CPG 2017 Factbook

•

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MNI Targeted Media Inc.

Insights about the CPG industry.

Marketing

CPG magazine ads see
$3.94 return on ad spend.
Source: Nielsen Catalina Solutions.
Beacons will influence $8B
in CPG spending this year.
Source: Business Insider.
75% of connected consumers
agree that mobile is becoming
the most important shopping tool.
Source: GfK MRI.
Programmatic accounts
for 75%of CPG
digital strategy.
Source: eMarketer.
68% of CPG ad dollars
will be spent on digital
display media this year.
Source: eMarketer.
6 CPG
MEDIA
Insights
for 2017
MNI’s category experts serve up the curated content you need to know.
CPG digital advertising
will grow 18% YOY,
reaching $5.97B in 2016.
Source: eMarketer.
© 2016 MNI Targeted Media Inc. | A Time Inc. Company | 225 High Ridge Road, Stamford, CT 06905 | 800.225.3457 | mni.com
Get the Inside Scoop
on the Consumer Packaged
Goods Industry
1
2
3
5
4
6
DIGITAL
ADVERTISING
SOARS
Dollars
on Display
Shopping
Goes Mobile
POWERED BY
PROGRAMMATIC
Magazine
Ads Deliver
BEACONS
ARE BOOMING

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CPG 2017 Factbook

1. CPG magazine ads see $3.94 return on ad spend. Source: Nielsen Catalina Solutions. Beacons will influence $8B in CPG spending this year. Source: Business Insider. 75% of connected consumers agree that mobile is becoming the most important shopping tool. Source: GfK MRI. Programmatic accounts for 75%of CPG digital strategy. Source: eMarketer. 68% of CPG ad dollars will be spent on digital display media this year. Source: eMarketer. 6 CPG MEDIA Insights for 2017 MNI’s category experts serve up the curated content you need to know. CPG digital advertising will grow 18% YOY, reaching $5.97B in 2016. Source: eMarketer. © 2016 MNI Targeted Media Inc. | A Time Inc. Company | 225 High Ridge Road, Stamford, CT 06905 | 800.225.3457 | mni.com Get the Inside Scoop on the Consumer Packaged Goods Industry 1 2 3 5 4 6 DIGITAL ADVERTISING SOARS Dollars on Display Shopping Goes Mobile POWERED BY PROGRAMMATIC Magazine Ads Deliver BEACONS ARE BOOMING

CPG 2017 Factbook

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