MONICA VIDAL

Madrid Area, Spain Spain

MultiChannel Deployment & Digital Manager at GSK

Medical / Health Care / Pharmaceuticals

Member of Social Media and Mobile Advisory Board which gives advice and recommendations for the business to consider all customer touch-points, the best customer experience, metrics and internal SOP´s... for a successful launch of their projects. Expert in email marketing Deep knowledge and experience in online pharmaceutical marketing in the past 10 years managing multi channel digital strategies like email marketing, Self Detailing, webconferences, webcasts and mobile apps. Speaker at eyeforpharma Barcelona in 2013 and 2014. In 2013 I spoke about how Lilly managed to identify and work around our internal hurdles on integrating Digital into the organization. In 2014 I spoke about th...