This document provides tips for maximizing social media impact and engagement. It discusses understanding your target audience, optimizing organic reach through Facebook insights and best practices, using paid posts effectively, managing communities, and metrics for analyzing performance. Key tips include knowing your audience, posting at optimal times, engaging with followers, and addressing comments personally while de-escalating negative interactions. Tools recommended include Canva, Bitly, Hootsuite, Buffer, and After the Deadline.
2. Just Who the Heck is Melinda?
• Atlanta, GA
• Social media and digital marketing
• Shown AQHA since 1995, prior to that, a product of the
hunter/ jumper world
• Owner of two Quarter Horses
• Tech nerd
• Coffee addict
• Peanut butter connoisseur
3. Where can you find me?
melinda.davison@gmail.com
@Melinda83
linkedin.com/in/melindadavison/
5. How do you use social media?
Training Tips?
Show Results?
Sale horses?
Client News and Information?
6. Then and Now?
• 2004
– Mailing videos to prospective
buyers
– Show results were published
and mailed several months after
the event
– Stable updates/notices were
posted on bulletin boards or
announced via phone calls
• 2017
– Videos are shot on cell phones
and uploaded on Facebook or
Youtube and shared by
followers
– Show results, videos, and
photos are posted in real-time
– Stable Facebook pages post
status updates
7.
8. Agenda
• Audience and Targeting
• Maximize Your Organic Reach
• Paid Posts
• Best Practices
• Community Management
• Social Media Tools
17. Maximize Your Organic Reach
What is EdgeRank, what affects it, and how to
optimize for it
18. Maximize Your Organic Reach
• What is ”organic reach”?
• EdgeRank and algorithms
Via Sprout Social
19. Maximize Your Organic Reach
1. Build relationships with your followers and create conversations
around your posts.
2. Pose a question in your post to encourage people to respond with
comments, likes, or shares.
3. Do some trial and error tests to see how often you can post without
being “spammy.”
4. If possible, post about trending topics. However, don’t force it.
5. Share content from other sources or pages.
6. Try not to be overly promotional.
28. Best Practices
1. Does the platform makes sense for you?
2. The more visual the better. Videos and images perform better than just
text updates.
3. Say as much as you can in as little as you can.
4. Learn the best times and days to post content on your profile.
• Facebook- Thursdays and Fridays, 9 a.m.-7 p.m.
• Twitter- Wednesdays, Saturdays, and Sundays
• Instagram- Saturdays, highest activity is 3-4 p.m.
• YouTube- Thursdays, Fridays, Saturdays, and Sundays, 12 – 3
p.m. (avoid 5-6 p.m.)
32. Instagram Strengths
• Extremely visual platform
• Popular with a younger audience
• Owned by Facebook, many crossover
advertising tools
• Great for behind-the-scenes photos at
shows and “daily life” at the farm
33.
34. YouTube Strengths
• Can create channels that viewers can
subscribe to for regular content updates
• Can be used for training tips, show videos,
sale videos
35.
36. Basic Stats and Metrics To Understand
Performance
Analyze This
37. Reach
• # of people who have seen your post
Image via Sprout Social
38. Engagement
• # of people who have commented, liked, or shared your
post
Image via Sprout Social
39. Page Likes
• # of people who like your page
Image via Sprout Social
41. What Is Community Management?
• More than community management
• Opportunity to connect with your followers
• ”Surprise” is still a powerful marketing tool
• Interaction with a business or brand on
social media makes them less likely to
unfollow you
42.
43. 1. Personally addresses commenter (“Hey Mike”)
2. Expresses empathy without apologizing
3. Lets them know when they’re in the right (if
necessary)
4. Takes conversation offline. Sends them to
customer service channel (ie: website, private
message)
5. Assures urgency in handling the concern
without making a specific time guarantee