SlideShare a Scribd company logo
1 of 35
Download to read offline
StarStar Numbers and the 
Future of Mobile Engagement 
MMA Webinar Series 
September 18, 2014 
Sponsored By:
About the MMA 
The MMA is the world's leading global non-profit trade association comprised of more than 
800 member companies, from nearly fifty countries around the world. Our members hail 
from every faction of the mobile marketing ecosystem including brand marketers, agencies, 
mobile technology platforms, media companies, operators and others. The MMA's mission 
is to accelerate the transformation and innovation of marketing through mobile, driving 
business growth with closer and stronger consumer engagement. 
Anchoring the MMA's mission are four core pillars: 
Cultivating Inspiration 
Aimed at the Chief Marketer; guiding best practices and driving innovation 
Building Capability for Success 
Fostering know-how and confidence within the Chief Marketer's organization 
Demonstrating Measurement and Impact 
Proving the effectiveness and impact of mobile through research providing tangible 
ROI measurement and other data 
Advocacy 
Working with partners and our members to protect the mobile marketing industry 
9/18/14 Proprietary 2 & Confidential
About the MMA 
Additionally MMA committees work collaboratively to develop and advocate global best 
practices and lead standards development. 
Mobile Marketing is broadly defined as including advertising, apps, messaging, 
mCommerce and CRM on all mobile devices including smart phones and tablets. Members 
include, American Express, AdChina, Colgate-Palmolive, Dunkin' Brands, Facebook, 
Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oreal, MasterCard, 
McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/ 
GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, 
xAd, Zenith Optimedia and many more. 
The MMA's global headquarters are located in New York and it has regional operations in 
Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC), with 
local councils in 17 countries. 
For more information about membership email: membership@mmaglobal.com or visit 
http://www.mmaglobal.com/member-center/benefits. 
9/18/14 Proprietary 3 & Confidential
MMA Members Include 
9/18/14 Proprietary 4 & Confidential
MMA Members Include 
9/18/14 Proprietary 5 & Confidential
Today’s Agenda 
• How StarStar numbers work 
• How to use and benefit from 
Star Star numbers 
• Questions 
9/18/14 Proprietary 6 & Confidential
Presenters 
Austin DeSavino 
Client Development Associate 
Mblox 
Maria LaBrutto 
Senior Account Manager, Account Services 
Mblox 
Moderator 
Leo Scullin 
Head of Global Industry Initiatives 
Mobile Marketing Association 
9/18/14 Proprietary 7 & Confidential
Managing Your Questions 
Share the Insights 
#MMAWeb 
9/18/14 Proprietary 8 & Confidential
9 
StarStar Numbers 
THE FUTURE OF MOBILE ENGAGEMENT 
Austin DeSavino & Maria LaBrutto 
September 18th
10 
Agenda 
HOW STARSTAR 
NUMBERS WORK 
HOW TO USE AND 
BENEFIT FROM 
STARSTAR NUMBERS 
QUESTIONS
11 
Austin DeSavino 
ACCOUNT EXECUTIVE
12 
What is ? 
A MOBILE MARKETING PLATFORM THAT: 
o Ac+vates 
your 
audience 
in-­‐the-­‐moment 
with 
a 
simple, 
memorable 
phone 
call 
o Delivers 
any 
offline 
to 
online 
experience 
o Provides 
rich 
metrics 
and 
insights 
o Gives 
you 
access 
to 
over 
265 
million 
US 
wireless 
customers 
( ACROSS ALL MAJOR CARRIERS, TOO! )
13 
How Does Work? 
MMA & TCPA 
COMPLIANT!
14 
The 
StarStar® 
Call 
Flow 
1. Customer sees or hears an ad or 
promotion with a StarStar (**) call to 
action 
2. Calls **BRAND just like 
a regular phone call 
Thanks for calling **BRAND, 
we’ve just sent you… 
3. Is either connected to the brand's call 
center or hears a custom audio 
announcement 
4. Optionally receives a 
message with a link to 
access content
15 
Rich Analytics & Targeting 
THROUGH CARRIER INTEGRATION, 
STARSTAR DELIVERS: 
o Complex 
analy%cs 
above 
and 
beyond 
any 
other 
ac+va+on 
plaJorm 
in 
market 
o Dynamic 
targe%ng 
based 
on 
date 
& 
+me, 
loca+on, 
device, 
carrier, 
and 
unique 
user/ 
mobile 
number 
o Paid 
media 
valida%on 
using 
one 
StarStar 
call 
to 
ac+on 
throughout 
(TV, 
radio, 
print, 
OOH, 
social 
media) 
and 
the 
ability 
to 
measure 
engagement 
and 
op+mize
16 
Who is using ? 
QSR ENTERTAINMENT RETAIL 
TRAVEL & SERVICES COMMUNICATIONS SPORTS
17 
Solves Your Offline to Online Needs 
ANY BRAND EXPERIENCE, ANY TIME, ANYWHERE.
18 
StarStar® 
Select 
AVAILABLE 
TODAY 
Supported 
by 
all 
major 
U.S. 
mobile 
car rier s , 
servi ce 
i n cludes 
vanity 
number , 
analy+cs, 
and 
a 
selec+on 
of 
packaged 
caller 
expe r iences 
inc luding : 
• Custom 
audio 
messages 
• Use 
celebri+es 
and 
brand 
representa+ves 
to 
incen+vize 
ac+on 
• C a l l 
f o rwarding/ c a l l 
t ransfer s * 
• Memorable 
numbers 
to 
connect 
callers 
with 
call 
centers 
• Auto-­‐repl y 
w ith 
SMS 
• Drive 
App 
downloads 
and 
usage, 
mobile 
website 
traffic 
and 
video 
views 
• Auto-­‐repl y 
w ith 
MMS* 
• Send 
mobile 
coupons 
using 
images 
• Singl e -­‐ l evel 
IVR 
• Combine 
mul+ple 
StarStar 
experiences 
with 
an 
IVR 
menu 
• Opt-­‐ins 
to 
marke+ n g 
l i s t s 
o r 
sweepstakes 
• Simple, 
MMA 
and 
TCPA 
compliant 
Caller 
experiences 
can 
be 
t a rgeted 
by 
device, 
carrier , 
and 
loca+on** 
* 
Per 
call/per 
minute 
surcharge 
applies 
** 
Geo-­‐targe+ng 
requires 
addi+onal 
fees
Poll 
Ques+on: 
What 
form 
of 
mobile 
messaging 
do 
you 
u+lize 
the 
most? 
1. SMS 
2. MMS 
3. PUSH 
NOTIFICATIONS 
(MOBILE 
APPS) 
4. EMAIL 
5. VOICE
20 
Maria LaBrutto 
HEAD OF CLIENT SERVICES
21 
StarStar® Select 
USE CASES
22 
USE CASE: 
Opt-Ins / Subscriptions 
PUT YOUR MOBILE EFFORTS TO 
WORK IN SUPPORT OF QUALIFIED 
DATABASE GROWTH. 
1. E a s y - t o - u s e m o b i l e o p t - i n c a p a b i l i t i e s m e a n 
that self-selected consumers can express 
i n t e r e s t i n w h a t y o u h a v e t o s a y b y g i v i n g 
y o u t h e i r i n f o r m a t i o n – a n d p e r m i s s i o n – t o 
contact them whenever they feel so 
i n s p i r e d . 
2. There are people who want your product. 
M o b i l e m a k e s i t e a s y f o r t h e m t o t e l l y o u 
s o . 
3. Off e r e n g a g i n g c o n t e n t o n - t h e - g o t o s p u r 
o p t - i n s . 
AT&T 
used 
sponsorship 
with 
NASCAR 
to 
acquire 
opt-­‐ 
ins 
via 
a 
mobile 
game, 
which 
allowed 
fans 
to 
try 
and 
pick 
the 
fastest 
diver 
during 
the 
race 
that 
week. 
Interested 
fans 
dialed 
**FAST 
and 
instantaneously 
received 
the 
game 
to 
their 
mobile 
phones, 
while 
inspiring 
fans 
to 
opt-­‐in 
to 
future 
alerts 
along 
the 
way.
23 
CASE STUDY: 
OPTIMUM 
Build 
out 
a 
CRM 
database 
to 
provide 
product 
and 
service 
alerts 
to 
exis+ng 
customers 
and 
streamline 
customer 
service 
requests 
GOALS: 
OFFER: Call 
**OPTIMUM 
to 
associate 
your 
mobile 
number 
to 
your 
OpFmum 
account 
and 
opt-­‐in 
to 
Cablevision’s 
recurring 
service 
alerts 
EXPOSURE: Exis+ng 
Cablevision 
customers 
will 
receive 
the 
call-­‐to-­‐ac+on 
email 
blasts, 
billing 
statements 
and 
in-­‐channel 
integra+ons 
Launched 
March 
2014 
and 
has 
received 
thousands 
of 
calls 
and 
mobile 
opt-­‐ins, 
incredibly 
high 
conversion 
rates 
RESULTS & 
SUCCESS 
FACTORS:
24 
CASE STUDY: 
SONIC 
Leverage 
tradi+onal 
media 
assets 
to 
build 
out 
a 
CRM 
database 
to 
provide 
customers 
with 
mobile 
coupons 
and 
exclusive 
promo+onal 
offers, 
increasing 
restaurant 
sales. 
GOALS: 
OFFER: Call 
**SONIC 
to 
opt-­‐in 
and 
sign-­‐up 
for 
exclusive 
text 
deals 
and 
mobile 
coupons 
EXPOSURE: Broadcast 
TV 
spots 
and 
Point-­‐of-­‐Purchase 
media 
in 
stores 
Since 
campaign 
launch, 
over 
120,000 
calls 
have 
been 
made 
by 
consumers 
wan+ng 
to 
sign 
up 
to 
receive 
text 
alerts 
from 
their 
nearest 
Sonic 
restaurant. 
Phase 
2 
of 
the 
campaign 
launching 
Fall 
2014 
will 
leverage 
the 
IVR 
plaJorm 
to 
opt-­‐in 
to 
the 
alerts 
program 
via 
a 
single 
touch 
prompt 
which 
will 
use 
geo-­‐loca+on 
to 
opt 
the 
user 
into 
the 
nearest 
Sonic 
store. 
RESULTS & 
SUCCESS 
FACTORS:
25 
USE CASE: 
App Downloads 
WITH SO MANY APPS OUT ON THE MARKET, ENSURE YOURS 
MAKES ITS WAY ONTO YOUR TARGET AUDIENCE’S RADAR. 
1 2 3 
REALIZE YOUR MEDIA 
EFFICACY BY USING AIR-TIME 
AND BIG MEDIA EXPOSURE TO 
PROMOTE THAT APP 
VALIDATES SPEND ON 
SPONSORSHIPS WITH 
INCREASED EXPOSURE TO 
NEW OR NICHE TARGET 
AUDIENCES. 
EASILY INTEGRATES WITH 
YOUR CUSTOM CONTENT, 
SUCH AS TV SHOWS, VIDEOS, 
AND EDITORIAL CONTENT. 
Ads 
+ 
in-­‐game 
callouts 
+ 
graphics 
+ 
other 
screen 
real-­‐estate 
= 
1000’s 
of 
mobile 
app 
downloads 
Dallas 
Mavericks 
sponsorship 
+ 
in-­‐stadium 
call-­‐outs 
= 
1000’s 
of 
mobile 
app 
downloads 
In-­‐show 
content 
and 
CTA 
promo+ons 
= 
1000’s 
of 
mobile 
app 
downloads
26 
CASE STUDY: 
NFL 
GOALS: 
OFFER: 
Drive 
adop+on 
of 
NFL 
mobile 
on 
smartphones 
and 
promote 
exclusive 
Verizon 
content 
Call 
**NFL 
to 
get 
NFL 
Mobile 
now 
EXPOSURE: Primary 
via 
broadcast 
TV: 
dedicated 
ads, 
in-­‐ 
game 
callouts, 
lower-­‐thirds 
and 
more 
RESULTS & 
SUCCESS 
FACTORS: 
Over 
three-­‐quarters 
of 
a 
million 
consumers 
have 
engaged 
with 
**NFL 
to 
get 
the 
NFL 
Mobile 
app. 
“We’ve used StarStar several times now in Verizon advertising 
campaigns and it has become a mainstay of how we reach the 
mobile consumer. I’ve seen few things as simple and nothing 
more brand-oriented for driving response than StarStar. **NFL is 
among our best case studies to date.” 
— 
John 
Harrobin, 
VP 
Digital 
Media 
& 
Marke+ng-­‐Verizon
27 
USE CASE: 
Mobile Coupons 
BYE BYE NEWSPAPER CLIPPINGS. 
GIVE CONSUMERS WHAT THEY NEED 
AT PRECISELY THE RIGHT MOMENT. 
1. E a s i l y p a i r m o b i l e c o u p o n s w i t h p h y s i c a l i n - 
s t o r e p r o d u c t s t o s e a l t h e d e a l . 
2. Leverage specific discounts and value-adds in 
r e a l - t i m e . 
3. Makes redemption easy for high returns. 
4. Increase average order values. Nickelodeon 
offered 
a 
$5 
mobile 
coupon 
at 
Target 
stores. 
Redemp%on 
rates 
were 
10 
%mes 
higher 
than 
exis%ng 
benchmarks.
28 
CASE STUDY: 
NICK 
Drive 
more 
customers 
to 
purchase 
Dora 
Rocks 
products 
in 
Target 
stores 
and 
increase 
coupon 
redemp+on 
rates 
Call 
**NICK 
for 
a 
special 
message 
from 
Dora 
for 
kids 
and 
a 
$5 
off 
coupon 
for 
Mom 
In 
store 
video, 
FSI 
placements, 
social 
media 
30% 
coupon 
redemp+on 
rate 
from 
StarStar 
calls. 
Redemp+on 
over 
10x 
exis+ng 
Nickelodeon 
and 
Target 
benchmarks 
for 
standard 
mobile 
delivery 
GOALS: 
OFFER: 
EXPOSURE: 
NOTES:
29 
USE CASE: 
Forward to Call Centers 
GOALS: 
OFFER: 
AAA, 
Farmer’s 
Insurance, 
& 
PagePlus 
wanted 
branded, 
memorable 
alterna+ve 
to 
regular 
toll 
free 
numbers 
Call 
**AAA, 
**FARMERS, 
**PAGEPLUS 
to 
connect 
with 
call 
centers 
EXPOSURE: Primary 
via 
broadcast 
TV: 
dedicated 
ads, 
in-­‐Social 
media 
and 
retail 
loca+ons 
and 
branches
30 
USE CASE: 
Sweepstakes 
PEOPLE LOVE TO WIN. YOUR 
BRAND WILL TOO. 
1. Keep audiences glued to your 
e ff o r t s t o f i n d o u t r e s u l t s . 
2. Off e r a w a y f o r a u d i e n c e s t o 
r e p e a t e d l y i n t e r a c t w i t h y o u r b r a n d 
i n a p o s i t i v e w a y. 
3. T h e y m a k e u s e r s f e e l l i k e t h e y a r e 
a ff e c t i n g a p o t e n t i a l l y g r e a t 
outcome. By 
promo+ng 
**HAWKS 
as 
a 
means 
to 
enter 
to 
win 
a 
trip 
to 
travel 
with 
the 
team 
during 
an 
overnight 
away 
game, 
the 
Atlanta 
Hawks 
drove 
opt-­‐ins 
to 
their 
mobile 
database 
with 
a 
21% 
conversion 
rate 
from 
call 
to 
opt-­‐in.
31 
Using with Traditional A2P 
Messaging Campaigns 
BROADEN YOUR REACH AND RESPONSE 
• CAMPAIGN INITIATION VIA OFF-LINE MARKETING AS WELL AS 
OPT-IN LISTS 
• Great way to grow opt-in lists while still reaching customers 
• MMA and TCPA compliant opt-in method via IVR 
• CALL-TO-ACTION VIA ** CALL-IN AS WELL AS TEXT-IN 
RESPONSE 
• Some demographics more comfortable with calling than texting 
• Easier to remember **BRAND than keyword/short code 
• RICHER RESPONSE AND FULFILLMENT 
• More information available via IVR response 
• Extremely powerful when combined with location
32 
7 Reasons to Choose 
1. Simple, memorable, measurable 
2. Reaches people in-the-moment, on-the-go 
3. Can deliver any mobile experience 
4. Works on all major carriers, reaching over 265 
million people in the U.S. 
5. Integrates seamlessly across media campaigns 
6. Highlights your brand– with no friction, 
confusion or disruption 
7. Provides real-time metrics and demonstrable ROI
33 
Thank You 
SIMPLY CALL **SALES FROM ANY MOBILE DEVICE TO GET IN TOUCH 
F O L L O W 
U S 
O N 
T W I T T E R 
@MB L O X
MMA Webinar Series 
Stop Your Mobile 
Marketing: It’s About the 
Context Not the Channel 
September 23 
10 Things to Know About 
In-Store Mobile Marketing 
October 2 
Introduction to Location- 
Based Audiences 
October 14 
Winning on Pinterest for 
Marketers 
October 21 
Upcoming MMA Events 
SM2 Innovation Summit 
September 30-October 1 
The SMARTIES 
October 1 
APAC Forum/ The 
SMARTIES – Vietnam 
October 30 
EMEA Forum – London 
November 10 
APAC Forum – Indonesia 
November 13 
9/18/14 Proprietary 34 & Confidential
Additional Resources 
Smartbrief click here 
Mobile Smart Fundamentals click here 
LinkedIn Group click here 
Twitter click here 
MMA Online: Committees at Work 
click here 
MMA Online: Webinar Archive click here 
MMA Online: White Papers click here 
9/18/14 Proprietary 35 & Confidential

More Related Content

What's hot

Chapter 8- Mobile Marketing
Chapter 8- Mobile MarketingChapter 8- Mobile Marketing
Chapter 8- Mobile MarketingEdem Adzroe
 
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
 
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...New England Direct Marketing Association
 
Optism's 50 Best Mobile Marketing Campaigns
Optism's 50 Best Mobile Marketing CampaignsOptism's 50 Best Mobile Marketing Campaigns
Optism's 50 Best Mobile Marketing CampaignsOptism
 
Reveal mobile Infographic growth in geofencing geotargeting and location-base...
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile Infographic growth in geofencing geotargeting and location-base...
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
 
mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters Fresh Digital Group
 
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
 
Verizon Media - 2019 Sponsor Breakfast Presentation
Verizon Media - 2019 Sponsor Breakfast PresentationVerizon Media - 2019 Sponsor Breakfast Presentation
Verizon Media - 2019 Sponsor Breakfast PresentationMediaPost
 
Why a mobile retail strategy.pptx
Why a mobile retail strategy.pptxWhy a mobile retail strategy.pptx
Why a mobile retail strategy.pptxAndrea Puerari
 
The Future Of Mobile Marketing With Smartphones
The Future Of Mobile Marketing With SmartphonesThe Future Of Mobile Marketing With Smartphones
The Future Of Mobile Marketing With Smartphonesspocto
 
Stop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the ChannelStop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the ChannelIBM Watson Commerce
 
mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters Doug Robinson
 
M-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyM-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyNoah Elkin
 
The Evolution of the Omni-Channel Supply Chain Experience - N. Budzyn
The Evolution of the Omni-Channel Supply Chain Experience - N. BudzynThe Evolution of the Omni-Channel Supply Chain Experience - N. Budzyn
The Evolution of the Omni-Channel Supply Chain Experience - N. BudzynNick Budzyn
 

What's hot (20)

Chapter 8- Mobile Marketing
Chapter 8- Mobile MarketingChapter 8- Mobile Marketing
Chapter 8- Mobile Marketing
 
mobile marketing
mobile marketingmobile marketing
mobile marketing
 
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...
 
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...
 
Optism's 50 Best Mobile Marketing Campaigns
Optism's 50 Best Mobile Marketing CampaignsOptism's 50 Best Mobile Marketing Campaigns
Optism's 50 Best Mobile Marketing Campaigns
 
Reveal mobile Infographic growth in geofencing geotargeting and location-base...
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile Infographic growth in geofencing geotargeting and location-base...
Reveal mobile Infographic growth in geofencing geotargeting and location-base...
 
mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
 
Verizon Media - 2019 Sponsor Breakfast Presentation
Verizon Media - 2019 Sponsor Breakfast PresentationVerizon Media - 2019 Sponsor Breakfast Presentation
Verizon Media - 2019 Sponsor Breakfast Presentation
 
Why a mobile retail strategy.pptx
Why a mobile retail strategy.pptxWhy a mobile retail strategy.pptx
Why a mobile retail strategy.pptx
 
The Future Of Mobile Marketing With Smartphones
The Future Of Mobile Marketing With SmartphonesThe Future Of Mobile Marketing With Smartphones
The Future Of Mobile Marketing With Smartphones
 
Mobile Marketing
Mobile  MarketingMobile  Marketing
Mobile Marketing
 
Stop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the ChannelStop Your Mobile Marketing: It’s About the Context not the Channel
Stop Your Mobile Marketing: It’s About the Context not the Channel
 
ADB Email PP
ADB Email PPADB Email PP
ADB Email PP
 
mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters mCommerce - A Frsh Look At Why It Matters
mCommerce - A Frsh Look At Why It Matters
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
M-Commerce and the New Customer Journey
M-Commerce and the New Customer JourneyM-Commerce and the New Customer Journey
M-Commerce and the New Customer Journey
 
The Evolution of the Omni-Channel Supply Chain Experience - N. Budzyn
The Evolution of the Omni-Channel Supply Chain Experience - N. BudzynThe Evolution of the Omni-Channel Supply Chain Experience - N. Budzyn
The Evolution of the Omni-Channel Supply Chain Experience - N. Budzyn
 
Go Native Or Go Home
Go Native Or Go HomeGo Native Or Go Home
Go Native Or Go Home
 

Viewers also liked

Viewers also liked (20)

ProjectVision
ProjectVisionProjectVision
ProjectVision
 
circular economy Final
circular economy Finalcircular economy Final
circular economy Final
 
Gita cesena1
Gita cesena1Gita cesena1
Gita cesena1
 
Edrvi webinar 021611
Edrvi webinar 021611Edrvi webinar 021611
Edrvi webinar 021611
 
Buena alimentación [editor]
Buena alimentación [editor]Buena alimentación [editor]
Buena alimentación [editor]
 
Cap trabenco
Cap trabencoCap trabenco
Cap trabenco
 
Solar energy for the villages cameroon - west region - report cecosda by si...
Solar energy for the villages  cameroon - west region -  report cecosda by si...Solar energy for the villages  cameroon - west region -  report cecosda by si...
Solar energy for the villages cameroon - west region - report cecosda by si...
 
Capote cuentos completos 301pag.
Capote   cuentos completos 301pag.Capote   cuentos completos 301pag.
Capote cuentos completos 301pag.
 
Sony Spin - Media Kit
Sony Spin - Media KitSony Spin - Media Kit
Sony Spin - Media Kit
 
Graffiti
GraffitiGraffiti
Graffiti
 
Diário oficial monitores 2ª chamada
Diário oficial monitores 2ª chamadaDiário oficial monitores 2ª chamada
Diário oficial monitores 2ª chamada
 
cv for Trine Vendelboe Juul
cv for Trine Vendelboe Juulcv for Trine Vendelboe Juul
cv for Trine Vendelboe Juul
 
Agenda Octubre - Fuerteventura
Agenda Octubre - FuerteventuraAgenda Octubre - Fuerteventura
Agenda Octubre - Fuerteventura
 
Plovdiv, Bulgaria
Plovdiv, BulgariaPlovdiv, Bulgaria
Plovdiv, Bulgaria
 
Diccionario pictórico
Diccionario pictóricoDiccionario pictórico
Diccionario pictórico
 
Sistemas de comunicación
Sistemas de comunicaciónSistemas de comunicación
Sistemas de comunicación
 
Animatu Catalogo 2008
Animatu Catalogo 2008Animatu Catalogo 2008
Animatu Catalogo 2008
 
Agosto 2011 je (boletín)
Agosto 2011 je (boletín)Agosto 2011 je (boletín)
Agosto 2011 je (boletín)
 
Convenio comercio 2013
Convenio comercio 2013Convenio comercio 2013
Convenio comercio 2013
 
El Fanfiction
El FanfictionEl Fanfiction
El Fanfiction
 

Similar to StarStar Numbers and the Future of Mobile Engagement

MobMe telco Deck 2016.pptx (1)
MobMe telco Deck 2016.pptx (1)MobMe telco Deck 2016.pptx (1)
MobMe telco Deck 2016.pptx (1)Jensen Quek
 
MaxAxion Africa Sales Deck
MaxAxion Africa Sales DeckMaxAxion Africa Sales Deck
MaxAxion Africa Sales DeckNicolle Harding
 
Webinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for AutomotiveWebinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for AutomotiveArcher Inc.
 
MaxAxion Sales Deck August 2014
MaxAxion Sales Deck August 2014MaxAxion Sales Deck August 2014
MaxAxion Sales Deck August 2014MaxAxion
 
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
 
Cirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made EasyCirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made EasyCirology
 
How mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategyHow mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategyTanisha Gupta
 
4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation4play
 
30x marketing pitch deck [ppt]
30x marketing pitch deck [ppt]30x marketing pitch deck [ppt]
30x marketing pitch deck [ppt]30x Marketing
 
How to-make-an-excellent-sms-call-to-action
How to-make-an-excellent-sms-call-to-actionHow to-make-an-excellent-sms-call-to-action
How to-make-an-excellent-sms-call-to-actionWaterfall
 
CIO 100_OpenMarket_Mobile Engagement_Presentation
CIO 100_OpenMarket_Mobile Engagement_PresentationCIO 100_OpenMarket_Mobile Engagement_Presentation
CIO 100_OpenMarket_Mobile Engagement_PresentationSteve French
 
Bdf mobile media final
Bdf mobile media   finalBdf mobile media   final
Bdf mobile media finalHeather Liu
 
Mobile marketing mojo using sms to grow your real estate marketing database
Mobile marketing mojo  using sms to grow your real estate marketing databaseMobile marketing mojo  using sms to grow your real estate marketing database
Mobile marketing mojo using sms to grow your real estate marketing databaserebeccalev
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonDexter Morgan-ii
 
MaxAxion Sales Deck October 2014
MaxAxion Sales Deck October 2014MaxAxion Sales Deck October 2014
MaxAxion Sales Deck October 2014MaxAxion
 
Leveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer ProfilesLeveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer ProfilesPrecisely
 
Imedia Brand Summit 2009
Imedia Brand Summit 2009Imedia Brand Summit 2009
Imedia Brand Summit 2009scottmj1
 
Social Advocacy- The Next Big Thing. People Trust People More Than Brands™
Social Advocacy- The Next Big Thing. People Trust People More Than Brands™Social Advocacy- The Next Big Thing. People Trust People More Than Brands™
Social Advocacy- The Next Big Thing. People Trust People More Than Brands™Ajit K Nair
 

Similar to StarStar Numbers and the Future of Mobile Engagement (20)

MobMe telco Deck 2016.pptx (1)
MobMe telco Deck 2016.pptx (1)MobMe telco Deck 2016.pptx (1)
MobMe telco Deck 2016.pptx (1)
 
Empower Customer Engagement with Mobile Context
Empower Customer Engagement with Mobile ContextEmpower Customer Engagement with Mobile Context
Empower Customer Engagement with Mobile Context
 
MaxAxion Africa Sales Deck
MaxAxion Africa Sales DeckMaxAxion Africa Sales Deck
MaxAxion Africa Sales Deck
 
Webinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for AutomotiveWebinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for Automotive
 
MaxAxion Sales Deck August 2014
MaxAxion Sales Deck August 2014MaxAxion Sales Deck August 2014
MaxAxion Sales Deck August 2014
 
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...
 
Cirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made EasyCirology Mobile Marketing Made Easy
Cirology Mobile Marketing Made Easy
 
How mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategyHow mobile marketing automation can help you drive an omnichannel first strategy
How mobile marketing automation can help you drive an omnichannel first strategy
 
4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation4 Play Mobile Solutions Corporate Presentation
4 Play Mobile Solutions Corporate Presentation
 
30x marketing pitch deck [ppt]
30x marketing pitch deck [ppt]30x marketing pitch deck [ppt]
30x marketing pitch deck [ppt]
 
How to-make-an-excellent-sms-call-to-action
How to-make-an-excellent-sms-call-to-actionHow to-make-an-excellent-sms-call-to-action
How to-make-an-excellent-sms-call-to-action
 
CIO 100_OpenMarket_Mobile Engagement_Presentation
CIO 100_OpenMarket_Mobile Engagement_PresentationCIO 100_OpenMarket_Mobile Engagement_Presentation
CIO 100_OpenMarket_Mobile Engagement_Presentation
 
Bdf mobile media final
Bdf mobile media   finalBdf mobile media   final
Bdf mobile media final
 
Mobile Mrt 101
Mobile Mrt 101Mobile Mrt 101
Mobile Mrt 101
 
Mobile marketing mojo using sms to grow your real estate marketing database
Mobile marketing mojo  using sms to grow your real estate marketing databaseMobile marketing mojo  using sms to grow your real estate marketing database
Mobile marketing mojo using sms to grow your real estate marketing database
 
Mobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talonMobile Marketing Sales Presentation - talon
Mobile Marketing Sales Presentation - talon
 
MaxAxion Sales Deck October 2014
MaxAxion Sales Deck October 2014MaxAxion Sales Deck October 2014
MaxAxion Sales Deck October 2014
 
Leveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer ProfilesLeveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer Profiles
 
Imedia Brand Summit 2009
Imedia Brand Summit 2009Imedia Brand Summit 2009
Imedia Brand Summit 2009
 
Social Advocacy- The Next Big Thing. People Trust People More Than Brands™
Social Advocacy- The Next Big Thing. People Trust People More Than Brands™Social Advocacy- The Next Big Thing. People Trust People More Than Brands™
Social Advocacy- The Next Big Thing. People Trust People More Than Brands™
 

StarStar Numbers and the Future of Mobile Engagement

  • 1. StarStar Numbers and the Future of Mobile Engagement MMA Webinar Series September 18, 2014 Sponsored By:
  • 2. About the MMA The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars: Cultivating Inspiration Aimed at the Chief Marketer; guiding best practices and driving innovation Building Capability for Success Fostering know-how and confidence within the Chief Marketer's organization Demonstrating Measurement and Impact Proving the effectiveness and impact of mobile through research providing tangible ROI measurement and other data Advocacy Working with partners and our members to protect the mobile marketing industry 9/18/14 Proprietary 2 & Confidential
  • 3. About the MMA Additionally MMA committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/ GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York and it has regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC), with local councils in 17 countries. For more information about membership email: membership@mmaglobal.com or visit http://www.mmaglobal.com/member-center/benefits. 9/18/14 Proprietary 3 & Confidential
  • 4. MMA Members Include 9/18/14 Proprietary 4 & Confidential
  • 5. MMA Members Include 9/18/14 Proprietary 5 & Confidential
  • 6. Today’s Agenda • How StarStar numbers work • How to use and benefit from Star Star numbers • Questions 9/18/14 Proprietary 6 & Confidential
  • 7. Presenters Austin DeSavino Client Development Associate Mblox Maria LaBrutto Senior Account Manager, Account Services Mblox Moderator Leo Scullin Head of Global Industry Initiatives Mobile Marketing Association 9/18/14 Proprietary 7 & Confidential
  • 8. Managing Your Questions Share the Insights #MMAWeb 9/18/14 Proprietary 8 & Confidential
  • 9. 9 StarStar Numbers THE FUTURE OF MOBILE ENGAGEMENT Austin DeSavino & Maria LaBrutto September 18th
  • 10. 10 Agenda HOW STARSTAR NUMBERS WORK HOW TO USE AND BENEFIT FROM STARSTAR NUMBERS QUESTIONS
  • 11. 11 Austin DeSavino ACCOUNT EXECUTIVE
  • 12. 12 What is ? A MOBILE MARKETING PLATFORM THAT: o Ac+vates your audience in-­‐the-­‐moment with a simple, memorable phone call o Delivers any offline to online experience o Provides rich metrics and insights o Gives you access to over 265 million US wireless customers ( ACROSS ALL MAJOR CARRIERS, TOO! )
  • 13. 13 How Does Work? MMA & TCPA COMPLIANT!
  • 14. 14 The StarStar® Call Flow 1. Customer sees or hears an ad or promotion with a StarStar (**) call to action 2. Calls **BRAND just like a regular phone call Thanks for calling **BRAND, we’ve just sent you… 3. Is either connected to the brand's call center or hears a custom audio announcement 4. Optionally receives a message with a link to access content
  • 15. 15 Rich Analytics & Targeting THROUGH CARRIER INTEGRATION, STARSTAR DELIVERS: o Complex analy%cs above and beyond any other ac+va+on plaJorm in market o Dynamic targe%ng based on date & +me, loca+on, device, carrier, and unique user/ mobile number o Paid media valida%on using one StarStar call to ac+on throughout (TV, radio, print, OOH, social media) and the ability to measure engagement and op+mize
  • 16. 16 Who is using ? QSR ENTERTAINMENT RETAIL TRAVEL & SERVICES COMMUNICATIONS SPORTS
  • 17. 17 Solves Your Offline to Online Needs ANY BRAND EXPERIENCE, ANY TIME, ANYWHERE.
  • 18. 18 StarStar® Select AVAILABLE TODAY Supported by all major U.S. mobile car rier s , servi ce i n cludes vanity number , analy+cs, and a selec+on of packaged caller expe r iences inc luding : • Custom audio messages • Use celebri+es and brand representa+ves to incen+vize ac+on • C a l l f o rwarding/ c a l l t ransfer s * • Memorable numbers to connect callers with call centers • Auto-­‐repl y w ith SMS • Drive App downloads and usage, mobile website traffic and video views • Auto-­‐repl y w ith MMS* • Send mobile coupons using images • Singl e -­‐ l evel IVR • Combine mul+ple StarStar experiences with an IVR menu • Opt-­‐ins to marke+ n g l i s t s o r sweepstakes • Simple, MMA and TCPA compliant Caller experiences can be t a rgeted by device, carrier , and loca+on** * Per call/per minute surcharge applies ** Geo-­‐targe+ng requires addi+onal fees
  • 19. Poll Ques+on: What form of mobile messaging do you u+lize the most? 1. SMS 2. MMS 3. PUSH NOTIFICATIONS (MOBILE APPS) 4. EMAIL 5. VOICE
  • 20. 20 Maria LaBrutto HEAD OF CLIENT SERVICES
  • 21. 21 StarStar® Select USE CASES
  • 22. 22 USE CASE: Opt-Ins / Subscriptions PUT YOUR MOBILE EFFORTS TO WORK IN SUPPORT OF QUALIFIED DATABASE GROWTH. 1. E a s y - t o - u s e m o b i l e o p t - i n c a p a b i l i t i e s m e a n that self-selected consumers can express i n t e r e s t i n w h a t y o u h a v e t o s a y b y g i v i n g y o u t h e i r i n f o r m a t i o n – a n d p e r m i s s i o n – t o contact them whenever they feel so i n s p i r e d . 2. There are people who want your product. M o b i l e m a k e s i t e a s y f o r t h e m t o t e l l y o u s o . 3. Off e r e n g a g i n g c o n t e n t o n - t h e - g o t o s p u r o p t - i n s . AT&T used sponsorship with NASCAR to acquire opt-­‐ ins via a mobile game, which allowed fans to try and pick the fastest diver during the race that week. Interested fans dialed **FAST and instantaneously received the game to their mobile phones, while inspiring fans to opt-­‐in to future alerts along the way.
  • 23. 23 CASE STUDY: OPTIMUM Build out a CRM database to provide product and service alerts to exis+ng customers and streamline customer service requests GOALS: OFFER: Call **OPTIMUM to associate your mobile number to your OpFmum account and opt-­‐in to Cablevision’s recurring service alerts EXPOSURE: Exis+ng Cablevision customers will receive the call-­‐to-­‐ac+on email blasts, billing statements and in-­‐channel integra+ons Launched March 2014 and has received thousands of calls and mobile opt-­‐ins, incredibly high conversion rates RESULTS & SUCCESS FACTORS:
  • 24. 24 CASE STUDY: SONIC Leverage tradi+onal media assets to build out a CRM database to provide customers with mobile coupons and exclusive promo+onal offers, increasing restaurant sales. GOALS: OFFER: Call **SONIC to opt-­‐in and sign-­‐up for exclusive text deals and mobile coupons EXPOSURE: Broadcast TV spots and Point-­‐of-­‐Purchase media in stores Since campaign launch, over 120,000 calls have been made by consumers wan+ng to sign up to receive text alerts from their nearest Sonic restaurant. Phase 2 of the campaign launching Fall 2014 will leverage the IVR plaJorm to opt-­‐in to the alerts program via a single touch prompt which will use geo-­‐loca+on to opt the user into the nearest Sonic store. RESULTS & SUCCESS FACTORS:
  • 25. 25 USE CASE: App Downloads WITH SO MANY APPS OUT ON THE MARKET, ENSURE YOURS MAKES ITS WAY ONTO YOUR TARGET AUDIENCE’S RADAR. 1 2 3 REALIZE YOUR MEDIA EFFICACY BY USING AIR-TIME AND BIG MEDIA EXPOSURE TO PROMOTE THAT APP VALIDATES SPEND ON SPONSORSHIPS WITH INCREASED EXPOSURE TO NEW OR NICHE TARGET AUDIENCES. EASILY INTEGRATES WITH YOUR CUSTOM CONTENT, SUCH AS TV SHOWS, VIDEOS, AND EDITORIAL CONTENT. Ads + in-­‐game callouts + graphics + other screen real-­‐estate = 1000’s of mobile app downloads Dallas Mavericks sponsorship + in-­‐stadium call-­‐outs = 1000’s of mobile app downloads In-­‐show content and CTA promo+ons = 1000’s of mobile app downloads
  • 26. 26 CASE STUDY: NFL GOALS: OFFER: Drive adop+on of NFL mobile on smartphones and promote exclusive Verizon content Call **NFL to get NFL Mobile now EXPOSURE: Primary via broadcast TV: dedicated ads, in-­‐ game callouts, lower-­‐thirds and more RESULTS & SUCCESS FACTORS: Over three-­‐quarters of a million consumers have engaged with **NFL to get the NFL Mobile app. “We’ve used StarStar several times now in Verizon advertising campaigns and it has become a mainstay of how we reach the mobile consumer. I’ve seen few things as simple and nothing more brand-oriented for driving response than StarStar. **NFL is among our best case studies to date.” — John Harrobin, VP Digital Media & Marke+ng-­‐Verizon
  • 27. 27 USE CASE: Mobile Coupons BYE BYE NEWSPAPER CLIPPINGS. GIVE CONSUMERS WHAT THEY NEED AT PRECISELY THE RIGHT MOMENT. 1. E a s i l y p a i r m o b i l e c o u p o n s w i t h p h y s i c a l i n - s t o r e p r o d u c t s t o s e a l t h e d e a l . 2. Leverage specific discounts and value-adds in r e a l - t i m e . 3. Makes redemption easy for high returns. 4. Increase average order values. Nickelodeon offered a $5 mobile coupon at Target stores. Redemp%on rates were 10 %mes higher than exis%ng benchmarks.
  • 28. 28 CASE STUDY: NICK Drive more customers to purchase Dora Rocks products in Target stores and increase coupon redemp+on rates Call **NICK for a special message from Dora for kids and a $5 off coupon for Mom In store video, FSI placements, social media 30% coupon redemp+on rate from StarStar calls. Redemp+on over 10x exis+ng Nickelodeon and Target benchmarks for standard mobile delivery GOALS: OFFER: EXPOSURE: NOTES:
  • 29. 29 USE CASE: Forward to Call Centers GOALS: OFFER: AAA, Farmer’s Insurance, & PagePlus wanted branded, memorable alterna+ve to regular toll free numbers Call **AAA, **FARMERS, **PAGEPLUS to connect with call centers EXPOSURE: Primary via broadcast TV: dedicated ads, in-­‐Social media and retail loca+ons and branches
  • 30. 30 USE CASE: Sweepstakes PEOPLE LOVE TO WIN. YOUR BRAND WILL TOO. 1. Keep audiences glued to your e ff o r t s t o f i n d o u t r e s u l t s . 2. Off e r a w a y f o r a u d i e n c e s t o r e p e a t e d l y i n t e r a c t w i t h y o u r b r a n d i n a p o s i t i v e w a y. 3. T h e y m a k e u s e r s f e e l l i k e t h e y a r e a ff e c t i n g a p o t e n t i a l l y g r e a t outcome. By promo+ng **HAWKS as a means to enter to win a trip to travel with the team during an overnight away game, the Atlanta Hawks drove opt-­‐ins to their mobile database with a 21% conversion rate from call to opt-­‐in.
  • 31. 31 Using with Traditional A2P Messaging Campaigns BROADEN YOUR REACH AND RESPONSE • CAMPAIGN INITIATION VIA OFF-LINE MARKETING AS WELL AS OPT-IN LISTS • Great way to grow opt-in lists while still reaching customers • MMA and TCPA compliant opt-in method via IVR • CALL-TO-ACTION VIA ** CALL-IN AS WELL AS TEXT-IN RESPONSE • Some demographics more comfortable with calling than texting • Easier to remember **BRAND than keyword/short code • RICHER RESPONSE AND FULFILLMENT • More information available via IVR response • Extremely powerful when combined with location
  • 32. 32 7 Reasons to Choose 1. Simple, memorable, measurable 2. Reaches people in-the-moment, on-the-go 3. Can deliver any mobile experience 4. Works on all major carriers, reaching over 265 million people in the U.S. 5. Integrates seamlessly across media campaigns 6. Highlights your brand– with no friction, confusion or disruption 7. Provides real-time metrics and demonstrable ROI
  • 33. 33 Thank You SIMPLY CALL **SALES FROM ANY MOBILE DEVICE TO GET IN TOUCH F O L L O W U S O N T W I T T E R @MB L O X
  • 34. MMA Webinar Series Stop Your Mobile Marketing: It’s About the Context Not the Channel September 23 10 Things to Know About In-Store Mobile Marketing October 2 Introduction to Location- Based Audiences October 14 Winning on Pinterest for Marketers October 21 Upcoming MMA Events SM2 Innovation Summit September 30-October 1 The SMARTIES October 1 APAC Forum/ The SMARTIES – Vietnam October 30 EMEA Forum – London November 10 APAC Forum – Indonesia November 13 9/18/14 Proprietary 34 & Confidential
  • 35. Additional Resources Smartbrief click here Mobile Smart Fundamentals click here LinkedIn Group click here Twitter click here MMA Online: Committees at Work click here MMA Online: Webinar Archive click here MMA Online: White Papers click here 9/18/14 Proprietary 35 & Confidential