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MARKETING STRATEGY OF
PINNACLE BIOTECH COMPANY
PRESENTED BY:
MUHAMMAD TOHEED
SYED ALI HAMZA
AHMED HASSAN
MUAMMAR ALI SHAH
MUHAMMAD ZOHAIB
FIDA HUSSAIN
EXECUTIVE SUMMARY
Leading biotechnology
company
 Comprehensive marketing
strategy
 Research and development
 Leveraging digital
marketing and social media
 Building a strong brand
 Building a strong
relationship
Current Marketing
Situation
• Facing intense
competition
• Adopting a market
segmentation strategy
• COVID-19 pandemic
impact
SWOT ANALYSIS
• OPPORTUNI
TIES
• THREATS
• WEEKNESSES
• STRENGTHES
S W
O
T
THREATS AND OPPORTUNITY
ANALYSIS:
• Production of high-quality biosimilars and
generic drugs.
• Identifying the external factors.
• Increasing competition, changing regulations,
and economic downturns
OBJECTIVES
Increase market share
Expand product portfolio
Improve customer satisfaction
PRODUCT PORTFOLIO
Orphan
drugs
Hepatitis
B vaccine
Influenza
vaccine
ISSUES
.
Intense competition
Price sensitivity
Limited resources
Limited product range
MARKETING
STRATEGY
.
Providing quality medicines
Commitment to research
Customer satisfaction
Strong emphasis on ethical business practices
Focused on innovation
MARKETING STRATEGY
ACTION PROGRAM
Outlines the
specific steps
Timelines Responsibilities Budgets
BUDGET
• Crucial step
• Steps
 Amount of money
 Monitor and control
 The return on investment
(ROI)
CONTROL
.
Various control step
Monitoring performance
Regular evaluation
Budgetary control
.
.
.
.

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MARKETING STRATEGY