1. MGMT 302-VL2

2. Creativity

3. Individual Creativity
 Domain-relevant skills
 Creativity-relevant skills
 Task Motivation

4. Domain-relevant
 Skills, knowledge, and talent people
have in a particular area
(artists, architects, engineers, surgeons,
etc)

5. Creativity-relevant
 Cognitive styles that encourage
creativity and knowledge about creativity
techniques
 Cognitive styles

6. Task Motivation
 Intrinsic Motivation

7. Group Creativity
 Strengths
 Problems
 Cognitive interference
 Social inhibitors

8. Organizational Environment
 What do organizations need to do to
incorporate individual and group
creativity?
 Hire creative people
 Use group creativity effectively
 Establish organizational climates that
promote creativity

9. Techniques
 Brainstorming
 Brainwriting
 Nominal group technique

10. Brainstorming
 Four Basic Rules
 Criticisms are strictly forbidden
 Free thinking and wild notions are
encouraged
 Numerous ideas are sought
 Combining & building on the ideas of others
is good
 http://www.youtube.com/watch?v=5tS9aZhB9c
s

11. Nominal Group Technique
 Great to use when there are vocal group
members
 When some group members would
rather not vocalize ideas
 When the issue is controversial
 When the group doesn’t always
generate multiple ideas as a whole

12. Brainwriting
 Similar to brainstorming except ideas
are written down and built upon
anonymously

13. Multiple-Stage Creativity
Approaches
 Uses a time buffer
 Eliminates the “on
the spot” expectation
of creativity in groups