Innovation is at the core of everything we do at MWV. And when it comes to packaging, we believe it’s more than just a product container—packaging is the ultimate media platform for your brand. Every shopper interacts with packaging, so every touch is an opportunity to make a connection, build loyalty and drive sales. We work with brands to maximize this critical interaction by providing innovation grounded in meaningful insights from consumers, retailers and markets. We turn this knowledge into value to ensure we’re solving the right problems in the right way, increasing our customers' speed to market with the right packaging solution. From R&D to design, through materials, converting and automation, we help brands take shape.

1. MWV
Innovation

2. We believe packaging matters
from the manufacturing floor to the store shelf to the kitchen pantry
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3. Packaging should be
more than a product “container”
100% of shoppers interact
with a brand’s packaging.
So every touch is an
opportunity for that brand
to make a connection, build
loyalty and drive sales.
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4. Packaging innovation should be
grounded in meaningful insights
Insights come from many
sources –
consumers, customers, reta
ilers and markets. We build
on these insights to ensure
we’re solving the right
problems in the right way.
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5. Packaging is a brand investment
Packaging is the ultimate
media platform for reach
and frequency. A dynamic
packaging brand strategy
helps define and reinforce
a brand’s essence and
character.
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6. MWV Innovation
Turning knowledge into value.
Impact
Inspiration
Insights
Assessing
packaging
needs, examining
opportunities, and
analyzing data and
market trends to
identify meaningful
problems.
Leveraging our
technical
expertise, creativity
and networks in order
to choose
materials, create
packaging brand
strategies, and
develop new designs
and solutions.
Delivering
packaging
that increases
sales, enhances
brands and
improves
people’s lives.
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7. Packaging Touch Points Lifecycle
Selecting
at the shelf
Disposing
of the package
Using
the package
Taking home
the package
Storing
the package
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8. Insights-Centric Innovation
Retailer / Distributor
We discover insights, and
use them to create
innovative solutions which
address unmet or
unarticulated packaging
needs.
Brand Owner
Consumer
We consider the end-to-end
impact of potential
packaging solutions on all
relevant stakeholders.
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9. Our holistic approach
to innovation
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10. Our Multidisciplinary Innovation Team
Packaging Development
Packaging Science & Engineering
Mechanical Engineering & Design
Modeling & Simulation
Rapid Prototyping/Scale-up
Dispensing & Delivery Systems
Pharmaceutical Packaging
Security Packaging
Innovation Systems
Open Innovation
Innovation Project Leadership
Innovation Management
Sophisticated Data Analytics
Materials and Analytical
Science
Paper Science
Coatings Science
Polymer Science
Analytical Science
Center for
Strategy, Marketing &
Design
Brand Engagement
Consumer & Customer Insights
Market & Competitive Intelligence
Industrial & Graphic Design
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11. CPG experience and
cross-category expertise

12. Center for Packaging Innovation
58,000
square feet of offices, design
studio and laboratories
130
Researchers & scientists &
designers
$10 million
investment
Global Resources
• More than 65 Ph.Ds
• 1309 patents pending
in 42
• 2957 patents granted
in 62 countries
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13. Packaging Materials & Technology R&D Facility
True speed to market service
48,000 square feet
5 labs
Equipment prototyping
Wood fiber development
Coatings testing
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14. MWV Innovation
Turning knowledge into value.
Grounded in deep market research and robust consumer insight.
Combined with a strong history of manufacturing and technical expertise,
we zero in on packaging pain points and turn them into valuable solutions.
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