8. Mobile Ad Formats: Display – AdMob (video) Display Ads Video Display Ads Canvas Video Audio Web iTunes Maps App Store Call Social Media Interactive Video Animated GIF Multi-Panel Scrolling Canvas Expandable 8 8
11. Mobile Internet isgrowingfasterthanDesktop Internet did in thebeginning Usage Datenverkehr TB/Monat GAP 8 Years 2009* 2001 2003 2007 2008 2002 2004 2005 2006 2000 2009 2011* 2013* 2012* 2010* In the next years there will be more Users using the internet via mobile devices than via desktop PCs. Quelle: adapted from Ovum Estimates, Morgan Stanley Research 2009, *Forecast