SlideShare une entreprise Scribd logo
1  sur  3
Télécharger pour lire hors ligne
December 24, 2018
10 Ways AI is Actively Changing Digital Marketing
understandingecommerce.com/10-ways-ai-is-actively-changing-digital-marketing
Artificial intelligence is no longer a novelty; it is a concrete force in careers and lives. It is
actively changing marketing in a variety of ways. As we move into the future, marketers
need to pay attention to how AI changes their field. Here are ten ways AI is making waves
in digital marketing.
Finding Customers
Artificial intelligence can help marketers easily identify potential customers. It can sort
through data to find ideal leads and can predict how likely each lead is to bring a sale.
Tools like Node allow marketers to harness AI for just this purpose. This saves marketers
countless hours on fruitless cold calls and emails. Instead, AI allows marketers to engage
with leads that have already been screened and found to be promising.
Semantic Search
Semantic search is one area in which AI is particularly influential. Semantic search refers to
search engines trying to understand the real meaning of a user’s search. The search engine
does this by predicting the searcher’s purpose, the context of their search, and the links
between their words. Using semantic search, search engines try to understand language
1/3
the way humans do.
This influences digital marketing because it changes SEO strategies. Searching becomes
more personalized and complex, with a greater focus on long tail keywords that address
the heart of a user’s query. This makes answering users’ questions in a direct and
meaningful way even more important.
Voice Search
Similarly, AI is revolutionizing voice search. Google’s RankBrain is paving the way towards
semantic search in voice searches. It analyzes voice searches to determine whether the
user is stressed, upset, frustrated, curious, etc. Then, it tailors the search results
accordingly. Marketers can use this change to ensure that they make their content relevant
to voice search.
Product Recommendations
Artificial intelligence is adept at discovering what a customer will like based on historical
data. This has led many marketers to employ AI in designing product recommendations.
For example, Netflix uses AI to curate its show recommendations for returning users.
Dynamic Pricing
Companies are leveraging artificial intelligence to power dynamic pricing. With a growing
quantity and quality of customer data, AI can segment customers to understand who will
be willing to pay what. AI can pair that data with competitors’ product prices to display your
products at the most profitable price for that time and customer.
Content Creation
Artificial intelligence is now capable of generating quality content. Programs such as
Wordsmith can help gather data and generate content that explains it. Artificial intelligence
can then decide which content to display to visitors, shifting it to match their personalized
profile.
Creative Design
Artificial intelligence isn’t limited to data. It can also tasks that have traditionally been seen
as creative or human-centric. For example, LogoJoy uses AI and machine learning to create
logos for businesses. It is able to generate a wide variety of aesthetically pleasing,
professional logos very quickly. This can be a much more affordable resource for
marketers than hiring a professional designer or artist.
Online and Offline Marketing
2/3
Increasingly, online and offline commerce are merging together. For example, new apps
such as ScreenShop use AI to blend the two. These apps allow users to take a screenshot
of someone’s post or a photo of someone in the street. The app then analyses their outfit
and tells the app user where to buy similar items of clothing.
Customer Service
Chatbots are becoming more and more common. These chatbots help answer simple
customer questions and help customers complete their orders. Artificial intelligence and
machine learning power chatbots to become more effective and nuanced. Today, they work
to address customer concerns. In this way, they practice reputation management, a field
that marketers are often very involved in.
Team Optimization
Artificial intelligence can track employee performance, providing data-driven team
assessments. This helps managers understand where employees are succeeding and
where they need help. Additionally, AI helps non-technical team members harness data. It
makes data more manageable, reducing the time spent training team members.
By utilizing AI effectively, marketers can keep pace with their competitors. They can better
identify and serve customers while optimizing their own performance. As we move into the
future, we step hand-in-hand with artificial intelligence.
Share
Tweet
Share
+1
Pin1
1 Shares
3/3

Contenu connexe

Tendances

Artificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitteArtificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitte
Komal Khandelwal
 
Digital marketing 2.0 rise of the predictive analytics
Digital marketing 2.0  rise of the predictive analyticsDigital marketing 2.0  rise of the predictive analytics
Digital marketing 2.0 rise of the predictive analytics
Abhishek Chatterjee
 

Tendances (20)

AI For Marketers - Mascha Driessen
AI For Marketers - Mascha DriessenAI For Marketers - Mascha Driessen
AI For Marketers - Mascha Driessen
 
AI in Marketing: Guest lecture at Bournemouth university
AI in Marketing: Guest lecture at Bournemouth university  AI in Marketing: Guest lecture at Bournemouth university
AI in Marketing: Guest lecture at Bournemouth university
 
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
 
Artificial intelligence changing the real estate industry
Artificial intelligence  changing the real estate industryArtificial intelligence  changing the real estate industry
Artificial intelligence changing the real estate industry
 
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
Unlock Your Marketing Potential with the Power of AI by IBM at ArabNet Riyadh...
 
Artificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitteArtificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitte
 
How AI is Shaping the Future of Marketing
How AI is Shaping the Future of MarketingHow AI is Shaping the Future of Marketing
How AI is Shaping the Future of Marketing
 
The role of ai in indian banking and retail
The role of ai in indian banking and retailThe role of ai in indian banking and retail
The role of ai in indian banking and retail
 
Cognitive technology: putting the AI in retail
Cognitive technology: putting the AI in retailCognitive technology: putting the AI in retail
Cognitive technology: putting the AI in retail
 
Does Your Business Need A ChatBot?
Does Your Business Need A ChatBot? Does Your Business Need A ChatBot?
Does Your Business Need A ChatBot?
 
How ai transforms the marketing domain for the better
How ai transforms the marketing domain for the better How ai transforms the marketing domain for the better
How ai transforms the marketing domain for the better
 
2019 Digital Trends Webinar
2019 Digital Trends Webinar2019 Digital Trends Webinar
2019 Digital Trends Webinar
 
Personalizing the Customer Experience with a Customer Data Platform Master Cl...
Personalizing the Customer Experience with a Customer Data Platform Master Cl...Personalizing the Customer Experience with a Customer Data Platform Master Cl...
Personalizing the Customer Experience with a Customer Data Platform Master Cl...
 
Why Artificial Intelligence is a Game Changer for Retail Data
Why Artificial Intelligence is a Game Changer for Retail Data Why Artificial Intelligence is a Game Changer for Retail Data
Why Artificial Intelligence is a Game Changer for Retail Data
 
CopyPress Webinar: How AI Can Improve User Engagement
CopyPress Webinar: How AI Can Improve User EngagementCopyPress Webinar: How AI Can Improve User Engagement
CopyPress Webinar: How AI Can Improve User Engagement
 
How to promote an e commerce business
How to promote an e commerce businessHow to promote an e commerce business
How to promote an e commerce business
 
Ai development services ai techservices
Ai development services    ai techservicesAi development services    ai techservices
Ai development services ai techservices
 
Future marketing!
Future marketing!Future marketing!
Future marketing!
 
Artificial Intelligence Disruption by Machine Part 3 of 3
Artificial Intelligence Disruption by Machine Part 3 of 3Artificial Intelligence Disruption by Machine Part 3 of 3
Artificial Intelligence Disruption by Machine Part 3 of 3
 
Digital marketing 2.0 rise of the predictive analytics
Digital marketing 2.0  rise of the predictive analyticsDigital marketing 2.0  rise of the predictive analytics
Digital marketing 2.0 rise of the predictive analytics
 

Similaire à 10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com

Artificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitteArtificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitte
Komal Khandelwal
 

Similaire à 10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com (20)

How AI is Shaping the Future of Digital Marketing Landscape.pdf
How AI is Shaping the Future of Digital Marketing Landscape.pdfHow AI is Shaping the Future of Digital Marketing Landscape.pdf
How AI is Shaping the Future of Digital Marketing Landscape.pdf
 
How AI Benefits Sales and Marketing
How AI Benefits Sales and MarketingHow AI Benefits Sales and Marketing
How AI Benefits Sales and Marketing
 
AI Marketing-2.pptx
AI Marketing-2.pptxAI Marketing-2.pptx
AI Marketing-2.pptx
 
How AI tools change digital marketing.docx
How AI tools change digital marketing.docxHow AI tools change digital marketing.docx
How AI tools change digital marketing.docx
 
15 ways artificial intelligence is helping e commerce marketers
15 ways artificial intelligence is helping e commerce marketers15 ways artificial intelligence is helping e commerce marketers
15 ways artificial intelligence is helping e commerce marketers
 
A Guide to AI-powered Lead Generation Strategies
A Guide to AI-powered Lead Generation StrategiesA Guide to AI-powered Lead Generation Strategies
A Guide to AI-powered Lead Generation Strategies
 
How Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdf
How Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdfHow Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdf
How Artificial Intelligence is Revolutionizing Modern Marketing 2023.pdf
 
Artificial Intelligence in Digital Marketing
Artificial Intelligence in Digital MarketingArtificial Intelligence in Digital Marketing
Artificial Intelligence in Digital Marketing
 
Artificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitteArtificial intelligence-innovation-report-2018-deloitte
Artificial intelligence-innovation-report-2018-deloitte
 
Benefits of AI in Ecommerce Solutions
Benefits of AI in Ecommerce SolutionsBenefits of AI in Ecommerce Solutions
Benefits of AI in Ecommerce Solutions
 
5 Ways a Social Media Marketing Agency In London Can Leverage AI
5 Ways a Social Media Marketing Agency In London Can Leverage AI5 Ways a Social Media Marketing Agency In London Can Leverage AI
5 Ways a Social Media Marketing Agency In London Can Leverage AI
 
Artificial intelligence in Marketing
Artificial intelligence in MarketingArtificial intelligence in Marketing
Artificial intelligence in Marketing
 
Ai's Impact on Branding and Marketing in today's scenario
Ai's Impact on Branding and Marketing in today's scenarioAi's Impact on Branding and Marketing in today's scenario
Ai's Impact on Branding and Marketing in today's scenario
 
AI in marketing - A detailed insight.pdf
AI in marketing - A detailed insight.pdfAI in marketing - A detailed insight.pdf
AI in marketing - A detailed insight.pdf
 
How does ai impact email marketing and programmatic email advertising?
How does ai impact email marketing and programmatic email advertising?How does ai impact email marketing and programmatic email advertising?
How does ai impact email marketing and programmatic email advertising?
 
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
 
The Marketer of the Future and Conversational Marketing
The Marketer of the Future and Conversational MarketingThe Marketer of the Future and Conversational Marketing
The Marketer of the Future and Conversational Marketing
 
2018 Seattle Localogy: What to Expect from AI & the Automation of Digital Mar...
2018 Seattle Localogy: What to Expect from AI & the Automation of Digital Mar...2018 Seattle Localogy: What to Expect from AI & the Automation of Digital Mar...
2018 Seattle Localogy: What to Expect from AI & the Automation of Digital Mar...
 
Artificial intelligence in e-commerce.
Artificial intelligence in e-commerce.Artificial intelligence in e-commerce.
Artificial intelligence in e-commerce.
 
Enhanced Business Communications with Artificial Intelligence
Enhanced Business Communications with Artificial IntelligenceEnhanced Business Communications with Artificial Intelligence
Enhanced Business Communications with Artificial Intelligence
 

Dernier

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
infoobataborsi24
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
infoobataborsi24
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
infoobataborsi24
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Lotter Pro Brasil
 

Dernier (20)

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Marketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking SuccessMarketing Automation Insights - Unlocking Success
Marketing Automation Insights - Unlocking Success
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Impacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily LifeImpacts Of Smart Watch & Wearable Technology On Daily Life
Impacts Of Smart Watch & Wearable Technology On Daily Life
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 

10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com

  • 1. December 24, 2018 10 Ways AI is Actively Changing Digital Marketing understandingecommerce.com/10-ways-ai-is-actively-changing-digital-marketing Artificial intelligence is no longer a novelty; it is a concrete force in careers and lives. It is actively changing marketing in a variety of ways. As we move into the future, marketers need to pay attention to how AI changes their field. Here are ten ways AI is making waves in digital marketing. Finding Customers Artificial intelligence can help marketers easily identify potential customers. It can sort through data to find ideal leads and can predict how likely each lead is to bring a sale. Tools like Node allow marketers to harness AI for just this purpose. This saves marketers countless hours on fruitless cold calls and emails. Instead, AI allows marketers to engage with leads that have already been screened and found to be promising. Semantic Search Semantic search is one area in which AI is particularly influential. Semantic search refers to search engines trying to understand the real meaning of a user’s search. The search engine does this by predicting the searcher’s purpose, the context of their search, and the links between their words. Using semantic search, search engines try to understand language 1/3
  • 2. the way humans do. This influences digital marketing because it changes SEO strategies. Searching becomes more personalized and complex, with a greater focus on long tail keywords that address the heart of a user’s query. This makes answering users’ questions in a direct and meaningful way even more important. Voice Search Similarly, AI is revolutionizing voice search. Google’s RankBrain is paving the way towards semantic search in voice searches. It analyzes voice searches to determine whether the user is stressed, upset, frustrated, curious, etc. Then, it tailors the search results accordingly. Marketers can use this change to ensure that they make their content relevant to voice search. Product Recommendations Artificial intelligence is adept at discovering what a customer will like based on historical data. This has led many marketers to employ AI in designing product recommendations. For example, Netflix uses AI to curate its show recommendations for returning users. Dynamic Pricing Companies are leveraging artificial intelligence to power dynamic pricing. With a growing quantity and quality of customer data, AI can segment customers to understand who will be willing to pay what. AI can pair that data with competitors’ product prices to display your products at the most profitable price for that time and customer. Content Creation Artificial intelligence is now capable of generating quality content. Programs such as Wordsmith can help gather data and generate content that explains it. Artificial intelligence can then decide which content to display to visitors, shifting it to match their personalized profile. Creative Design Artificial intelligence isn’t limited to data. It can also tasks that have traditionally been seen as creative or human-centric. For example, LogoJoy uses AI and machine learning to create logos for businesses. It is able to generate a wide variety of aesthetically pleasing, professional logos very quickly. This can be a much more affordable resource for marketers than hiring a professional designer or artist. Online and Offline Marketing 2/3
  • 3. Increasingly, online and offline commerce are merging together. For example, new apps such as ScreenShop use AI to blend the two. These apps allow users to take a screenshot of someone’s post or a photo of someone in the street. The app then analyses their outfit and tells the app user where to buy similar items of clothing. Customer Service Chatbots are becoming more and more common. These chatbots help answer simple customer questions and help customers complete their orders. Artificial intelligence and machine learning power chatbots to become more effective and nuanced. Today, they work to address customer concerns. In this way, they practice reputation management, a field that marketers are often very involved in. Team Optimization Artificial intelligence can track employee performance, providing data-driven team assessments. This helps managers understand where employees are succeeding and where they need help. Additionally, AI helps non-technical team members harness data. It makes data more manageable, reducing the time spent training team members. By utilizing AI effectively, marketers can keep pace with their competitors. They can better identify and serve customers while optimizing their own performance. As we move into the future, we step hand-in-hand with artificial intelligence. Share Tweet Share +1 Pin1 1 Shares 3/3