2. OBJECTIVES
2
ā¢The objective of the promotional campaign was to boost trials and sales of
new MTS internet dongles
ā¢Riding on the back of the hugely successful MTS Internet Baby āborn for the
internetā campaign that launched MTS 3G PLUS Network in India.
.
3. TARGET AUDIENCE
Media (Mainlines, Financials, Vernacular and
Electronic Media)
MTS customers available in its 9 operating circles as
primary audience
Data customers of other operators as secondary
audience
Brand and Advertising Bloggers
Brand and Advertising Reviewers
3
4. 4
EXECUTION
ā¢Within a month of the launch of the MTS Internet Baby campaign,
it had become a huge hit with 27 million+ views on youtube, 18
million social impressions, Whatsapp versions and online/offline
media coverage.
ā¢The buzz was at its peak, when a promotional campaign was
launched in keeping with the storyline of the lead spot ā a baby in
a birthing-room takes charge of his own birth and puts out a word
about his arrival on social media
ā¢MTS Born For The Internet Promo, where MTS gave away free
internet dongles to babies who were born on the 26th of March ā
the founding day of MTS India
ā¢A press note, basis on the campaign had been shared with the
journalists for the review .
5. RESULTS
5
Total Coverage
Appeared Across India
107
Total PR Value Garnered
5,75,45,500
( Five crore Seventy Five Lakh
Forty Five Thousand and Five
Hundred)
Generate 27
Million
Hits on Youtube
Campaign Trended on
TWITTER for 15 Days