has been compressed under the powerful weight of a few dominant platforms. This concentration of power creates a new set of gatekeepers, allowing a handful of platforms to control which ideas and opinions are seen and shared.” Source: Tim Berners-Lee’s open letter published on 12/03/2018 on The Guardian Web site, https://www.theguardian.com/commentisfree/2018/mar/12/tim-berners-lee-web- weapon-regulation-open-letter “ISPs have long wanted to charge […] access fees, as a way to get paid both by their Internet service customers and by the sites and services these customers want to use. This would be a radical departure from how the Internet has operated over the past 30 years. … Allowing ISPs to charge these fees would allow ISPs to increase costs for businesses across the entire economy and would be disastrous for startups, small businesses and speakers without deep pockets.” Source: Barbara van Schewick (@vanschewick), 16/04/2018 https://cyberlaw.stanford.edu/blog/2018/04/california-senate-committee-recommends-cutting- key-net-neutrality-protections
  • 8. The social fix: collective awareness and behavioral change • visions for an alternative digital market without sacrificing progress (e.g. in AI) • Ethical machines Source: Sraah Spiekermann; https://derstandard.at/2000044857719/The-Ethical-Machine-will-have-her-own-lab?_blogGroup=1; More at https://www.privacylab.at/; Nest thermostat from https://en.wikipedia.org/wiki/Nest_Labs#/media/File:Nest_front_official.png; Replica Delorean by Ed g2s under CC BY-SA 3.0 https://en.wikipedia.org/wiki/Uber#/media/File:Delorean_DMC-12_Time_Machine_in_San_Francisco.JPG DuckDuckGo logo from https://en.wikipedia.org/wiki/File:DuckDuckGo_logo_and_wordmark_(2014-present).svg • “… • Ethical Machines are ‘ethical’ because they are built with an ethical mindset by ethical engineers. • This is a mindset that cares for each individualuser. • It is a mindset marked by humbleness (not arrogance). • … • For this purpose, Ethical Machines want to cater to human values. • … • Ethical machines strive for true progress through their excellency and quality. They maximize durability and minimize obsolescence. • …“
  • 9. The technical fix: Social Linked Data •7 billion databases Image source: Own screenshots, taken on December 12 2017 and April 15 2018 http://markus-luczak.de/#me http://xmlns.com/foaf/0.1/based_near http://dbpedia.org/resource/Wellington http://xmlns.com/foaf/0.1/name “Markus Luczak-Roesch” Subject Object Predicate
  • 10. The technical fix •Data as infrastructure Image source: Own screenshots, taken on December 12 2017 Image source: Net Neutrality logo from https://commons.wikimedia.org/wiki/File:Network_neutrality_symbol.png under Creative Commons CC0 1.0 Universal Public Domain Dedication
  • 11. Not re-decentralizing the Web is not only a missed opportunity, it is irresponsible! @mluczak #WebWeWant #NetNeutrality “What was once a rich selection of blogs and websites has been compressed under the powerful weight of a few dominant platforms” Source: Tim Berners-Lee’s open letter published on 12/03/2018 on The Guardian Web site, https://www.theguardian.com/commentisfree/2018/mar/12/tim-berners-lee-web- weapon-regulation-open-letter “Allowing ISPs to charge these fees would allow ISPs to increase costs for businesses across the entire economy and would be disastrous for startups, small businesses and speakers without deep pockets.” Source: Barbara van Schewick (@vanschewick), 16/04/2018 https://cyberlaw.stanford.edu/blog/2018/04/california-senate-committee-recommends-cutting- key-net-neutrality-protections Image source: Net Neutrality logo from https://commons.wikimedia.org/wiki/File:Network_neutrality_symbol.png under Creative Commons CC0 1.0 Universal Public Domain Dedication