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Profiles Sales Assessment

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Profiles Sales Assessment

  1. 1. Profiles Sales Assessment™ 1
  2. 2. Great salespeople are ALWAYS in demand!Profiles Sales Assessment 2
  3. 3. The Market for PSA  Approx. 20,000,000 people list SALES as their primary occupation  The average turnover rate in sales is 40%  As of 6-29-09, CareerBuilder.com listed 56,659 sales position openings  The cost of turnover (per occurrence) in sales positions has been reported to range from $50,000 - $550,000 Sales Benchmark Index Department of LaborProfiles Sales Assessment 3
  4. 4. Sales jobs are the most difficult jobs to fill… 1. Sales representatives 2. Engineers 3. Technicians 4. Production operators 5. Skilled manual trades people 6. IT Staffers 7. Administrative assistants 8. Drivers 9. Accountants 10. Managers / Executives Source: Manpower Global Study, January 2006Profiles Sales Assessment 4
  5. 5. Sales #1 ranked search on “The Ladders” recruitment web site Source: www.theladders.com, 08/06/2006Profiles Sales Assessment 5
  6. 6. Supply/Demand Imbalance  Sales people are difficult to retain  Good sales people are difficult to find  The challenge will become more severe as baby boomers retireProfiles Sales Assessment 6
  7. 7. SERIOUS consequences of ignoring this To name just a few…  Insufficient market coverage  Disrupted strategic customer relationships  Unpredictable revenue forecasting  Longer sales cycles  Market share loss  High recruiting costs  High compensation costs  High training costs  Low moraleProfiles Sales Assessment 7
  8. 8. Are your clients and/or prospects confident they have the talent in place to carry them through these economic times and into the future?Profiles Sales Assessment 8
  9. 9. Great Salespeople How do you…  find them?  develop them?  retain them?  maximize productivity?Profiles Sales Assessment 9
  10. 10. Know your people better than they know themselves. How?Profiles Sales Assessment 10
  11. 11. Two Ways  Observation  AssessmentProfiles Sales Assessment 11
  12. 12. The Profiles‟ SolutionProfiles Sales Assessment™ 12
  13. 13. Profiles Sales Assessment 13
  14. 14. ProfileSA Measures the Seven Critical Sales Behaviors of Successful Salespeople • Prospecting • Closing Sales • Call Reluctance • Self-Starting • Teamwork • Building & Maintaining Relationships • Compensation PreferencesProfiles Sales Assessment 14
  15. 15. ProfileSA The PSA is a new product and requires its own meters  262 Total Questions (52 fewer then the PXT) • 77 Thinking Style • 142 Behavioral Traits (40 fewer questions) • 43 Occupational Interests (12 fewer questions)  Time to take • Approx. 50 minutes • No administrator or proctoring requiredProfiles Sales Assessment 15
  16. 16. ProfileSA Used For • Building and Developing High Performance Sales forces • Selection and Hiring • Management • Promotion Fit / Succession Planning • Analyzing Training Needs Customizable – Develops JMPs by: • Company • Sales Position • Manager • GeographyProfiles Sales Assessment 16
  17. 17. Types of Reports Available  Selection Report  Management Report  Multi-Job Match Report  Individual Sales Profile Report  Job Profile Summary Report  Job Summary GraphProfiles Sales Assessment 17
  18. 18. The Assessment The PSA is a new product and requires its own meters  PSA sten scores CAN be transferred to PXT • Uses 1 meter  PXT sten scores CANNOT be transferred to PSAProfiles Sales Assessment 18
  19. 19. The Assessment The PSA has its own Preliminary Pattern Library  37 Sales-related Job Match PatternsProfiles Sales Assessment 19
  20. 20. The Reports  The report text is the same as PXT Sales, with the addition of the 7 critical sales behaviors from the PSI.  It is strongly written for communicating with Sales Leaders and Salespeople.  The report layout and design has been updated to include all of the additional features.Profiles Sales Assessment 20
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  68. 68. Driving New and Additional Business with the Profiles Sales Assessment  Target sales leaders  Send sample reports to prospects  Build more targeted marketing campaigns  Focus on economic buyers  Quantify results  Rejuvenate stalled prospects and clients  Call back on missed opportunities, etc.Profiles Sales Assessment 68
  69. 69. Prospecting Ideas  Accelerator-type program  Executive Briefings  Targeting  High Impact Sales Management Seminar  Etc.Profiles Sales Assessment 69
  70. 70. Selling the PSA The Presentation – How did you get there?  Email campaign  Referral  Seminar  Mail shot (Accelerator-type) One Call Close or Process Sale?Profiles Sales Assessment 70
  71. 71. Would you invest 30 minutes of your time to find out how you could increase your sales volume by as much as several hundred percent? Dear <Name>, Please take a quick look at the accompanying letter from Stephen Osbaldestan, president of the Global Lens Care Division of Novartis Ciba Vision. Profiles International worked with him to raise his sales from $80K per month to $1M per month in just six months, and to $22M two years later. How did we do it? Well, giving you the full story in a brief note like this will not be possible, but let me give you the highlights: 1. First we analyzed his salesforce, using his sales performance data, so that we could separate his team into three groups: Top, Average and Bottom performers. 2. Then we profiled his Top Performers – those people getting the results that he‟d have liked to have from all of his team – and created a Profile that identified precisely what these Top Performers shared in common. These „star performers‟ were dramatically different from his Average and Bottom performers. The profiling exercise identified exactly what combination of mental abilities, personality and motivational interests allowed them to be so particularly successful in their positions.Profiles Sales Assessment 71
  72. 72. 3. By quickly analyzing the differences between the profiles of his Stars and the profiles of his Average and Bottom Performers we were able to produce an individualized set of guidelines for the manager of each of the non-Stars – that guided them in how to manage and develop their performance up towards that of their Star colleagues. 4. So, he now manages every one of his salespeople with the specific objective of raising their performance to „Star‟ level and, every time he now hires salespeople, he hires ONLY those who share the same profile as his proven top performers – so that he gets Star salespeople first time more of the time. That‟s it in a nutshell. Their sales went from $1M per annum to $1M per month in less than a year, and to $22M within three years. Sounds too good to be true? That‟s the normal reaction when professional sales management read this case study – that‟s why I need about 30 minutes of your time to show you in more detail exactly how, and why, this works so well. Could we achieve the same results for <Company Name>? To be honest I do not know – the approach is altogether more effective in some situations than others. That‟s what I would plan to explore with you if you afford me 30 minutes from your schedule.Profiles Sales Assessment 72
  73. 73. I‟ll first talk to you about your specific sales environment and the particular challenges you face. If that looks promising then I‟ll offer to do a no-cost analysis of your sales team to determine if there is any way we might be able to get similar results for <Company name>. This may not be suited for every sales department – but without talking to you I will not be able to determine if we might be of any help to you. I plan to call your office over the next few days to set an appointment to meet. Let me make you a final solemn guarantee – even if it turns out that we cannot work together you will get so many ideas and so much value from our meeting that you‟ll regard it as the best 30 minutes you invest this year. I look forward to speaking with you. Sincerely ____________ Deiric McCann p.s. One thing I know for certain even before we meet: statistics tell me that your sales team has Top, Average and Bottom Performers – doesn’t it makes sense that raising the performance of the average and bottom people will be much easier if you know what makes your Stars tick?Profiles Sales Assessment 73
  74. 74. PSA – Sales Process Using Predictive Analytics (The Performance Calculator) to close more business with: • High Impact Sales Management Seminar • Accelerator-Type programs • Referral Programs • E-mail CampaignsProfiles Sales Assessment 74
  75. 75. Predictive AnalyticsProfiles Sales Assessment 75
  76. 76. Predictive AnalyticsProfiles Sales Assessment 76
  77. 77. Predictive AnalyticsProfiles Sales Assessment 77
  78. 78. Sales Process & Presentation Following a seminar  Impress during “Preliminary Pleasantries”  Establish suggested agenda & time available  Get permission to probe  Collect required information  Summarize and seek agreement  Close to a next step: „sales analysis meeting‟ or  if it looks possible, then close to a studyProfiles Sales Assessment 78
  79. 79. Sales Process & Presentation Items Needed  Sample Sales Analysis  Sample Study  Data Collection Form  CalendarProfiles Sales Assessment 79
  80. 80. Meeting One: Four Possible Outcomes 1. An agreement on another meeting - where you will return with the analysis of their sales team (generated from the calculator) 2. An agreement to proceed with an initial study 3. Reschedule/continuance 4. Not at all interestedProfiles Sales Assessment 80
  81. 81. 1. Impress During “Preliminary Pleasantries” Preliminary Pleasantries are the customary „small talk‟ that invariably fills the first few minutes of most business meetings. Through a little research on LinkedIn (or some other such business networking site) or on the wider internet uncover some interesting fact about the person you are meeting, or the organisation they work for – and be prepared to blend this into the first few minutes of the meeting. Make it clear that you took the meeting seriously enough to do some „homework‟. Avoid personal chit chat at first; remember you must earn the right to step into their personal space. It comes quickly so don‟t rush it.Profiles Sales Assessment 81
  82. 82. 2. Establish Suggested Agenda and Time Available Confirm what time is available and that you „get permission‟ to run the meeting the way you want to. A. You have the allotted time B. You don‟t.Profiles Sales Assessment 82
  83. 83. 3. Get Permission to Probe “When we agreed to meet I mentioned that the only way to determine how we can be as successful working with <company> as we are with our most successful clients would be through a brief discussion of your particular sales environment and the challenges you face. Once I have some basic information on your sales operation I‟ll be able to tell how effective we could be working together to raise your sales results. So, if it‟s OK with you I‟d like to talk through some detail of your sales operation – how does that sound (prospect‟s name>?Profiles Sales Assessment 83
  84. 84. 4. Collect Required Information “Thank you, but before I get into talking through the details of your sales organization – can I ask you something? I am always curious when I meet someone like you, who is so pressed for time, can you show me what was it in my proposal that made it interesting for you to meet me? …because, whatever else I cover I want to be sure to meet that expectation.”Profiles Sales Assessment 84
  85. 85. 4. Collect Required Information cont. •How many salespeople do you have? (“I saw online that you have 250 salespeople – is that still correct?”) •How many different sales positions? •How many in each position? •Where does most of the revenue come from; which department? •Which one‟s most profitable? Time CheckProfiles Sales Assessment 85
  86. 86. 5. Summarize and Seek Agreement At this point, ask for confirmation questions about the information you gathered in Step 4 of The Discovery Track. Be sure your prospect is in agreement. Once you have summarized and agreed your understand of the discussion to this point then you must make the decision as to whether you should either close to an analysis of their team in a second meeting, or whether you should close to a study.Profiles Sales Assessment 86
  87. 87. 6a. Close to a next step: Sales Analysis Meeting “From what you have shared with me it is obvious that there is lots of potential for us to drive significant improvements in your sales results – the question you must be asking yourself is „by just how much could I increase my sales results?‟ Let me suggest this: let‟s do an analysis of your team‟s results as they are right now – so that we can determine exactly how much any changes would be worth to you <prospect name>. That way you‟ll be able to decide if the potential improvement is worth your further investment of time and money before you make any decisions on what to do next. Let‟s set the date and time for that meeting before we continue. Then between now and the next time we meet I will undertake the analysis of your sales team that I mentioned in my original proposal.”Profiles Sales Assessment 87
  88. 88. 6b. Close to a study At this point I would normally suggest that we get into a little more detail on the sales team in <division> so that we could undertake the analysis I mentioned in my proposal – to develop an analysis of your team that looks like this one. From everything you‟ve told me I can see clearly that there is going to be a lot to be gained from us working together (elaborate on some of the points you discussed that give you that sense). I still plan to undertake that analysis for discussion next time we meet but we could go one step further and invest a little more time, and a few dollars, together to collect even more precise information on your actual team members – that way we can not only quantify the sales increase that might be possible for <Company>, but I would also at the same time be able to show you what the profile of your top and bottom performers looks like – and get a head start on precisely what we could do to start driving these results right away. Does that sound like a good idea?”Profiles Sales Assessment 88
  89. 89. Great salespeople are ALWAYS in demand!Profiles Sales Assessment 89
  90. 90. Sales Departments are a GREAT portal into organizations.Profiles Sales Assessment 90
  91. 91. Let‟s finish 2009 strong!Profiles Sales Assessment 91
  92. 92. The Profiles‟ SolutionProfiles Sales Assessment™ 92