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Development Stages in the Domestic Egyptian Dairy Industry

Presented by:
Dr. Sherif Anis
Professor , Dairy Science
Food & Dairy Consultant

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Development Stages in the Domestic Egyptian Dairy Industry

  1. 1. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20171 Dairy Science Department Faculty of Agriculture Cairo University 25 July 2017 Dr. Sherif Anis Professor , Dairy Science Food & Dairy Consultant Development Stages in the Domestic Egyptian Dairy Industry
  2. 2. Let us Brief Up the Story Of Development Stages in Few Slides ……. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20172 Domestic Dairy in Egypt
  3. 3. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20173 Dairying in Egypt is a Very Old Experience …. Cheese Grain-Stone Fossils Dairy Industry in Egypt is a Mankind-Old (B.C.)
  4. 4. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20174 Up to Early Selling Milk Directly from Cows, was Normal in the Streets Boiling
  5. 5. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20175 Still; Some Unhygienic Ways of Raw milk Transportation are adopted
  6. 6. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20176 Still; Street Raw milk is Sold !!! Unhygienic ways of Raw milk Handling !
  7. 7. Still …. Using Humble Village dairy (Obsolete) Practices Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20177 Butter churning Containers of Natural Souring Butter
  8. 8. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20178 Same Traditional Kareish Cheese Still Ongoing ! Mesh Cheese
  9. 9. Still ……We Suffer from Low Quality Cheese Made in Unlicensed Locations !!!!  Low quality Powder milk mixed with Low quality raw milk (Containing illegal preservatives such as : (Formalin, H2O2, Meta-bisulphites,Ammonia ….etc.)  Taking Cream out !!!!!  Adding Starch, Gelatin !!!  Camouflaging Flavors  Carbonates  Cheap Stabilizers  Cheap Emulsifiers Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 20179 Laundry Cheese !! Reduced COGS Inferior Quality Product
  10. 10. However, Raw milk Cycle In Egypt is Still Quite Random !!!!! Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201710 Producer (Farms) Collection Dealers Small Centers Factories FACTORY Consumer
  11. 11. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201711 YET… There is HUGE and Remarkable Development In The Domestic Dairy Industry In Egypt
  12. 12. Misr Milk & Food Company (Manpower Institute) Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201712 - 9 Factories - Many small and big milk Collection Centers - Good Fleet supply chain - Almost : All dairy products - Hundreds of Outlets As a matter of fact, Actual industry started in the 60’s
  13. 13. Pioneering Companies  Milky Land  Juhayna  Domty  Elmisrieen  Enjoy (Dolci)  Dalla (Nubariah)  Green Land  Faragalla  Sadafco  Sakr  Arab Dairy (Panda)  Katilo  Dina Farms  Labanita Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201713 Then Modern industry started in the 80’s Milky Land
  14. 14. Some International Brands are NOW in Egypt :  Nestle  Arla  Al Marai  Danone  Campina  LaVache quirit  Kraft  ….. etc Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201714
  15. 15. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201715 1- More Focus on Milk Collection Centers (Hubs) SmallBig Some Features of Development Progress Quickly ……
  16. 16. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201716 2- Better Raw Milk Transportation
  17. 17. 3- Many Good Medium-Size Factories Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201717 Mainly : 2 Cheese Types
  18. 18. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201718 Domiati Cheese (FETA) The Main Soft Cheese in Egypt Famous
  19. 19. Ras: The Main Hard Cheese Type in Egypt Ras Cheese (We Call it Roomi ) (Similar to Kefalotere Cheese) Dr Sherif Anis 0122-314-709019 CFI & MPOC Seminar 25 July 2017 Famous
  20. 20. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201720 4- Many Modern & Multi - Products Factories
  21. 21. 5- UF Introduction to Feta Cheese Making Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201721
  22. 22. 6- Many Cheese Varieties are now Available Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201722
  23. 23. 7- Also, Introduction of New Cheese Categories Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201723 Low Salt cheese (Light) Vegetable Oils Involvement Low Fat and Fat-Free cheese Flavored cheese Spreadable cheese types
  24. 24. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201724 8 - UHT Expansion (Tetra Pak & Combibloc)
  25. 25. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201725 Tetra Pak Combibloc Elopak
  26. 26. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201726 9 – Using Almost all Types of Caps / Closures
  27. 27. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201727 10 – Production of Economic UHT milk Pouches
  28. 28. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201728 11 - Also, Packaging in Plastic Bottles HDPE and PET
  29. 29. 12 - Many Healthy Fermented Products Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201729
  30. 30. 13 - R & D : New Products Innovations Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201730  Many Functional Food products  Probiotics and Prebiotics Introduction  Wide range of Flavored dairy products  Research on Encapsulation and Nanotecnology  Realizing some Omega products  ……. etc
  31. 31. and ….. Lots of Ice cream Products Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201731
  32. 32. Dairy Business Figures and Statistics in Egypt Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201732 Now….Egypt Dairy Industry in Numbers
  33. 33. 1) Investment in dairy is more than 4 - 5 EGP Billion 2) Dairy Market Size is Almost 400 - 500 EGP Billion 3) More than 200 Medium to Big Factories 4) Small dairy Labs are more than 4000 !!!!!!!! 5) Dairy-Self Sufficiency in Egypt is around 70-75 % Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201733 We mainly Eat Milk rather than Drinking 15-20 % 80-85%
  34. 34. Per capita Consumption is Very low In Egypt !! Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201734
  35. 35. Raw Milk Production in Egypt Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201735 Total Around 5.5 Million Ton Cows Buffaloes Thanks to Dr Reda Abdel Galil
  36. 36. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201736 - About 50% of the produced milk is used for cheese making, - 80% of cheese is still produced in the Traditional Way. - 80% of cheese is made out of RAW milk !!!!! - Drinking Milk Sales increased by 19% in 2016. - In 2015, Juhayna dominated Drinking Milk Market (46% MS) - Same year, Arabian Food Industry (Domty) led cheese, Recording a MS of 10%. - In 2016, Yoghurt and Sour milk Products Grew by 18%. Present Status of Dairy in Egypt
  37. 37. Average Production in Egypt 2015 - 2016 Soft cheese 50% Hard cheese 8% Processed cheese 12% UHT milk 30% Sales Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201737 80,000Tons 500,000Tons 120,000Tons 300,000Tons 9% Growth in 2016 (Seems to be ) 50 30 8 12
  38. 38. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201738 Thanks to Dr Reda Abdel Galil Generally : Raw milk is Comparatively Expensive in Egypt
  39. 39. Cheese production in Egypt Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201739 Thanks to Dr Reda Abdel Galil Growth of 9 % in 2016
  40. 40. Channel Split Dr Sherif Anis 0122-314-709040 CFI & MPOC Seminar 25 July 2017 Dairy Regional Split Dairy Market Overview in Egypt Mainly Small Shops & Groceries Mainly Cairo & Alex.
  41. 41. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201741 Egypt is the Biggest White Cheese Market for Tetra Pak (World wide)
  42. 42. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201742 Thanks to Dr Reda Abdel Galil Egypt is a Main Cheese Exporter
  43. 43. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201743 Number of Dairy Farms
  44. 44. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201744 Quick SWOT ANALYSIS Of Dairy Industry in Egypt & Recommendations
  45. 45. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201745 Strengths Cheap Manpower Availability of Technical Skills Comparatively Cheaper Energy Growing Local Demands Raising Cattle is an Old Practice Traditional Products are well known Good Chances for Exporting New Investment Law Advantages Bank Loans are more easy : STL, MTL, LTL
  46. 46. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201746 Weaknesses Low EGP Purchasing Power Low Currency Value of EGP High Cost of RM & PM Fragmentation (Scattered) of Animal Wealth Animal Feeding problems (Cost & Quality) Milking Automation is not well-practiced The need to Upgrade Animal Breeds Loose milk (Street milk) Lack of Consumer Health Awareness Below-Average Logistics The Cooperative Systems are Absent No Governmental Support Some Legislation Weaknesses
  47. 47. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201747 Opportunities Increased Raw milk Production Modern Technology is available Infra Structure is going Better Marketing Channels have been Improved Improved Hygiene Standards Establishing Cooperative Societies Good Training Programs Privatization is Generally Encouraged Improved Consumer Awareness
  48. 48. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201748 Threats High Cost of inputs and Custom Duties Cost of good Breeds is very high Rapid changes in worldwide Technology Licensing Measures are Not that Tight No Government Strong Subsidy Quality and Safety Controls are Weak ! Some markets Banning (i.e. Europe) Most of RM and PM are Imported Market Dumping from some Countries
  49. 49. Consumption & Market trends Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201749 Status & Recommendations  Better Control on the Manufacture of cheese from Raw Milk  A ‘ Code Of Practice ’ needs to be developed to ensure the Safe Manufacturing  An Education Campaign needs to be delivered to the Consumer  The Marketing , Branding and Promotion of Egyptian’s traditional cheese to improve its Competitiveness in both Domestic and International Marketplace .  Research on New and traditional Packaging Options for our Artisanal Products will also have a better effect on the way of cheese Distribution. 1 / 3
  50. 50. Consumption & Market trends Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201750 Status & Recommendations  Encouraging the investment in medium and big milk Farms  Creating good link between Industry and Academic Research centers  Activation the Supreme Committee of Food Safety (Newly Established)  Solutions to Minimize industryWastes  More focus on Buffaloes improvement (Qualitatively and Quantitatively)  Utilizing the Idle Capacities in existing Factories  Upgrading and improving raw milk Collection and Cooling Dynamics  More Investments in RM and PM local manufacturing 2 / 3
  51. 51. Some Legislation weaknesses in soft Cheese SPECS  Egyptian Standards 1008-12/2005 Must be amended : - Precise Minimum Protein Content (Not as an Advice : to be around 10 %) - Precise Maximum Lactose Content (Not as an Advice : to be around 4.5 %) - Specifying the allowed Preservatives ( Not the non allowed !! ) Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201751 Status & Recommendations 3 / 3
  52. 52. This is My point of view, I might have Not Considered someValid issues I am sure that most of you have More Fruitful Points to Enrich the Industry Portfolio……… (((( This why people always MEET … )))) Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201752 My Last Slide
  53. 53. Dr Sherif Anis 0122-314-7090CFI & MPOC Seminar 25 July 201753 Best Regards : Sherif Anis sherifanis@hotmail.com Mobile +20-122-314-7090

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