This document discusses non-profit organizations in the performing arts sector. It explains that most art music organizations cannot be economically viable through revenue alone and rely on government funding, corporate giving, and private donors for support. It also outlines some of the key ways non-profits in the performing arts generate income, such as through ticket and membership sales, fundraising, and employing marketing tactics to appeal to new audiences. Finally, it provides examples of cross-over successes and lists several resources for further information about non-profit performing arts administration.

1. Music Business Essentials
PERFORMING ARTS
& NON-PROFITS
© 2006 musicbizclasses.com

2. Performing Arts Music
• For-Profit vs. Non-Profit- different
legal entities; different artistic emphasis
• “Art music”
• The Performing Arts & Non-profit sector:
– Orchestras
– Opera
– Choral Music
– Chamber Music
– Religious Music
– Musical Theater
– Music in Education
– Festivals
– PBS specials & documentary films
© 2006 musicbizclasses.com

3. Non-Profit Supporters
• Most “Art Music” organizations
do not generate enough revenue to be
economically viable on their own
• Major Supporters:
– Government Funding
• National Endowment for the Arts
• State & Local Arts Councils
– Corporate Giving
• Fortune 100 companies
• Sponsorships & “Gifts”
• Corporate Foundations- Themed Philanthropy
– Private donors
• John D. and Catherine T. McArthur Foundation
• Rockefeller Foundation © 2006 musicbizclasses.com

4. How Performing Arts
Non-Profits Make Money
• Sell Tickets- “season tickets”,
block ticket sales to corporations
• Sell Memberships
• Solicit Gifts and Donations
• Sell Sponsorships; advertising
© 2006 musicbizclasses.com

5. How Performing Arts
Non-Profits Make Money
• Promote Fundraising Drives/ Auctions
• Use a high proportion of volunteer labor
• Employ New Marketing Tactics:
– Appealing to Baby Boomers
– Adding Contemporary Programming
– Creating “crossover” hits
© 2006 musicbizclasses.com

6. Cross-Over Success
• Music Festivals
– Bumbershoot
– Edinburgh International Festival
– Montreux Jazz Festival
• Off-Broadway & Off-Off Broadway
– Stomp
• Performing Arts Centers
– Lincoln Center
– Kennedy Center
– Mesa Arts Center
© 2006 musicbizclasses.com

7. Non-Profit Resources
• The Chronicle of Philanthropy-
www.philanthropy.com
• Music Vista- www.musicvista.org
• American Music Center–
www.amc.net
• New World Records, Lovely Music,
Innova
© 2006 musicbizclasses.com

8. Non-Profit Resources
• Opera America
• Association of Performing
Arts Presenters
• National Performing Arts
Conference
• Undergraduate and Graduate
degrees in Arts Administration
– www.artsadministration.org
© 2006 musicbizclasses.com

9. For Educational Use Only
This slide presentation is part
of the Music Business Essentials series.
Contact
info@musicbizclasses.com
for more information
© 2006 musicbizclasses.com